Is your graphic designer is hard to get in touch with? Do you even have the budget for a graphic designer? In this session, you'll learn how to use free design tools in order to get small design projects completed on your own, with little to no design expertise required! During this session, you will learn some essential design principles and tips for success in creating visual communications. Come hear about free resources for photography, web assets, typography and data visualization so that you can create stunning visual content on your own!

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Do-It-Yourself Graphic Design:
A Guide to Free Tools for the Marketer
Angela Hicks
Inbound Professor, HubSpot

2. •
Design Certification Classes -HubSpot
•
BFA, Graphic Design
•
MA, Advertising & PR
•
Marketing Inspiration: Shepard Fairey
@angela_9
Angela Hicks
Inbound Professor, HubSpot

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How many of you have a graphic designer?

4. Sometimes you must DIY and design onwithout
a budget.
Vacation does not look like this.

5. 1
Color
2
Typography
3
Imagery
Graphic Design Tool Types:

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1
Color

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Color
is powerful.

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Color
is powerful.

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aconclusion about a person, environment, or product is made.
Source: CCICOLOR -Institute for Color Research
90 seconds:

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62-90%
aconclusion about a person, environment, or product is made.
Source: CCICOLOR -Institute for Color Research
90 seconds:
is based on color alone.

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1.
Eyedroppercolor-picker tool
colorzilla.com

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1.
Eyedroppercolor-picker tool
2.
Gradient Builder
colorzilla.com

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1.
Eyedroppercolor-picker tool
2.
Gradient Builder
3.
Webpage ColorAnalyzer
colorzilla.com

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1.
Color Palette with CSS
colourlovers.com

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1.
Color Palette with CSS
2.
Custom Twitter Themes
colourlovers.com

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1.
Color Palette with CSS
2.
Custom Twitter Themes
3.
Pattern Maker
colourlovers.com

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BOLD
FRIENDLY
OPTIMISTIC
HARMONIOUS
DEPENDABLE
IMAGINATIVE
ENERGETIC
Choose Wisely and Stick to your Brand.
Source: Business Insider

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2
Typography

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When we can’t read it,
we don’t rememberit.

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1.
Font Collections
Google.com/fonts
Fonts

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1.
Font Collections
2.
CSS & JS
Google.com/fonts
Fonts

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1.
Font Collections
2.
CSS
3.
Loading Time
Google.com/fonts
Fonts

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afterthedeadline.com
1.
IE, Firefox, Chrome and WordPressplugins

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afterthedeadline.com
1.
IE, Firefox, Chrome and WordPressplugins
2.
Robust Spellcheck

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1.
IE, Firefox, Chrome and WordPressplugins
2.
Robust Spellcheck
3.
Style and Grammar check
afterthedeadline.com

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Hieroglyphics and Modern-Day Iconography

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1.
First custom icon font builder
icomoon.io

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1.
First custom icon font builder
2.
3000+ Icons
icomoon.io

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1.
First custom icon font builder
2.
3000+ Icons
3.
Great Documentation
icomoon.io

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3
Imagery

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In an urban area of an recognizable location, there are billboards. A large green billboard in the upper left corner reads “Mr. Wish”, while partially obscured from view from another billboard. It is uncertain if all billboards are in English since some billboards are out of focus on the right side. The photograph shows that it is daytime on a sunny, hazy day. Awoman with short, cropped, blonde hair with a partially-obscured tattoo on her upper right shoulder is wearing a navy blue-and-white striped tank top, a multi-patterned scarf that is predominantly teal and dark blue in color and a beige backpack. She is in the midst of numerous people on motorcycles. There is a man with a cornflower blue shirt, and a royal blue helmet with a pattern detail or stickers that predominantly white on the blue helmet. He is on a motorcycle and he has his back to the camera, we cannot determine the color of the motorcycle. To his right, a woman is also sitting on a motorcycle and the motorcycle appears to be red. She is wearing a lightweight, white jacket, a silver, metallic-looking helmet and has medium-length, brown straight hair pulled back in a ponytail that extends below the end of her helmet...

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1000 Words.

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1.
Easy Interface
infogr.am

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1.
Easy Interface
2.
Over a million infographics ready-to-use
infogr.am

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1.
Easy Interface
2.
Over a million infographics ready-to-use
3.
Soon: Video
infogr.am

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1.
Drag-and-drop and simple sliders
Canva.com

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1.
Drag-and-drop and simple sliders
2.
Real-time Collaboration
Canva.com

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1.
Drag-and-drop and simple sliders
2.
Real-time Collaboration
3.
Millions of assets*Premium images are $1
Canva.com

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1.
Curated Photos
imcreator.com/free
FREE

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1.
Curated Photos
2.
For Commercial Use
imcreator.com/free
FREE

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1.
Curated Photos
2.
For Commercial Use
3.
Layouts and Icons
imcreator.com/free
FREE

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•
gratisography.com
•
unsplash.com
•
picography.co
•
compfight.com
More Stock Photos

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Thanks!
Design well and find me on
@angela_9