THIS PRESENTATION ANSWER YOUR QUESTIONS REGARDING DIGITAL MARKETING. THIS PRESENTATION WILL COVER FOLLOWING TOPICS:- introduction difference between traditional and digital marketing Types Of Marketing Explanation To Digital Marketing Benefits Of Digital Marketing

1. MARKETING
DIGITAL

2. CONTENTS:-
INTRODUCTION
DIFFERENCE BETWEEN TRADITIONAL AND DIGITAL
MARKETING
TYPES OF MARKETING
EXPLANATION TO DIGITAL MARKETING
BENEFITS OF DIGITAL MARKETING

3. DIGITAL MARKETING IS THE WAY OF PROMOTING
GOODS AND SERVICES ON SOCIAL MEDIA AND
OTHER PLATFORMS LIKE SEARCH ENGINES,ETC.
TO REACH MORE CONSUMERS.

4. Traditional
marketing
Digital
Marketing
The promotion of product and
services through TV, Telephone,
Banner, Broadcast, Door to Door,
Sponsorship, etc
less cost effective
not good for brand building
it is difficult to Measure
The promotion of product and
sevices through digital media or
electronic mediume like seo, sem,
PPC, etc.
more cost effective.
It is efficient for brand building.
easy to Measure with the help of
analytics tools.

5. DIGITAL MARKETING
SMO
SEO PPC SMM
CONTENT
MARKETING

6. Explanation to the types of
digital marketing
SEO:- It is also known as search engine optimization. SEO is the process of
improving the quality and quantity of web traffic to website from search
engines like GOOGLE. It consists of on-page and off-page activities to boost
the website's visibility in search engine result pages for the preferred keyword
entered.
PPC:- PPC is also referred to as Pay-Per-Click. In this, advertiser pays for every
click the customer press the advertisement on the publisher's website.
SMM:- Social Media Marketing means promoting the brand and its product to
the customers online and giving them attention through online discussions and
listening to their problems that they are facing from the brand.

7. Content Marketing:- It is the spine of your entire digital marketing strategy.
Whether you’ve got a documented content marketing strategy or not, you’re
creating content to inform, entertain, inspire, or persuade your buyers through
other channels.
84% of consumers expect companies to produce
entertaining and helpful content experiences
62% of companies that have at least 5,000
employees produce content daily
92% of marketers believe that their company
values content as an important asset
Content marketing matters, and there are plenty of
stats to prove it:

8. SMO:- Social media optimization is the utilization
of social media networks to manage and grow an
organization's message and online presence. As a
digital marketing strategy, social media
optimization are often use to increase awareness
of latest products and services, connect with
customers, and mitigate potential damaging
news.
Email Marketing:- It is the process of maintaining
a database of cold and warm contacts and
sending them email alerts about your brand,
products and services. It is an effective channel to
communicate with your audience on an ongoing
basis.

9. Benefits Of Digital Marketing
Targeting:- Based on the product, brand promotes it to the customer according
to their preferences and their search history. GOOGLE's search algorithm
helps marketer a lot in terms of promoting their product to their consumer and
target new and right audiences.
Increase Customer Loyalty with Frequent Communications:- it costs more to
attract and convert new customers than it does to retain existing customers.
Customer loyalty can be difficult to establish, but it’s well worth your efforts.
It’s great to finalize a sale with your customers, but it’s even better to retain
those customers after the sale.

10. Engage the Customer at Every Buying Stage:- These days, it’s common for a
consumer to see an ad online, search and compare prices on different websites,
then go to a store to try the product or shop on an online store. Mobile apps
provide shoppers with special offers and coupons, customer support, and
comparison tools, which enhance our understanding of the buying process.
With digital marketing, a marketer can follow the entire buying journey of the
customer.
A customer retained can make another purchase or recommend your brand to
others, which helps increase sales. In the U.S., 40% of online shopping revenue
comes from repeat customers, who make up 8% of site visitors. To retain customers,
you need to keep in contact with them and digital marketing makes that easier
than ever.

11. Generate a Consistent Lead Pipeline:- Creating your “sales funnel” is ultimately
the main purpose of marketing. A sales funnel is basically a system for
generating consistent leads and sales from traffic. In other words, turning
traffic into brand enthusiasts. A sales funnel’s job is to separate the “window
shoppers” from the real buyers. It can also help improve the customer journey.
Track The Growth Rate:- With offline marketing, it’s difficult to measure the
results of your marketing campaigns. For example, if you place an ad in a
newspaper and on a billboard simultaneously, you can’t know exactly how
many people viewed the newspaper ad or how many viewed the billboard ad.
What can be more frustrating is knowing which ad is more effective and which
ad to invest in.However, digital marketing doesn’t have such issues. In fact,
with digital marketing, you can measure everything worth measuring.

12. From when the ad is clicked to when the visitor leaves the page. Everything! You
are able to determine how many people saw your ad, how many sales resulted
from the ad, and ultimately, your return on investment (ROI). Data analytics
software (such as Google Analytics) and social networks or ad platforms (such as
Facebook Ads and Google Ads) metrics make this monitoring or measurement
possible.

13. FOR MORE DETAILS,
SCAN THE QR CODE.