The document provides tips on how to build a large and successful LinkedIn group in 6 steps: 1) Creating the group from scratch, 2) Setting up the group for success, 3) Seeding the group for growth, 4) Marketing the group where it matters, 5) Moderating the group for quality control, and 6) Monitoring metrics for continued success. Key recommendations include choosing an appealing group name, inviting influential members, engaging members across platforms, acquiring unique content, monitoring the group daily, and using analytics tools to track metrics.
2. Housekeeping Notes:
1 Webinar slides + video will be emailed to
all
2 Interact with us on Twitter:
#LinkedInGroups
3 Follow us on LinkedIn!
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3. Your Presenters:
DAN SLAGEN
MIKE CROSSON
Global Marketing Relations,
Founder & Moderator,
HubSpot
Social Media Marketing
http://www.linkedin.com/pub/
Founder & Publisher,
dan-slagen/a/675/718
SocialMediopolis.com
http://www.linkedin.com/in/mcrosson
#LinkedinGroups
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4. Agenda:
1 Creating Your Group from Scratch
2 Setting Your Group up for Success
3 Seeding Your Group for Growth
4 Marketing Your Group Where It Matters
5 Moderating Your Group for Quality Control
6 Monitoring Metrics for Continued Success
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5. Key Point:
Remember, whether you are a
corporate user or an individual
building out a group, LINKEDIN owns
it.
You do not. You are only granted
development space in their world.
Act accordingly.
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6. Pros:
1 The platform is free.
2 Chance to showcase
yourself & your company.
3 It works.
Group ownership looks good
4 on your resume.
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7. Cons:
1 Your options are limited.
2 Avoid a lot of work
with no pay.
3 You don’t own the group.
Group ownership looks good only if your
4 group looks good!
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8. Key Point:
LinkedIn is a GREAT B2B environment.
Don’t mistake it for a B2C venue. It ain’t.
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21. Key Point:
People WILL check you out thoroughly on
LinkedIn once you create a presence.
And if you have false or overblown
credentials, they have no problem calling
you out.
Be direct and honest.
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22. Setting Your Group up for Success
Setting up niche
3 subgroups (very
important!)
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23.
24. Setting Your Group up for Success
Finding expert help
4 LinkedIn Group
Products, Forum, SuperGro
up Founders, etc.
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32. Example:
We use HubSpot at SocialMediopolis.com to
distribute all of our announcements to our social
media simultaneously with one click.
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33. Seeding Your Group for Growth
Establishing your own
4 social media venues:
Facebook, Twitter, LinkedIn,
Pinterest, Google+, Reddit, Y
ouTube, etc.
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59. Monitoring Metrics for Continued Success
Use surveys (like
4 SurveyMonkey) and
third-party apps
(especially mobile)
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60. What NOT to Do!
Extra added FREE bonus… no cost to you!
A $399,000 value!
(OK, what kind of marketer would I be if I didn’t
include this??)
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61. Oopsie… What NOT to Do!
1 Don’t use a corporate name or logo you don’t own
2 Don’t dun other groups trying to build your own:
group owners will gang up on you
3 Don’t make bad marketing partnerships: keep
everything 110% relevant to the group
4 Don’t violate LinkedIn’s terms & conditions
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63. Mike Crosson will be speaking at
Social Media Marketing World –
check out the agenda here:
http://bit.ly/SMMWorld13
Mike Crosson, Publisher Contact Info:
www.SocialMediopolis.com mcrosson@changetheworld.com
LinkedIn: www.LinkedIn/in/mcrosson Ph. 415.717.7600