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#INBOUND14 
relentless simplicity 
Gerard Vroomen 
Co-owner OPEN cycle AGThinker-owner at very simple BV
1 
The village baker 
2 
Management is hard 
3 
The massacre in the middle 
4 
Revenue is vanity 
5 
The 7 rules of relentless simplicity 
6 
Real time communication
-co-founder Cervélo 
(2-150 employees) 
-currently co-owner OPEN 
(2 employees) 
-sole owner very simple BV 
(1 employee) 
@gerardvroomen 
GERARDVROOMEN
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen
#INBOUND14 
@gerardvroomen

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