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Inbound Marketing
  with SugarCRM


Clint Oram    Jeanne Hopkins
@sugarclint   @jeannehopkins
Questions
Outbound vs. Inbound Marketing
    HubSpot Overview
    HubSpot Leads with SugarCRM
    CRM Made Simple
    SugarCRM Demo
    Sales Automation
    Questions!

3
Outbound Marketing
Outbound Marketing Is Dead



          800-­555-­1234
          Annoying
          Salesperson
The Next 50 Years
How to Put All the Pieces Together?




d.j.k. on flickr
HubSpot Can Help
  All-in-one Marketing Software
  Over 4,000 customers in 4 years
  ~200 employees, lots of MIT grads
HubSpot is an Inbound Marketing System


    QUALIFIED TRAFFIC   GET FOUND
                             SEO,  Blog,  Social  Media,  
                             Content  Creation
     Get  Found
                        CONVERT
      Convert                Landing  Pages,  Lead  
                             Nurturing  &
                             Intelligence

                        ANALYZE
                             Marketing  
        SALES                Analytics
Unique Positioning


                            Social      Social  
                                                                Marketing  
 CMS     Blog     SEO       Media       Media      Analytics                  Mobile   Support
                                                               Automation
                          Monitoring   Analysis




         Word               Tweet                   Google                             On  Your  
Ektron           SeoMoz                Radian6                  Marketo       Coder
         Press              Deck                   Analytics                            Own
Leads in HubSpot link to SugarCRM




11
HubSpot Lead Intelligence in SugarCRM




12
Reports, Lead Views, Dashlets




13
Closed Loop Marketing in HubSpot




14
The HubSpot Software Methodology

     Tools to Get Found
     Tools to Convert
     Tools to Analyze

     Educational Resources
     Onboarding Program
15
CRM Made Simple

Clint Oram, CTO & Co-founder
Increase Sales Productivity

           shortened our sales cycles by 20 percent &
           increased our new business by 15

           Massimiliano Pianigiani, Sales Director, Mia Energia




                                     productivity gains of 30-

           Erica Vorsay, General Manager, Trans-Tasman Business Circle



                      team has increased productivity by 30
            percent while our customer service team has improved its
            response time by 50 percent

            Mahzan Miskam, Head of Information Communication Technology,
            UEM Land Group
Agenda
         CRM for you

         SugarCRM
               & HubSpot
         Demo
CRM



      Customer
      Relationship
      Management
CRM




 CRM is about Customers
CRM




 CRM is about Growing and
   Retaining Customers
Lead to Cash
Lead to Cash
For You, The Business Manager Who
Needs To

                 Distribute the right leads, right
                 away

                 Better organize sales process

                 Automate customer interactions

                 Get visibility into your pipeline

                 Gain & retain more customers
Business
The                  growing CRM company
$46M in financing from NEA, DFJ, and Walden Intl.
Founded April 2004; 135 Employees; Cupertino, CA
Market Traction
7,000+ customers in 70+ countries
700,000+ users on 65,000+systems
220+ partners on five continents
Growth/Momentum
Cash flow positive
Over 52% billings growth FY 2010 vs FY 2009
More than 2,200 new customers in FY 2010
CRM Made Simple
Leads in HubSpot link to SugarCRM




27
HubSpot Lead Intelligence in SugarCRM




28
Sugar 6 Demo
Sales Automation

                   Customize sales stages

                   Team selling

                   Forecasting

                   Products, quotes, contracts

                   Sales process automation
In Summary
   CRM is about Growing and Retaining
   Customers
     From leads to cash
     Keep on track with your sales deals
     Get visibility into your pipeline
   SugarCRM & HubSpot Together
     Deliver best-in-class inbound marketing
     With award-winning CRM made simple
     Giving you a flexible, intuitive and open
     business solution
Thank you!

@sugarclint

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Inbound Marketing with SugarCRM

  • 1. Inbound Marketing with SugarCRM Clint Oram Jeanne Hopkins @sugarclint @jeannehopkins
  • 3. Outbound vs. Inbound Marketing HubSpot Overview HubSpot Leads with SugarCRM CRM Made Simple SugarCRM Demo Sales Automation Questions! 3
  • 5. Outbound Marketing Is Dead 800-­555-­1234 Annoying Salesperson
  • 6. The Next 50 Years
  • 7. How to Put All the Pieces Together? d.j.k. on flickr
  • 8. HubSpot Can Help All-in-one Marketing Software Over 4,000 customers in 4 years ~200 employees, lots of MIT grads
  • 9. HubSpot is an Inbound Marketing System QUALIFIED TRAFFIC GET FOUND SEO,  Blog,  Social  Media,   Content  Creation Get  Found CONVERT Convert Landing  Pages,  Lead   Nurturing  & Intelligence ANALYZE Marketing   SALES Analytics
  • 10. Unique Positioning Social   Social   Marketing   CMS Blog SEO Media   Media   Analytics Mobile Support Automation Monitoring Analysis Word Tweet Google On  Your   Ektron SeoMoz Radian6 Marketo Coder Press Deck Analytics Own
  • 11. Leads in HubSpot link to SugarCRM 11
  • 12. HubSpot Lead Intelligence in SugarCRM 12
  • 13. Reports, Lead Views, Dashlets 13
  • 14. Closed Loop Marketing in HubSpot 14
  • 15. The HubSpot Software Methodology Tools to Get Found Tools to Convert Tools to Analyze Educational Resources Onboarding Program 15
  • 16. CRM Made Simple Clint Oram, CTO & Co-founder
  • 17. Increase Sales Productivity shortened our sales cycles by 20 percent & increased our new business by 15 Massimiliano Pianigiani, Sales Director, Mia Energia productivity gains of 30- Erica Vorsay, General Manager, Trans-Tasman Business Circle team has increased productivity by 30 percent while our customer service team has improved its response time by 50 percent Mahzan Miskam, Head of Information Communication Technology, UEM Land Group
  • 18. Agenda CRM for you SugarCRM & HubSpot Demo
  • 19. CRM Customer Relationship Management
  • 20. CRM CRM is about Customers
  • 21. CRM CRM is about Growing and Retaining Customers
  • 24. For You, The Business Manager Who Needs To Distribute the right leads, right away Better organize sales process Automate customer interactions Get visibility into your pipeline Gain & retain more customers
  • 25. Business The growing CRM company $46M in financing from NEA, DFJ, and Walden Intl. Founded April 2004; 135 Employees; Cupertino, CA Market Traction 7,000+ customers in 70+ countries 700,000+ users on 65,000+systems 220+ partners on five continents Growth/Momentum Cash flow positive Over 52% billings growth FY 2010 vs FY 2009 More than 2,200 new customers in FY 2010
  • 27. Leads in HubSpot link to SugarCRM 27
  • 28. HubSpot Lead Intelligence in SugarCRM 28
  • 30. Sales Automation Customize sales stages Team selling Forecasting Products, quotes, contracts Sales process automation
  • 31. In Summary CRM is about Growing and Retaining Customers From leads to cash Keep on track with your sales deals Get visibility into your pipeline SugarCRM & HubSpot Together Deliver best-in-class inbound marketing With award-winning CRM made simple Giving you a flexible, intuitive and open business solution