34. 1990 Sales Demo
Please tell me
about your product.
You have my
undivided
attention.
35. 2011 Sales Demo
Search
Does their blog “Reviews Do I know
make them look for Company anyone who
smart? XYZ” works there?
Is there a demo
video from an Do they
actual user? have a
Anyone use mobile
Company app?
XYZ? What’s it
like?
60. LIFE BY INBOUND
MARKETING
Use cross-
platform
2 intelligence to
create dynamic,
personal
experiences.
61.
62.
63. INBOUND
MARKETING
EXPERIENCE
ME CUSTOMIZED
FOR ME
f+ Facebook Follow
Purchase Hx
$
Email
Page Visits
Social
Webinar
Blog Sub Web
Mobile
Tools & Apps
63
64. USER ACTIVITY
INBOUND
KARE MARKETING
EXPERIENCE
N CUSTOMIZED
FOR KAREN
f+ Facebook Follow Opt Out
Service Chat
Page Visits
Social
Favorites Mobile Activity Web
SMS
Tools & Apps
64
73. The Next Inbox is Social
% of US Business People Who Regularly Check These
Inboxes
100%
75%
50%
25%
0%
Personal Corporate Facebook LinkedIn Twitter Blogs YouTube
Email Email
74. 86% of C-level execs
have a smartphone.
The majority
say it is their
primary
communication
tool
93. DEATH BY
MARKETING
AUTOMATIO
N.
1 2 3
Your Email is
database unreliable The world
expires (like the has changed
(like tabloids). (like you).
yogurt).
94. LIFE BY
INBOUND
MARKETING
.
1 2 3
Create
Humanize dynamic, per Socialize &
your sonal mobilize your
marketing. experiences. MoFu.
100. THANK
YOU
Mike Volpe
Twitter.com/mvolpe
Facebook.com/mvolpe
Linkedin.com/in/mikevolpe
mvolpe@HubSpot.com
www.HubSpot.com
Hinweis der Redaktion
POINT OUT WHAT IT WAS SUPPOSED TO HELP WITH…
Powerpoint was designed specifically to help people communicate better, to tell their stories, be more convincing, share ideas more effectively…
But the tool itself isnt enough – and lots of people screwed it up. (This is a slide version of Cinderella – a bad ppt slide can even fuck up a classic, simple fairytale. Imagine what it can do to something less engaging)
AND YET, MOST PRESENTATIONS BORE PEOPLE TO DEATH. (hopefully not this one!)
Dramatic/humorous pause!
This woman has an MBA from the University of Chicago.
Slight transition here to say basically “I’m here to help. Death by Marketing Automation is becoming a serious epidemic.” maybe play this part up a little like it’s a real health risk/concern that CDC is studying… it’s antibiotic resistant, etc. BUT ITS PREVENTABLE!“But before I tell you how to prevent Death by MA,” allow me to explain how this epidemic was created, because it’s always helpful to understand how epidemics start and ultimately, to have someone to blame.”
FB Social InboxAll communication in one inbox, including email (mvolpe@facebook.com)By default - You only see messages from your friends and their friends.Gmail Priority InboxGrouped by “Important and unread, Starred, and Everything else”Google priority inbox & facebook social inbox now prioritize your inbox, making email more like SEO, your email needs to “rank” higher in the inbox.
It all starts
All of the tools and technologies available today push everything to be free from control – your customers are free and have more power than you, your ideas want to be free and are more powerful when they are free, and your employees have the tools and power to be free and unconstrained as well.
It all starts
It all starts
It all starts
It all starts
Could not find him providing any help, no twitter, no facebook, only found linkedin, and did not answer any questions or participate in any groups, or anything like that. He is a leech sucking value out of everyone else – not the kind of person you want to do business with.
www.hubspot.com/cartoons
www.hubspot.com/cartoons
http://www.youtube.com/watch?v=4-lGe5MnBlY
It all starts
It all starts
Source: People-OnTHeGo, “The New New Inbox: How Email and Social Media Changed Our Lives” Nov 11, 2010 (via eMarketer)
This woman has an MBA from the University of Chicago.
It all starts
It all starts
There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
Here is where the iPad mention goes and the “plug” for the booth & RVIP…
Here is where the iPad mention goes and the “plug” for the booth & RVIP…