ecology

1. HUANG WENMIN 1155096103
HUANG SIWEN 1155076075
ZHAO CONG 1155096985
XIE SHUMAN 1155103427
YANG YANG 1155099445
Analysis of Apple iWatch
in Mainland China

2. 1 2 43
SWOT PORTER'S FIVE FORCES BUSINESS MODEL
STRATEGY CANVAS
&ERRC GRID
CONTENTS

3. S
O
T
W
Weakness
Late launch time
Low battery life
Strengths
Technology
Customer Base
Customer Loyalty
Brand equity
Distribution Channel
Product Ecology
Customized design
Opportunities
Expanding markets
connectivity
collaboration
Threats
Substitution (Fitbit)
Competitors
Obscure market position
1 SWOT ANALYSIS

4. 2 PORTER'S FIVE FORCES
Medium pressure
-High customer Loyalty
-Low entry barrier(Mature technology)
-Easy to get distribution channels(E-com)
Medium to High pressure
-Medium performance of possible substitutions
(Fitbit, Google, Samsung, Sony, Xiaomi, etc.,)
-Many substitutions price(Google glass,
watches)are lower.
Medium to High Pressure
-High aggressiveness of
firms(Unique operating system
,price or design advantages)
-Large difference between
competitors
Low to Medium Pressure
-Large customer base
-Medium switching cost
Low Pressure
-High number of suppliers
-Low labor fee(Foxconn)
• Threat of new entry
• Buyer Power
• Threat of substitution
• Competitive Rivalry
• Supplier Power

5. - Apple Fans
- Electronic Enthusiasts
- Sports Enthusiasts
- Trendy Followers
- Customer Service
- Experience Store
- Official Website
- Social Media
- Offline Experience
Store
- Celebrities
- Freedom Calls
Ultimate Sports
Watch
- Intelligent Activity
Tracker
- Powerful Health
Tool
- All Day Assistant
Connection
- Technological
Development
- Promotion (Online
& Offline)
- Co-branding (Nike+,
Hermes, Disney,...)
- Leading Technology
- Creation & -
Innovation
- Brand Reputation
- Loyalty Customers
- Solid Capital Base
- Manufacturers
(Foxconn)
- Cooperative brand
(Nike+, Hermes,
Disney, ...)
- App Developers
(WeChat, Netease
Music)
- Software Development
- Hardware Production
- Staff & Management Cost
- Sales
- AppStore
- Maintenance Fee
- Marketing Promotion
Expenses
- Offline Experience Store
- Delivery
3 BUSINESS MODEL

6. 1. Customer segments
2. Value propositions
- Apple Fans
- Electronic Enthusiasts
- Sports Enthusiasts
- Trendy Followers
- Freedom Calls
Ultimate Sports Watch
- Intelligent Activity Tracker
- Powerful Health Tool
- All Day Assistant
Connection

7. 3. Channels
4. Customer Relationship
- Official Website
- Social Media
- Offline Experience Store
- Celebrities
- Customer Service
- Experience Store

8. 5. Revenue Streams
6. Key Resources
- Sales
- AppStore
- Maintenance Fee
- Leading Technology
- Creation & Innovation
- Brand Reputation
- Loyalty Customers
- Solid Capital Base

9. 7. Key Activities
8. Key Partners
- Technological Development
- Promotion (Online & Offline)
- Co-branding (Nike+, Hermes, Disney,...)
- Manufacturers (Foxconn)
- Cooperative brand (Nike+, Hermes,
Disney, ...)
- App Developers (WeChat, Netease Music)

10. 9. Cost structure
- Software Development
- Hardware Production
- Staff & Management Cost
- Marketing Promotion Expenses
- Offline Experience Store
- Delivery

11. 4 STRATEGY CANVAS
Eliminate Reduce CreateRaise

12. 4 ERRC GRID
Eliminate
Reduce Create
Raise
-Diversity appearance
-Water resistant
-Battery
-Customize accessories
-Notification
-App partners
-Taptic engine
-Price advantages

13. Reference https://www.wareable.com/huawei/huawei-watch-2-specs-os-features-price-
launch-date-2017
http://www.telegraph.co.uk/technology/0/best-smartwatch-buy/
http://panmore.com/apple-inc-five-forces-analysis-porters-model-case-study
https://applewatch237beedie.wordpress.com/portfolio/porters-five-
competitive-forces-model/
https://www.apple.com/cn/apple-watch-series-3/
https://www.cnbc.com/2017/11/02/apple-earnings-q4-2017.html
https://www.google.com.hk/search?q=iwatch+errc&safe=strict&tbm=isch&tb
o=u&source=univ&sa=X&ved=0ahUKEwjf1Zv754bZAhXMmpQKHaCvAJgQsAQI
KA&biw=1280&bih=565#imgrc=dxcUyzbbq63_qM:

14. Analysis of Apple iWatch
in Mainland China
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