Value Chains And Adding Value

Self Guided Lecture # 2 Strategic & Innovative Management Cristin Howell-Vischer, MIM MANAGEMENT II – MAN 2600

What is a Value Chain? ,[object Object],[object Object],[object Object],[object Object]

The Value Chain General administration Human resource management Technology development Procurement Inbound logistics Operations Outbound logistics Marketing and sales Service

Primary Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Logistics

Primary Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Logistics Operations

Primary Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Logistics Operations Outbound Logistics

Primary Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Logistics Operations Outbound Logistics Marketing and Sales

Primary Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Inbound Logistics Operations Outbound Logistics Marketing and Sales Service

Support Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Administration

Support Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],General Administration Human Resource Management

Support Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Administration Human Resource Management Technology Development

Support Activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],General Administration Human Resource Management Technology Development Procurement

Resource-Based View of the Firm ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Types of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tangible Resources

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Types of Resources Relatively easy to identify, and include physical and financial assets used to create value for customers Tangible Resources

Types of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Tangible Resources Intangible Resources

Types of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Difficult for competitors (and the firm itself) to account for or imitate, typically embedded in unique routines and practices that have evolved over time Tangible Resources Intangible Resources

Types of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],Tangible Resources Intangible Resources Organizational Capabilities

How Resources & Capabilities Lead to Advantages

Adding Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Examples of Adding Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Opportunities for Adding Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ten Ways to Add Value to Your Business ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Value Chains And Adding Value

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