The internet is flat. This means that every company, small or large, has an equal opportunity to get found by customers online. But that also means that your site is competing with your business competitors for traffic in search engines and social media. Your competitors might be generating a lot of traffic from keywords you haven't thought of. In this day of short attention spans, how are you tracking your competitors' online presence to maximize your chance for being found by potential customers online? This free webinar will cover: - How to easily track the traffic rank, inbound links and search engine rank for competitors' pages - How to learn what keywords your competitors rank for and optimize your pages for them - How to understand how your SEO efforts are performing compared to your competitors - How to ensure your pages are being found by potential customers in search engines, blogs, and social media

1. How to Track Your
Competition Online
Using HubSpot Software
Chris Johnson Katie Farrar
Sr. Sales Engineer Inbound Marketing Specialist
cjohnson@hubspot.com kfarrar@hubspot.com

2. Who is HubSpot?
• Founded: 2006 1,600+ Customers
• Team: 90 (15 MIT)
• A: $5m General Catalyst
• B: $12m Matrix Partners
• Outside Director:
Gail Goodman, CEO
Constant Contact (CTCT)

3. Outbound Marketing

4. Outbound Marketing is Broken
800-555-1234
Annoying
Salesperson

5. Marketing Has Changed
1950 - 2000 2000 - 2050

6. The Good News!

7. Inbound Marketing
Blog SEO Social Media

8. Proven ROI of Inbound Marketing
Cilk Arts Increases Leads 500%
Makana Solutions 3x Leads, 2x Conversions
Vocio Pays for HubSpot 30x Over with New Leads
Objective Management Group Grows Leads 360%
Bridge Group Doubles Online Leads
www.HubSpot.com/ROI

9. Proven ROI of Inbound Marketing
www.HubSpot.com/ROI

10. Tracking to Compete
Website Grade
Keyword Rankings
Inbound Links
Monitoring Blogs & Social Media
Measuring results

11. Website Grade

12. HubSpot Competitors Dashboard

13. Trending Graphs

14. Keyword
Rankings

15. Search Presence (SEO) Software
Track rank vs. competitors
Track overall presence in Google
Alerts about keyword rank changes
Data to target new terms intelligently

16. SEO Rankings – Keyword Grader

17. Track Overall Presence In Google
17

18. Track Rank Trends For Keywords
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19. Alerts About Keyword Rank Changes
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20. Data To Target New Keywords Intelligently
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21. Page Grader
21

22. Inbound Links

23. Link Grader
23

24. Competitors View - Link Grader
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25. So How Do You Build
Inbound Links?
25

26. Blogging is Thought Leadership
• Interact with influencers,
analysts & other thought
leaders
• Push your thought
leadership to Google
• Allow comments and
discussion
• Encourage subscriptions
and sharing of your thought
leadership

27. Blogosphere and Social Mediasphere
The blogosphere and social mediasphere act as cocktail parties with no time and
space restraints. The only question is whether or not your out there conversing
with your marketplace and other thought leaders in your space.
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28. Business Blog Software
Easy to use, built for business
Has built in article optimization tool
for better search engine success
Automatic publishing to email
subscribers, facebook, and twitter
Encourages fans to share content
Business blog analytics

29. Monitor Social
Media

30. Community Building Software
Automatic notification of influencers you
should follow
Notification of who is talking about your
company, brands, and industry specific
terms
Track the size of your community

31. Social Media
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32. Track Your Community and Reach
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33. Measure Results

34. Measure Your Results
Measure visitors, leads and
conversion rates from social media
Measure sales from social media
Closed-loop-marketing for everyone

35. Metrics: Traffic, Leads, Customers

36. Metrics: Traffic, Leads and Customers
Visitors from Blog
Visitors Leads Customers
SEO 5,289 754 12
Blog 834 72 3
Social Media 511 28 1

37. Thank You!
www.HubSpot.com/Free-Trial
Chris Johnson Katie Farrar
Sr. Sales Engineer Inbound Marketing Specialist
cjohnson@hubspot.com kfarrar@hubspot.com