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What Elon Musk Taught Me
About Growing A Business
These slides are from a live keynote
by Dharmesh Shah (@dharmesh)
at INBOUND 2017
Full Video: aligningvectors.com
Sequoia Capital
to Brian, me
legendary founders
Brian & Dharmesh,
Buried deep in the hills between our Menlo Park office
g...
Sequoia Capital
to Brian, me
legendary founders
Brian & Dharmesh,
Buried deep in the hills between our Menlo Park office
g...
indoorsy
hosting a small (n=100)
Buried deep in the hills between our Menlo Park office
legendary foundersgathering of our most
and...
indoorsy
introverted
Sequoia Capital
to Brian, me
and the Pacific Ocean, we’re hosting a
Buried deep in the hills between our Menlo Park office...
indoorsy
+ introverted
+ insecure
indoorsy
= intimidated
+ introverted
+ insecure
Dharmesh Shah
to Sequoia Capital
2:17 AM
I’m honored to be invited, but unfortunately
I can’t make it.
Thanks.
-Dharmesh
Sequoia Capital
to me
1:23 PM
Oh, and by the way, Elon Musk will be joining us.
CRAP!
Daddy, tell Elon I can
help him draw cars.
Oh, and please get 

a selfie with him.
Outdoorsy extrovert
How do you
work towards
solving such
big problems?
Let’s say your company is trying to get from
Point BPoint A to
Your progress is
determined by the
sum of all vectors.
Every person on the team is a vector.
Vector: A quantity
having both magnitude
and direction.
impact = 9/10
9
9
99
9
9 9 9 9
Total Impact = 0
Sub-optimal
impact
9 9
9
9
vectors aligned = maximum impact
999 9
A W E S O M E I N B O U N D E R
September 26, 2017
In honor of outstanding awakeness during
V E C T O R A L I G N M E N T ...
Why did Dharmesh just give us a
micro class on linear algebra?
MAKESMAKES
E A S I E RE A S I E R
A G R E ATA G R E AT
CultureCulture
RECRUITINGRECRUITING
SCALINGSCALING
ExperienceExperience
E A S I E RE A S I E R
MAKES
A G R E ATA G R E AT
MAKESMAKES
E A S I E RE A S I E R
A ...
WARNINGF-BOMB
Attract
Engage
Delight
They look
like tiny
funnels!
Attra
ct
Engage
Marketing
T
eam
SalesTeam
Delight
D
Customer Team
The
Virtuous
Cycle Of
Growth
Attra
ct
Engage
Marketing
T
eam
SalesTeam
Delight
D
Customer Team
Platform
The
Virtuous
Cycle Of
Growth
Market
ing
Sales
Customers
Platform
Inbound Marketing
Attract, Engage, and Delight
Customers Online
Key Point:
add value by creating content
Good news:
People listened.
Not-so-good news:
add value by creating content
Some folks
obsessed over this
Not-so-good news:
add value by creating content
Instead of
obsessing over this
The Pareto Principle
80% of the effects
come from 20% of
the causes.
- Vilfredo Pareto
Analyzed 3,146 posts
Other 80%Top 20%
(629 posts)
20% of posts = 93% of leads
from top
20%
93% 7%
From other
80%
Posts DOWN, views per post UP.
Cut Blog
Volume by 50%
Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July
ViewsperPost
C O N T E N T / C O N T E N T / C O N T
T / C O N T E N T / C O N T E N T / C O N
N T / C O N T E N T / C O N T E N T / C ...
C O N T E N T / C O N T E N T / C O N T
T / C O N T E N T / C O N T E N T / C O N
N T / C O N T E N T / C O N T E N T / C ...
We have a 10%
bigger marketing
budget for next year.
How should we spend it?
textual content
email
PR
visual content
messaging
social
Align Budget With Shifts In Human Behavior
Market
ing
Sales
Customers
Platform
I’m not going
to learn
anything new.
I’m not going
to learn
anything new.
I’m not going to
need this stuff
anytime soon.
Some people are not great
at selling, but really good at
getting sales.
hustling helping
Provide Value To Prospect
82%
The Seller-Buyer
Misalignment
Provide Value To Prospect
82%
34%
The Seller-Buyer
Misalignment
DOUBLEDOWNon
S A L E S C O N V E R S A T
C O N V E R S A T I O N SC O N V E R S A T I O N SC O N V E R S A T I O N S
C A L...
DOUBLEDOWNon
S A L E S C O N V E R S A T
C O N V E R S A T I O N SC O N V E R S A T I O N SC O N V E R S A T I O N S
C A L...
Biased Views
Strong Opinions
AND CONTAIN
SP
SP
PARTS OF REMAINING
PROGRAM RATED
SO
BV
SP
INBOUND 2014:
HubSpot CRM and SalesSP
SALES PRO
You have to be
this tall to ride
SALES
PROFESSIONAL
You have to be
this tall to ride
SALES PROFESSIONAL
ALL GROWN-UP AND STILL GROWING
$400/mo
TEAMS UP TO 5 USERS
COMING TO THE SALES HUB ON
November 1st
SP
Market
ing
Sales
Customers
Platform
SP
What Sources of Information Do You Rely On
When Making Purchase Decisions?
Source: 2017 State of Inbound
C-level executive...
¯_(ツ)_/¯
HELPHELPC U S T O M E R SC U S T O M E R S
HOWEVERHOWEVER WHENEVERWHENEVER WHATEVERWHATEVERtheytheyW A N TW A N T...
HELPHELPC U S T O M E R SC U S T O M E R S
HOWEVERHOWEVERtheytheyW A N TW A N T
“Hello Mr. Shah.
We are calling
regarding the
message you
sent us…”
I hate phone calls.hate
I hate phone calls.hate
If I tweet you, tweet me back.
If I tweet you, tweet me back.
If I message you on Facebook,
message me back.
If I tweet you, tweet me back.
If I message you on Facebook,
message me back.
If I call you on the phone, send
help, there...
BILLIONBILLIONpeoplepeople
D O A N Y T H I N G , 

I T ’ S T I M E T O PAY AT T E N T I O N
W H E N E V E R A
I T ’ S :
“ T H E Y A R E A L R E A D Y H E R E A N D
THEYWANTTOCHAT.”
“Build it and they will come”
T H I S I S N O T :
HubSpot
Meetings App
13%
Conversion Rate To Customer
Gated Content
(Form)
.7%
HubSpot
Messages App
20%
Source: HubSpot Ori...
40 years ago:
phone
presence
20 years ago:
web
presence
today:
messaging
presence
HELPHELPC U S T O M E R SC U S T O M E R S
WHENEVERWHENEVERtheytheyW A N TW A N T
Try again during normal hours, you weirdo.
I like chat bots
I like chat bots
and I cannot lie
The chatbot for
marketing and sales
growthbot.org
Send Message:
“help me align vectors”
website
content
management
system
Engineers
Required
Mere
Mortals
Allowed
smart email
marketing
automation
website
content
management
system
Engineers
Required
Mere
Mortals
Allowed
smart email
marketing
automation
bots
bot building
platform
Engineers
Required
Mere
Mortals
Allowed
website
content
manage...
BETTING BIG ON BOTS:
¯_(ツ)_/¯
HELPHELPC U S T O M E R SC U S T O M E R S
WHATEVERWHATEVERtheytheyW A N TW A N T
W I T HW I T H
Chat With Support
¯_(ツ)_/¯
HELPHELPC U S T O M E R SC U S T O M E R S
HOWEVERHOWEVER WHENEVERWHENEVER WHATEVERWHATEVERtheytheyW A N TW A N T...
CONVERSATIONS
Marketing Hub - Sales Hub - Customer Hub
COMING IN 2018
SP
Market
ing
Sales
Customers
Platform
SP
Platform
Point Products
“None of the platforms gives 

me everything I need.”
open platform > closed platform
FRI ENDLY ADVICE :
Start with a core
platform and then
plug in the gaps.
SP
breed.Result: Best of
both worlds.Result: Best of
Con
nect
Marketi
ng
Hub Sales
Hub
Something’s
missing here
PLATFORM
Con
nect
Custom
erHub
Marketi
ng
Hub Sales
Hub
PLATFORM
CUSTOMER HUB
COMING IN 2018
INTRODUCING
Marketi
ng
Hub Sales
Hub
Conn
ect
Custom
erHub
Com
m
unity
Conver
sations
Con
tent Cont
acts
Helps you deliver an
amazing,...
Hear all the juicy details:
PRODUCT SPOTLIGHT
with Christopher O’Donnell
VP Product, HubSpot
at 4:15pm
SP
breathe.
Niranjana Shah
1948 - 2017
believe,believe,
dodo
say,say,
W H A T Y O UW H A T Y O U
W H A T Y O UW H A T Y O U
W H A T Y O UW H A T Y O U
W H E N
A ...
lovelove &&P E C EP E C E G R O W T HG R O W T H
Have questions/comments?
Join the discussion:
Website: aligningvectors.com
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
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Slides to accompany live keynote given by Dharmesh Shah (@dharmesh) at HubSpot's annual INBOUND 17 event to a live audience of 20,000+.

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Aligning Vectors: What Elon Musk Taught Me About Growing A Business

  1. 1. What Elon Musk Taught Me About Growing A Business
  2. 2. These slides are from a live keynote by Dharmesh Shah (@dharmesh) at INBOUND 2017 Full Video: aligningvectors.com
  3. 3. Sequoia Capital to Brian, me legendary founders Brian & Dharmesh, Buried deep in the hills between our Menlo Park office gathering of our most and the Pacific Ocean, we’re hosting a small (n=100) (both current & alumni) on May 13-14, 2016. We’d be honored if you could join us. 10/12/15
  4. 4. Sequoia Capital to Brian, me legendary founders Brian & Dharmesh, Buried deep in the hills between our Menlo Park office gathering of our most and the Pacific Ocean, we’re hosting a small (n=100) (both current & alumni) on May 13-14, 2016. We’d be honored if you could join us. 10/12/15
  5. 5. indoorsy
  6. 6. hosting a small (n=100) Buried deep in the hills between our Menlo Park office legendary foundersgathering of our most and the Pacific Ocean, we’re (both current & alumni) on May 13-14, 2016. We’d be honored if you could join us. Sequoia Capital to Brian, me 10/12/15 Brian & Dharmesh,
  7. 7. indoorsy introverted
  8. 8. Sequoia Capital to Brian, me and the Pacific Ocean, we’re hosting a Buried deep in the hills between our Menlo Park office legendary foundersgathering of our most small (n=100) (both current & alumni) on May 13-14, 2016. We’d be honored if you could join us. 10/12/15 Brian & Dharmesh,
  9. 9. indoorsy + introverted + insecure
  10. 10. indoorsy = intimidated + introverted + insecure
  11. 11. Dharmesh Shah to Sequoia Capital 2:17 AM I’m honored to be invited, but unfortunately I can’t make it. Thanks. -Dharmesh
  12. 12. Sequoia Capital to me 1:23 PM Oh, and by the way, Elon Musk will be joining us.
  13. 13. CRAP!
  14. 14. Daddy, tell Elon I can help him draw cars. Oh, and please get 
 a selfie with him.
  15. 15. Outdoorsy extrovert
  16. 16. How do you work towards solving such big problems?
  17. 17. Let’s say your company is trying to get from Point BPoint A to
  18. 18. Your progress is determined by the sum of all vectors. Every person on the team is a vector.
  19. 19. Vector: A quantity having both magnitude and direction.
  20. 20. impact = 9/10
  21. 21. 9
  22. 22. 9 99 9
  23. 23. 9 9 9 9 Total Impact = 0
  24. 24. Sub-optimal impact 9 9 9 9
  25. 25. vectors aligned = maximum impact 999 9
  26. 26. A W E S O M E I N B O U N D E R September 26, 2017 In honor of outstanding awakeness during V E C T O R A L I G N M E N T C L A S S we present with this certificate of recognition
  27. 27. Why did Dharmesh just give us a micro class on linear algebra?
  28. 28. MAKESMAKES E A S I E RE A S I E R A G R E ATA G R E AT CultureCulture RECRUITINGRECRUITING
  29. 29. SCALINGSCALING ExperienceExperience E A S I E RE A S I E R MAKES A G R E ATA G R E AT MAKESMAKES E A S I E RE A S I E R A G R E ATA G R E AT CultureCulture RECRUITINGRECRUITING
  30. 30. WARNINGF-BOMB
  31. 31. Attract Engage Delight
  32. 32. They look like tiny funnels!
  33. 33. Attra ct Engage Marketing T eam SalesTeam Delight D Customer Team The Virtuous Cycle Of Growth
  34. 34. Attra ct Engage Marketing T eam SalesTeam Delight D Customer Team Platform The Virtuous Cycle Of Growth
  35. 35. Market ing Sales Customers Platform
  36. 36. Inbound Marketing Attract, Engage, and Delight Customers Online
  37. 37. Key Point: add value by creating content
  38. 38. Good news: People listened.
  39. 39. Not-so-good news: add value by creating content Some folks obsessed over this
  40. 40. Not-so-good news: add value by creating content Instead of obsessing over this
  41. 41. The Pareto Principle 80% of the effects come from 20% of the causes. - Vilfredo Pareto
  42. 42. Analyzed 3,146 posts Other 80%Top 20% (629 posts)
  43. 43. 20% of posts = 93% of leads from top 20% 93% 7% From other 80%
  44. 44. Posts DOWN, views per post UP. Cut Blog Volume by 50% Aug Sept Oct Nov Dec Jan Feb Mar Apr May June July ViewsperPost
  45. 45. C O N T E N T / C O N T E N T / C O N T T / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N O N T E N T / C O N T E N T / C O N T E / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N O N T E N T / C O N T E N T / C O N T E / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N C N T E N T DOUBLEDOWNon
  46. 46. C O N T E N T / C O N T E N T / C O N T T / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N O N T E N T / C O N T E N T / C O N T E / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N O N T E N T / C O N T E N T / C O N T E / C O N T E N T / C O N T E N T / C O N N T / C O N T E N T / C O N T E N T / C O T E N T / C O N T E N T / C O N T E N T / N T E N T / C O N T E N T / C O N T E N quality not quantity C N T E N T DOUBLEDOWNon
  47. 47. We have a 10% bigger marketing budget for next year. How should we spend it?
  48. 48. textual content email PR visual content messaging social Align Budget With Shifts In Human Behavior
  49. 49. Market ing Sales Customers Platform
  50. 50. I’m not going to learn anything new.
  51. 51. I’m not going to learn anything new. I’m not going to need this stuff anytime soon.
  52. 52. Some people are not great at selling, but really good at getting sales.
  53. 53. hustling helping
  54. 54. Provide Value To Prospect 82% The Seller-Buyer Misalignment
  55. 55. Provide Value To Prospect 82% 34% The Seller-Buyer Misalignment
  56. 56. DOUBLEDOWNon S A L E S C O N V E R S A T C O N V E R S A T I O N SC O N V E R S A T I O N SC O N V E R S A T I O N S C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A
  57. 57. DOUBLEDOWNon S A L E S C O N V E R S A T C O N V E R S A T I O N SC O N V E R S A T I O N SC O N V E R S A T I O N S C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A L L / C A quality not quantity
  58. 58. Biased Views Strong Opinions AND CONTAIN SP SP PARTS OF REMAINING PROGRAM RATED SO BV
  59. 59. SP
  60. 60. INBOUND 2014: HubSpot CRM and SalesSP
  61. 61. SALES PRO You have to be this tall to ride
  62. 62. SALES PROFESSIONAL You have to be this tall to ride
  63. 63. SALES PROFESSIONAL ALL GROWN-UP AND STILL GROWING $400/mo TEAMS UP TO 5 USERS COMING TO THE SALES HUB ON November 1st SP
  64. 64. Market ing Sales Customers Platform SP
  65. 65. What Sources of Information Do You Rely On When Making Purchase Decisions? Source: 2017 State of Inbound C-level executive (CEO, CMO) Word-of-mouth referrals Customer references Vendor-authored materials Analyst reports Salesperson 59% 49% 43% 33% 18%
  66. 66. ¯_(ツ)_/¯ HELPHELPC U S T O M E R SC U S T O M E R S HOWEVERHOWEVER WHENEVERWHENEVER WHATEVERWHATEVERtheytheyW A N TW A N T W I T HW I T H theytheyW A N TW A N T theytheyW A N TW A N T
  67. 67. HELPHELPC U S T O M E R SC U S T O M E R S HOWEVERHOWEVERtheytheyW A N TW A N T
  68. 68. “Hello Mr. Shah. We are calling regarding the message you sent us…”
  69. 69. I hate phone calls.hate
  70. 70. I hate phone calls.hate
  71. 71. If I tweet you, tweet me back.
  72. 72. If I tweet you, tweet me back. If I message you on Facebook, message me back.
  73. 73. If I tweet you, tweet me back. If I message you on Facebook, message me back. If I call you on the phone, send help, there’s something wrong with me.
  74. 74. BILLIONBILLIONpeoplepeople D O A N Y T H I N G , 
 I T ’ S T I M E T O PAY AT T E N T I O N W H E N E V E R A
  75. 75. I T ’ S : “ T H E Y A R E A L R E A D Y H E R E A N D THEYWANTTOCHAT.” “Build it and they will come” T H I S I S N O T :
  76. 76. HubSpot Meetings App 13% Conversion Rate To Customer Gated Content (Form) .7% HubSpot Messages App 20% Source: HubSpot Original Data
  77. 77. 40 years ago: phone presence 20 years ago: web presence today: messaging presence
  78. 78. HELPHELPC U S T O M E R SC U S T O M E R S WHENEVERWHENEVERtheytheyW A N TW A N T
  79. 79. Try again during normal hours, you weirdo.
  80. 80. I like chat bots
  81. 81. I like chat bots and I cannot lie
  82. 82. The chatbot for marketing and sales growthbot.org
  83. 83. Send Message: “help me align vectors”
  84. 84. website content management system Engineers Required Mere Mortals Allowed
  85. 85. smart email marketing automation website content management system Engineers Required Mere Mortals Allowed
  86. 86. smart email marketing automation bots bot building platform Engineers Required Mere Mortals Allowed website content management system
  87. 87. BETTING BIG ON BOTS:
  88. 88. ¯_(ツ)_/¯ HELPHELPC U S T O M E R SC U S T O M E R S WHATEVERWHATEVERtheytheyW A N TW A N T W I T HW I T H
  89. 89. Chat With Support
  90. 90. ¯_(ツ)_/¯ HELPHELPC U S T O M E R SC U S T O M E R S HOWEVERHOWEVER WHENEVERWHENEVER WHATEVERWHATEVERtheytheyW A N TW A N T W I T HW I T H theytheyW A N TW A N T theytheyW A N TW A N T
  91. 91. CONVERSATIONS Marketing Hub - Sales Hub - Customer Hub COMING IN 2018 SP
  92. 92. Market ing Sales Customers Platform SP
  93. 93. Platform Point Products
  94. 94. “None of the platforms gives 
 me everything I need.”
  95. 95. open platform > closed platform
  96. 96. FRI ENDLY ADVICE : Start with a core platform and then plug in the gaps. SP
  97. 97. breed.Result: Best of
  98. 98. both worlds.Result: Best of
  99. 99. Con nect Marketi ng Hub Sales Hub Something’s missing here PLATFORM
  100. 100. Con nect Custom erHub Marketi ng Hub Sales Hub PLATFORM
  101. 101. CUSTOMER HUB COMING IN 2018 INTRODUCING
  102. 102. Marketi ng Hub Sales Hub Conn ect Custom erHub Com m unity Conver sations Con tent Cont acts Helps you deliver an amazing, end-to-end customer experience SP
  103. 103. Hear all the juicy details: PRODUCT SPOTLIGHT with Christopher O’Donnell VP Product, HubSpot at 4:15pm SP
  104. 104. breathe.
  105. 105. Niranjana Shah 1948 - 2017
  106. 106. believe,believe, dodo say,say, W H A T Y O UW H A T Y O U W H A T Y O UW H A T Y O U W H A T Y O UW H A T Y O U W H E N A N D ALIGNMENTALIGNMENT A R E I NA R E I N GROWGROWbetterbetter Y O UY O U h/t: Gandhi
  107. 107. lovelove &&P E C EP E C E G R O W T HG R O W T H
  108. 108. Have questions/comments? Join the discussion: Website: aligningvectors.com
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Slides to accompany live keynote given by Dharmesh Shah (@dharmesh) at HubSpot's annual INBOUND 17 event to a live audience of 20,000+.

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