27. PRO TIP:
send your entire contact list the same
email marketing message.
28. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
29. PRO TIP:
send your entire contact list the same
email marketing message.
(obviously about buying your stuff)
BONUS POINT: send it to existing customers.
38. PRO TIP:
say whatever it takes to convince people
to buy your product.
(even if technically it canât actually do all that stuff⌠completely)
39. PRO TIP:
say whatever it takes to convince people
to buy your product.
(this is not your problem, the sales & services teams at your
company will need to ďŹgure it out)
40. think of yourself as a
marketing hero among
ordinary men. (or women)
41. you know better
than your
customers,
prospects, and
sales team:
DONâT LISTEN
TO THEM.
42. show how awesome you
are that you donât need to
A/B test any of your emails,
landing pages, or calls-to-
action.
48. DO NOT
1.⯠track your marketing ROI (or use any analytics)
2.⯠align your sales & marketing
49. DO NOT
1.⯠track your marketing ROI (or use any analytics)
2.⯠align your sales & marketing
3.⯠segment your contact database
50. DO NOT
1.⯠track your marketing ROI (or use any analytics)
2.⯠align your sales & marketing
3.⯠segment your contact database
4.⯠attempt thought leadership
51. DO NOT
1.⯠track your marketing ROI (or use any analytics)
2.⯠align your sales & marketing
3.⯠segment your contact database
4.⯠attempt thought leadership
5.⯠attend educational conferences or seminars
52. DO NOT
1.⯠track your marketing ROI (or use any analytics)
2.⯠align your sales & marketing
3.⯠segment your contact database
4.⯠attempt thought leadership
5.⯠attend educational conferences or seminars
6.⯠embrace inbound marketing
55. DO
1.⯠use lots of marketing jargon
2.⯠purchase online pop-up advertisements
56. DO
1.⯠use lots of marketing jargon
2.⯠purchase online pop-up advertisements
3.⯠raise the volume of your TV commercials
57. DO
1.⯠use lots of marketing jargon
2.⯠purchase online pop-up advertisements
3.⯠raise the volume of your TV commercials
4.⯠lots of outbound marketing
58. curious to know if Yes.
your marketing
SUCKS?
No.
(or how awesome it is?)