Some great tips and best practices for small businesses understanding HOW Google works and how to increase their ranking on the mighty search engine.

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3. Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site
appears in the search results list, the more visitors it
will receive from the search engine's users
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4. Search engine optimization (SEO) is the process of
affecting the visibility of a website or a web page in a
search engine's "natural" or un-paid ("organic") search
results. In general, the earlier (or higher ranked on the
search results page), and more frequently a site
appears in the search results list, the more visitors it
will receive from the search engine's users.
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5. What factors are
playing a role in your
Rank?
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6. Content
Directories
Length of URL
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Title Tags
SEO
Backlinks
Keywords in
body

7. Search
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Plus
Maps

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11. Best Practices with Google Plus
Share your blog posts
Include images in your Google+ strategy
Use relevant hashtags and keywords
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12. Backlinks…
…also known as incoming links, inbound links, inlinks, and inward links, are incoming
links to a website or web page. In basic link terminology, a backlink is any link received
by a web node (web page, directory, website, or top level domain) from another web
node.
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13. Backlinks…
A great source of backlinks?
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14. Directories
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15. Directories
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16. “More than 50% of listings have earors errors”
Wrong phone #
Old address
Another business has your listing
Directories
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17. Ad
Directories
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18. “Reviews are the new Currency of the Internet”
Directories
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19. Do you have a plan for getting your “Raving Fans” to give you
reviews at the right places?
Directories
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20. Get Social
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21. 6 Simple Social SEO Tips
1. Optimize your
social media profiles
2. Optimize your social
media content/updates
3. Build links by making your content shareable
Insider Tip: Use your business’s name in
your social posts. This helps Google
associate the keywords you use to describe
your business with your business’s name.
Insider Tip: A more advanced way to increase
shares is to add social share buttons to
individual pieces of content on your website or
blog.
Get Social
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THX: Blogs.ConstantContact.com

22. 6 Simple Social SEO Tips
4. Use Pinterest
5. Sign up for Google+ and spend
10-minutes a day on it
Insider Tip: Google prefers
high-resolution images, so
use high-quality images on
Pinterest whenever
possible.
6. Create a Google+ Local listing
Get Social
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THX: Blogs.ConstantContact.com

23. Title Tags
Adding relevant keywords to a web page's meta data, including the title tag and meta
description, will tend to improve the relevancy of a site's search listings, thus increasing
traffic.
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25. REMEMBER: A title tag is THE MOST IMPORTANT SINGLE TAG in your
page. It tells the search engines what your page is about. It is still vitally
important to your SEO strategy.
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26. Length: Title tags should be a maximum of 70 characters long, including spaces.
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Title Tags

27. Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your
title tag, with your least important words being last in the title tag (most to least).
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Title Tags

28. Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your
title tag, with your least important words being last in the title tag (most to least).
Keyword Separation: Use pipes | to separate important (keyword) phrases (no
commas, underscores, dashes or any other punctuation unless the keyword is written
that way).
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Title Tags

29. Length: Title tags should be a maximum of 70 characters long, including spaces.
Keyword Placement: Your most important words (keywords) need to be first in your
title tag, with your least important words being last in the title tag (most to least).
Keyword Separation: Use pipes | to separate important (keyword) phrases (no
commas, underscores, dashes or any other punctuation unless the keyword is written
that way).
Wording: Keep your important phrases short and simple. Leave out words that would
make it read like a sentence. (e.g., and, if, but, then, etc.)
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Title Tags

30. Company Name: If your company name is not part of the important (keyword)
phrases, put it at the end of the title tag; if it is part of your important words, put it as
the first words in the title tag.
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Title Tags

31. Company Name: If your company name is not part of the important (keyword)
phrases, put it at the end of the title tag; if it is part of your important words, put it as
the first words in the title tag.
DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't
mass replicate your title tags.
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Title Tags

32. Company Name: If your company name is not part of the important (keyword)
phrases, put it at the end of the title tag; if it is part of your important words, put it as
the first words in the title tag.
DON'T DUPLICATE Title Tags: They must be written differently for every page. Don't
mass replicate your title tags.
Make It Relevant: Title tags must be written to be descriptive of the content on the
page. (e.g., the About Page would be:
About | Important Keywords | Company Name
or
Important Keywords | About Us | Company Name
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Title Tags

33. Content
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34. Google wants Fresh, Original and Relevant Content. Period.
Content
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35. Content
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36. Content is King for SEO Results
As Google has changed and refined its
ranking algorithms over the years, one
thing has become more and more clear:
Google ranks websites, blogs and social
media based on content quality. The
more relevant, original and educational
that content is, the higher your site’s
ranking will be.
Content
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37. #1 Google Can’t Read
Google doesn’t understand English or any other
language. When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.
Content
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38. #1 Google Can’t Read
Google doesn’t understand English or any other
language. When it looks at your website, it only
sees your keywords in the context of the words
around it, but doesn’t understand any of it.
Content
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39. #2 Google Can Count
Use the same keywords too often, and Google
notices. The ranking algorithms treat overuse of
keywords and phrases negatively.
Content
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40. #3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
Content
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41. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
Content
Getting Found on

42. #4 Google Likes New Content
Google values fresh, recent and updated
content highly when it ranks websites. Stale
content gets lower rankings.
#3 Google Can Compare
Google’s massive database operations mean that it
checks to see if your content is duplicated
elsewhere. Google rewards fresh, original content
with higher rankings and ranks unoriginal content
lower.
#5 Google Watches Users
Google’s algorithms are based on how users treat results and how they use websites. A high
bounce rate, for example, occurs when website visitors leave a site soon after landing on it.
Google gives sites with low bounce rates higher rankings, since longer visits are evidence of
high content quality. Its algorithms measure user behavior to judge website quality.

43. Get Social
Directories
Content
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44. March Workshops
“Getting Started with Constant Contact”
Thursday March 13th, 9:30-11:30am
Chambrel Senior Center, Roswell GA
~~~~~~~~~~~~~~~~~~~~
Workshop + Wine
Free Wine Tasting after workshop
Wednesday March 27th, 6:30-8:30pm
Total Wine by Perimeter Mall
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45. WHAT WE DO…
• Content Creation and Strategy
• Email Marketing Services
• Social Media Marketing and Setup
• Content Optimization and Website content
• Search Engine Marketing (cost-per-click)
• WordPress websites

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47. Thank You
& Goodbye