The document discusses a case study of a crowdsourcing project conducted by The Children's Museum of Indianapolis. They asked the public to vote on the top 100 toys from their childhood and share memories of playing with toys. The project was highly successful, receiving over 94,000 pageviews and stories from 18 states and 4 countries. Key factors in its success were engaging the topic of toys, allowing voting and sharing of memories, and leveraging museum collections to spark community participation.

1. American Alliance of Museums
Annual Meeting, 2014
A
100
Toys
Case
Study
Crowdsourcing
to
Community
Sourcing
Lori Byrd Phillips | @LoriLeeByrd
The Children’s Museum of Indianapolis | @TCMIndy

2. Defining
Open Authority
Museum
+
contributions
expertise
Community

3. Open
Authority
Contributory Collaborative Co-Creative
Tagging
Voting
Identifying
Transcribing
Community Sourcing Participatory
Interpretation
Crowdsourcing
Memory Sharing
Community Blogging
Idea Generation / Dialogue
Sharing Media
Reggio Emilia
A Spectrum of Open Authority

6. Memories last a lot longer than toys.

7. Check out your Top 20 Toys…

9. “…Can I high five you?”
Results
Ø 94,000 pageviews
Ø 24,417 votes
Ø 641 stories
Ø 18 states
Ø 4 countries

10. What worked?
Ø THE TOPIC
Ø VOTING
Ø SHARING
Ø COLLECTIONS
Ø COMMUNITY

11. A Digital Engagement Project is…
Ø PARTICIPATORY
Ø Crowdsourced
Ø Community-sourced
Ø DIGITAL
Ø An online game
Ø Online voting or sharing
Ø Online contest
Ø SOCIAL
Ø Social media campaign
Ø Social media contest
Ø ON-SITE
Ø A display of objects
Ø A public event
Ø Voting or sharing on-site
Ø A pop-up exhibit