After a number of successful creative campaigns as an SEO consultant, Mark founded the creative team at Distilled, and has since grown it into a ten-person strong team of developers, animators, data scientists and graphic designers in less than two years. In his presentation, Mark will share with you the lessons he’s learned along the way. The session will cover the value of big ideas, how to know if your idea’s a winner, and how to discover and pitch ideas. He’ll also cover the skills and the team you need to bring your ideas to life.

1. big client ideas
and how to make them happen

3. how do you come up with ideas?
how do you know if your idea’s any good?
which idea do you still think’s good even though it failed?

5. simple
unexpected
concrete
credible
emotional
story

6. what’s new?

21. 17,500 likes 341 LRDs

24. but how do you come up with new ideas?

25. dataviz
data journalism
digital awards
advertising

27. but wait, there’s more!

32. 96,400 likes
507 LRDs

34. 102,000 likes 777 LRDs

35. what if?
what if?
what if?

36. divergent
emergent
convergent

45. Simple
Unexpected
Concrete
Credible
Emotional
Story
simple
unexpected
concrete
credible
emotional
story

46. ?

47. 5 ways to improve the creative process

48. focus on what’s different

49. what if?
what if?
what if?
give your ideas room to grow

50. choose pain up front

51. Simple
Unexpected
Concrete
Credible
Emotional
Story
simple
unexpected
concrete
credible
emotional
story
sell them on the why

52. Simple
Unexpected
Concrete
Credible
Emotional
Story
keep things on track
simple
unexpected
concrete
credible
emotional
story

53. thank you

54. @epicgraphic