1. Social Media
Marketing
Strategy
Huayi Wang
UCR Extension 2012
Dr. S. Jeannette Guignard
Mar 23th, 2012

2. Contents
1 My Blog
2 My Facebook
3a My Twitter
4 Closing Thoughts

3. My Blog
http://huayiwang.blogspot.com/
 My blog’s name is “Huayi’s Blog”, I
end up with 5 posts finally and get only
1 comment. I have 6 followers. The post
that got 1 comment has the topic about
the importance of social in an
organization's marketing strategy.
I think maybe if I keep updating my
blog and make more friends online, I
will get more comments and
communicate with more people through
my blog in the future.

4. My Blog
I enjoy writing online with my blog. I can express my feelings
freely through the blog and communicate with many people. I think
this is a good way to make more people know a lot about me.
The most challenging part of keeping a blog is to keep updating
blogs regularly. Although I can write blogs with my iPhone,
sometimes I forget about it if I am so busy with my study. And
using twitter is often more convenient to me if I want to share my
feelings with my friends.
 I think I will keep up my blog because writing blogs can make me
think a lot. It can help me know myself when reading previous
posts, although I may only write several words. In addition, I can
communicate and discuss with people who have the same or
different ideas.
In the future, I hope to attract more followers and make people
easily know me through my blogs. Maybe this will help me find a
good job!

5. My Facebook
 I think with Facebook, companies can let consumers know a lot about
their new products constantly. On the other hand, it also helps companies
select their target consumers and collect useful information about their
preference. In order to engage audience, I will use vivid videos and
provide practical information in my Facebook as marketing strategies.
I haven't used Facebook before. After learning from this class, I have
known more about it. I have begun to recognize the importance of
Facebook in the marketing strategies of companies, instead of only
helping people make friends online. By the way, I have made many
friends with my Facebook! It’s very interesting!

6. My Twitter
My twitter ID: Wang Huayi
https://twitter.com/#!/WangHuayi
 I have followed the biggest 5 companies in the American retailing
industry on which I am focusing to do financial statement analysis.
Strengths of Twitter
It’s very convenience for people to share feelings and opinions
freely with others. People can make friends and know what’s going
on around the world. It’s very exciting to follow someone that is
very famous or professional.
Weakness of Twitter
It tends to waste time for people who are addicted to Twitter. The
limitation of 140 letters and only one picture uploaded once.
I will continue to use Twitter regularly to know more about the
world.

7. Closing Thoughts
 I haven’t used social media much in China before. After studying
in this class, I have learnt how to use Blog, Twitter and Facebook
efficiently. Furthermore, I have learnt to set up my social networks
online with my international friends. Especially after I come back to
China, I can connect with them through social media.
In addition, I have learnt much knowledge about social media
marketing strategy. I only know that social media can help people
make friends online. But now I have begun to recognize the
importance of these social media in the marketing strategies of
companies. And I also learnt about ROI, the business metric to
measure the relationship between investment and financial impact of
social media marketing strategy.
After learning in this class, I have set up a different opinion about
social media. I will concentrate on writing and expressing feelings
and opinions with my social media and make more people know a
lot about me. I hope I can find a good job with the help of my social
media!

8. Thank You !