A run thru of WHAT Yelp is and WHY it's important to most service based businesses. Also included: Yelp best practices.

2. Why is
Why is
important?
important?

3. Boo

4. Engage
your clients
Content Marketing:
Email marketing | Company newsletters | Social Media strategy & marketing | SEO | Websites | Blog content
Anything that has writing

5. Why is
Because
Why is
important?
important?
can help!

6. Why is
important?

7. Why is
important?

8. Why is
important?

9. Why is
important?

10. Why is
important?

11. Best Practices
Complete your profile and business information.
Giving consumers more contact information gives
them more opportunities to make contact with you.
Make it easy for Yelp! users to get your address for
their GPS and your phone number for any questions.
Be sure to link your profile to your company website,
in case a consumer wants to know more.
Why is
important?

12. Best Practices
Tell a story with your page. Share a little bit of your
business’ history in the description. Infuse your
company description with humor or some
information about the business owner or manager.
Why is
important?

13. Best Practices
Don’t forget the pictures! Add a dash of color to
your page using eye-catching photographs. Attention
spans on the Internet are short, but pictures can be
seen in a second.
Why is
important?

14. Best Practices
Let your customers know you’re on Yelp. Include
your Yelp! URL in your newsletters, email signature,
and link it from your website.
Why is
important?

15. Best Practices
Monitor your reviews. Reviews are the backbone of
Yelp! If you have time, respond to positive comments
with a thank you, and negative comments with an
apology in a private message. Remember to look at
your overall rating; your company cannot be made or
broken with one review.
Why is
important?

16. Best Practices
Make offers and announcements regularly. Reward
someone for checking in with a free appetizer, or a
discount. Everything is part of their experience with
your company.
Why is
important?

17. Best Practices
Make sure your website is mobile-responsive.
According to Search Engine People, approximately
60% of all Yelp! searches are done on mobile devices.
When people click through from your Yelp! page to
your website, it should look good, load easily, and be
easy to navigate on a small screen.
Why is
important?

18. Reviews
Why is
important?

19. Reviews
Yelp takes a look at a variety of criteria,
and will generally filter out reviews that:
 Are from someone who has only written 1 review
 Are from someone who has no profile info
(profile photo, additional info, link to Facebook,
etc.)
 Are strongly slanted both positively and
negatively
 Short and lacking details
 From a location other than where the business is
locate
Why is
important?

20. Secret?
Consistency
Vigilance
Why is
important?

21. Q&A

22. Thank You
& Goodbye