From crumbling paywalls to the rise of ad blockers, the digital publishing industry in the midst of a turbulent time. From circulation to sales, every aspect of the business has seen dramatic changes over the past few years. How is this affecting publishers like you? We surveyed hundreds of people to find out, and compiled the results into 6 takeaways you can't afford to miss. Learn more by downloading the full report here: http://hubs.ly/H01qm8l0

1. THE STATE OF DIGITAL
PUBLISHING
6 STATS TO SUM UP

2. The media industry today is
nearly unrecognizable
compared to that just 10
years ago.

3. Print dollars are
shrinking into mere
digital dimes.

4. Ad blockers are
rendering mobile
visitors less valuable.

5. And the amount of free
content has exploded
across the web.

6. This is what they had to say.
To understand how these shifts are re-shaping the
publishing industry, we surveyed hundreds of publishers.

7. • Email
64%
of publishers
send email on at
least a weekly
basis
53%
of publishers
have increased
the amount of
email they send
over the past 6
months
EMAIL IS ON THE RISE

8. Publishers should
remember quality over
quantity to avoid list
fatigue.
BUT, IS MORE BETTER?

9. • Email
13%Only of publishers cited paid
subscriptions as their greatest
source of revenue.
SUBSCRIPTIONS AREN’T PAYING OFF

10. AND NOW MOST
PUBLISHERS OFFER
LESS PAID CONTENT
IN THE FIRST PLACE

11. Only 20% of publishers have a
paid-only subscription model
The remainder, 80%, offer some form of
unpaid subscription
44% ONLY offer unpaid subscriptions

12. Then what is making up for the loss?
If subscription revenue is on the decline…

13. • EmailNEW REVENUE IS FILLING THE GAP
of publishers offer website banner ads
offer sponsored content or native ads
offer email banner ads or newsletter sponsorships
offer event sponsorship
offer lead generation for advertisers
83%
68%
67%
47%
41%

14. With so many choices,
where are publishers
hedging their bets?
WHICH WILL BE BEST?

15. • Email
Over the next two years:
SPONSORED CONTENT & NATIVE ADS
Of publishers predicted
that sponsored content or
native advertising would
increase most in value.

16. (Including print ads, display ads, and video or audio
advertising.)
That’s a greater percentage of responses than any other
revenue streams.

17. • Email
On the other hand, print advertising was
predicted to decrease most in value by
PRINT ADVERTISING
of the publishers
we surveyed.

18. What’s your
contingency
plan?

19. • Email
of publishers are
planning to
adopt marketing
automation
software
of publishers are
planning to adopt
search engine
optimization
software
TECH IS PLAYING A BIGGER ROLE
of publishers are
planning to adopt
customer
relationship
management
software

20. WHICH MAKES SENSE
GIVEN THAT…

21. Only 4% of publishers are extremely
satisfied with their ability to increase
their email database size
Just 5% of publishers are extremely satisfied with
their ability to increase site traffic
A mere 6% of publishers are extremely satisfied with their ability to gain more insight on
their site visitors and subscribers

22. These facts are important to
understand, but they’re just the
beginning.

23. We’ve got more stats,
analyses, and actionable
takeaways to help you
get started.
READY TO LEARN MORE?

24. DOWNLOAD THE REPORT
Download the full
complimentary Digital
Publishing Benchmarks
Report to get the full
picture on the state of
the industry.