The ultimate goal for every business is to generate more leads to convert into customers so that they can grow. In this SlideShare, we show you the tried and tested lead generation tactics that actually work, with little time, resource, or financial investment.
5. LESSON 1: Use subscribe FORMS instead of
subscribe buttons at the end of your blog posts.
Throughourresearch,we’vefoundthatbyembeddinga
subscribeformattheendofeachpost,ratherthana
subscribebuttonleadingtoalandingpage,weincreased
ourconversionsby20%.
TESTED
6. Instead, embed a one-field form, like this one:
Don’t use a CTA button, like this one:
7. LESSON 2: A/B test your content titles.
HubSpotchangedthetitleofanebookfrom
“TheProductivityHandbookforBusyMarketers”
to
“7AppsThatWillChangetheWayYouDoMarketing.”
Weincreasedleadsby776%.
TESTED
8. LESSON 3: Use Facebook dark posts.
Facebook“darkposts”(NewsFeed-styleadsthatdon’t
actuallygetpublishedtoyourPage’sNewsFeed)are
extremelyeffective--evenifyouhaveasmallbudgetto
invest.
Jon Loomer sawa35xROIfrominvestingthebetter
partofhis$279.96Facebookadinvestmentindarkposts.
TESTED
9. LESSON 4: Use progressive profiling on landing
page forms.
Progressiveprofilingisafeaturethatdetectswhether
theuserhasalreadyfilledoutanotherformonyoursite
andletsyoureplacepreviouslycapturedfieldswitha
newsetoffields.
11. LESSON 5:Test the colour of your CTA buttons.
WetestedagreenCTAbuttonagainstaredoneand
madeasurprisingdiscovery:Theredbutton
outperformedthegreenbyawhopping21%!
TESTED