1. Rethinking Marketing: Inbound Marketing to Grow Your Business Social Fresh St. Louis (#sofreshSTL) April 19th, 2010 Mark Roberge HubSpot @markroberge
2. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 2
8. Reading List Suggestion Inbound Marketing: Get Found using Google, Social Media and Blogs Top 5 Web Marketing Book on Amazon InboundBook.com
9. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 9
18. The Long Tail The New Marketplace Head Popularity Long Tail Keywords
19. SEO Tips from Website Grader Lessons from 2,084,563 websites
20. Where is Search Going? PERSONALIZATION REAL-TIME BEYOND SEARCH ENGINES
21. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 19
22. More Content, Better Content = Links Source: Data from selected websites using www.WebsiteGrader.com
23. Create Great Content by Blogging Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
24. Blogging Attracts More Links Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
25. Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://hub.tm/BlogROI
26. Blogging Versus Blogging with a Purpose Use keyword tool to drive blog topic selection Configure blog with On-Page SEO in mind Include target long tail keywords in blog article titles Think of blog articles as link bait Think of blog articles as an army of sales people working for you forever
27. Who Has Time for Blogging? Domain Knowledge Blog Success Writing Skills Time
28. Get Into the Content Mindset Make emails into blog posts Turn forum posts into blog posts Shoot videos at events Interview customers for your blog Repurpose company data for public reports Share lessons you learn Flick Photo: Cindiann
32. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 30
40. Blogging Drives Social Success Source: Data from over 2,000 businesses - http://bit.ly/a6SrWh
41. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 35
42. Blogs and Social Media is for Leads and Sales Source: survey of hundreds of businesses: HubSpot.com/ROI
52. Agenda Intro to Inbound Marketing SEO in 2010 Blogging for Lead Generation Social Media for Lead Generation Converting Visitors to Leads Measuring Inbound Marketing Success 46
53. 47 Track the Whole Funnel for Each Channel Social Media Visitors SEO Visitors Blog Visitors PPC Visitors Leads SEO Customers Blog Customers PPC Customers Social Media Customers
56. What is HubSpot? On-Dialog Word Press Drupal Web CEO Eloqua Mktg Profs Radian6 Google Lead Lander Marketo Manti-core Web Position Blogger Buzz Metrics Ektron VTrenz Core Metrics Mktg Sherpa HubSpot