1.
F I LT E R B U B B L E I N
P O L I T I C S - E X P L A I N E D
F O R T W O L E A D I N G
P O L I T I C I A N S
( W O R L D W I D E )
By
Atharv Raut (7022660)
Hrishikesh Rajiwade (7023184)
Prof. Maria Krüger-Basener
1
Communication & Culture | Atharv, Hrishikesh
7/4/2022

2.
Content
1. Filter bubble introduction
2. Examples
3. Workings
4. Tests
5. Filter bubble in politics – Donald Trump & Narendra Modi
6. Pros & Cons
7. How to get out of Filter Bubble?
8. Conclusion
9. References
Communication & Culture | Atharv, Hrishikesh 2
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3.
What Is A Filter Bubble?
A filter bubble is an algorithmic bias that skews or limits
the information an individual user sees on the
internet.
“Your filter bubble is this unique, personal universe of
information created just for you by this array of
personalizing filters”- Eli Pariser
This Photo by Unknown author is licensed under CC BY-SA.
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Communication & Culture | Atharv, Hrishikesh
7/4/2022

4.
The Filter Bubble
What is
the internet
hiding
from you
Filter bubble tend to
personalize feed
using technology to
adapt individual
differences
Personalization of
web sites is based on
interests, social
categorization, and
circumstance.
Personalized Feed
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Communication & Culture | Atharv, Hrishikesh
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5.
Results are Tailored
to who you are ?
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Communication & Culture | Atharv, Hrishikesh
https://www.dailycal.org/2019/02/04/9-trends-from-2009-that-wed-like-to-see-come-back-in-2019/tag-my-pals/
7/4/2022

6.
Examples
• Personalized search
results from Google.
• Personalized news on
Facebook.
• Personalized ads on our
social media.
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Communication & Culture | Atharv, Hrishikesh
https://blick-heben.com/2011/10/03/personalisierung-des-webs-the-filter-
bubble/
7/4/2022

7.
Google
Took the concept of
Personalization and
applied to whole Internet.
By 2008 Google has
several patents for
Personalization
algorithms.
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Communication & Culture | Atharv, Hrishikesh
7/4/2022

8.
Facebook
In USA, Facebook is playing key
electoral battlegrounds
Around 60% of its users are unaware
of filtering algorithms which present
them with only one point of view.
This affects the voting public and
might be influencing the results of
elections.
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Communication & Culture | Atharv, Hrishikesh
7/4/2022

9.
Offline Media
• Segregation of the internet is
actually lower than traditional
offline media.
• Interactions that have outside
of social media like in families,
schools, and other
communities.
This Photo by Unknown author is licensed under CC BY-NC.
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Communication & Culture | Atharv, Hrishikesh
7/4/2022

10.
Communication & Culture | Atharv, Hrishikesh 10
How do they work ?
7/4/2022
https://www.youtube.com/watch?v=3PR9e5AXgMQ&ab_channel=RobertHardy

11.
AM I IN A FILTER
BUBBLE OR NOT?
Answer the questions in the flowchart hand-
out, follow the path and see whether you are
in a Filter Bubble or not.
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Communication & Culture | Atharv, Hrishikesh
7/4/2022

12.
Filter Bubble in politics
Mr. Donald Trump
Former President of USA
Mr. Narendra Modi
Prime Minister of India
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Communication & Culture | Atharv, Hrishikesh
https://www.gettyimages.de/fotos/modi-
7/4/2022

13.
Why do politicians use Filter Bubble?
Politicians use Filter bubble to increase their winning
chances in elections by:-
1. Implementing agenda
2. Altering beliefs of people
3. Soft influencing
4. Advertisement/Marketing manifesto
5. Isolating from opposing views
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Communication & Culture | Atharv, Hrishikesh
7/4/2022
https://medium.com/social-media-writings/how-living-in-a-filter-bubble-fuels-political-polarisation-bcbfbcf4b55

14.
Donald Trump + Filter
Bubble
• Donald Trump's victory was comparable to crossing
the street in a crosswalk and being struck by a delivery
guy going the opposite way down a one-way street.
• Google-Facebook continues to win over content,
audience, and the advertising market.
• Trumpism has proved to be a commodity in high
demand.
• Powerful enough to change the outcome of an
American election.
Communication & Culture | Atharv, Hrishikesh 14
This Photo by Unknown author is licensed under CC BY-SA.
Trump Filter Bubble
7/4/2022

15.
Communication & Culture | Atharv, Hrishikesh 15
Filter
Bubble
Fake News
Mindset
Manipulation
Soft
Programming
Image building
How Filter Bubble helped trump?
Trump Filter Bubble
7/4/2022
https://www.seekpng.com/ipng/u2q8a9a9q8u2a9u2_donald-trump-png-image-donald-j-trump-transparent/

16.
How Trump used it for Election campaign ?
• Trumps hyper-active social media formed a novel relationship with his fans.
• Pro-Trump pages and adverts may readily manipulate the idea of "shareability,"
resulting in incredibly fine-tuned patterns tailored to target voters in specific locations
with the most possible influence.
• American authorities have also concluded “with high confidence” that Russian agents
worked to help Donald Trump defeat Hillary Clinton.
Communication & Culture | Atharv, Hrishikesh 16
Trump Filter Bubble
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17.
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http://images.huffingtonpost.com/2016-11-10-1478778339-7798685-GAMgraph1.jpg
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18.
Narendra Modi + Filter Bubble
• Bharatiy Janata Party's and Narendra Modi's pro nationalist
image.
• By using his common man image BJP attracted most of the
youngsters with the help of social media platforms.
• Modi's frenzied social media activity created a new kind of
connection with his supporters.
• BJP used special IT teams to promote their ideology and
agenda through electronic media and non-electronic media.
• Party used a two-pronged approach to social media: increase
its online presence while also helping in its offline activities.
Communication & Culture | Atharv, Hrishikesh 18
Social Media Played Big Role in India’s Election
This Photo by Unknown author is licensed under CC BY-SA-NC.
7/4/2022

19.
How Modi won election of world's largest democracy ?
• Mobilizing and Setting the Narrative.
• Messaging and Misinformation.
• Humongous promotion for people who follows same ideology to make them concrete
followers.
• Only in the liberal filter bubble has Rahul “improved” and left behind his fool image.
• One chapter says Rahul doesn’t know how to speak, Rahul says he can turn
potatoes into gold.
Communication & Culture | Atharv, Hrishikesh 19
How the BJP Used Technology to Secure Modi's Second Win
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20.
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Inside Facebook and BJP’s world of ghost advertisers
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21.
Pros of Filter Bubble
• Personalization of feed sort out things which
user like and don't like.
• More engagement of consumer.
• Advertisers can show personalized products.
• Filter bubble are cozy.
Communication & Culture | Atharv, Hrishikesh 21
This Photo by Unknown author is licensed under CC BY-NC-ND.
Pros & cons filter bubble
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22.
Cons of Filter Bubble
• Users become separated from other viewpoints.
• Effectively isolating them in their own cultural or
ideological bubbles.
• Can't see other important information.
• Harder to find other people results.
• Gets clouded from one person's perspective.
• Isolation from information that disagrees with
their viewpoints.
Communication & Culture | Atharv, Hrishikesh 22
This Photo by Unknown author is licensed under CC BY-SA.
Pros & cons filter bubble
7/4/2022

23.
What can we do
to limit or stop
filter bubbles?
• Use ad-blocking browser extensions.
• Read news sites and blogs that provide a wide
range of perspectives.
• "Subscribe" to more than one news source.
• Understand where your news sources show up
on media bias charts.
• Find balance with "centered" journalism.
• Use incognito browsing, delete search history
and stay logged out if possible.
• Delete or block browser cookies.
• Educate yourself about filter bubbles, internet
tracking, and security.
• Consider buying access to a VPN: Virtual
Private Network.
Communication & Culture | Atharv, Hrishikesh 23
Pros & cons filter bubble
7/4/2022

24.
Conclusion
The filter bubble influences the way the public find political information online. The
algorithms that support us in finding relevant information quickly can also bring us closer
to a gravitational black hole of information, which subsequently can lead us to make
decisions about politics or politicians. This problem will not go away by itself. Hopefully,
through the Knowledge Landscapes network, we will gain an even better understanding
of the way the public use online resources for understanding and deciding their political
preferences.
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Communication & Culture | Atharv, Hrishikesh
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25.
References
• https://en.wikipedia.org/wiki/Filter_bubble
• https://blick-heben.com/2011/10/03/personalisierung-des-webs-the-filter-bubble/
• https://www.researchgate.net/publication/333001345_%27Trump_Bump%27_and_%27Trump_Filter
_Bubble%27_How_the_Media%27s_Obsession_with_Trump_May_Encourage_the_Russian_Propa
ganda_Machine
• https://btc.ctc.libguides.com/c.php?g=970682&p=7015144
• https://www.wired.com/2016/11/filter-bubble-destroying-democracy/
• https://medium.com/social-media-writings/how-living-in-a-filter-bubble-fuels-political-polarisation-
bcbfbcf4b55
• https://www.science.org/content/article/facebook-keeping-you-political-bubble
• https://www.voanews.com/a/social-media-emerges-as-a-key-tool-in-indias-election/1931238.html
• https://www.cigionline.org/articles/how-bjp-used-technology-secure-modis-second-win/
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