This course will help you to Understand the essence of Financial Models and Improve your decision making processess and save time on financial analysis

1. www.informa-mea.com/excelmodelling
Top 5 Learning Objectives
1. Understand
applications
2. Discover
3. Learn
using Excel modelling
4. Improve
Essential Excel For Finance
Modelling using Excel
Using Excel
loaded with MS Excel
12 - 16 February 2017* - 3 for 2 Offer
Dusit Thani Hotel, Dubai, UAE
9 - 13 April 2017* - 3 for 2 Offer
Dusit Thani Hotel, Dubai, UAE
$1000
Early Birds
Contact Andy: T: +971 4 335 2483 | E: a.watts@informa.com
save up to
By booking early!
For
3 Colleagues
2The Price of

2. Principal
of Sydney-based consultancy Plum
Solutions, is an MBA qualified
financial modeller with many years’
experience as a financial analyst.
She is the author of “Using Excel
for Business Analysis: a Guide to
Financial Modelling Fundamentals”,
www.informa-mea.com/excelmodelling E: register-mea@informa.com
The George Washington University School of Business,
Informa Middle East’s Academic Partner, is dedicated to
excellence: in its teaching and research about
management, in the public and private sectors, within
the United States and internationally.
The school has a 75 year history of preparing men and
women for leadership in both the public and private
sectors. Known internationally for its dedication to
academic excellence, the school draws students from all
parts of the United States and around the world.
Beyond first class teaching and scholarship, the school’s
faculty offers practical experience in the issues and
challenges confronting business and government. Its
research centres link faculty and students with US and
international business and government organisations.
Recent distance learning initiatives have expanded the
school’s global reach.
Delegates must meet two criteria to be eligible for an
Informa/GW Certificate of Completion for a course:
1. Satisfactory attendance – delegates must attend all
sessions of the course. Delegates who miss more than
2 hours of the course sessions will not be eligible to sit
the course assessment.
2. Successful completion of the course assessment
Delegates who do not meet these criteria will receive an
Informa Certificate of Attendance. If delegates have not
attended all sessions, the Certificate will clearly state the
number of hours attended.
Delegates are required to submit one of the models built
during the course for assessment and to sit for a short
exam at the completion of the course.
The in-house training division of Informa
Tel: +971 4 4072624
Email: cts@informa.com
www.informa-mea.com/cts
Revised Edition John Wiley & Sons, April 2015 and "
Financial Modelling in Excel for Dummies", April 2017.
With her professional background and analytical approach,
she helps her clients create meaningful financial models in
the forms of business cases, pricing models and
management reports. She has hands-on experience in a
number of industry sectors, including telecoms,
information systems, manufacturing and financial services.
Certificate In Financial Modelling courses
“Danielle has vast experience in financial
modelling building, she shared practical
experiences with us. I would like to attend
another course with her.”
UAE
“Danielle is an expert in financial modelling.”
Team Leader Projects
UAE
Delegates will receive a complimentary copy of Using Excel
for Business Analysis: a Guide to Financial Modelling
Fundamentals, written by your trainer, Danielle Stein
Fairhurst, which contains instructions in Excel 2007, 2010
and 2013, and Excel for Mac.
Bring your own laptop to the session installed with any
version of Microsoft Excel. Although the course includes an
overview of the new features in later versions of Excel,
delegates should bring their laptops loaded with whichever
version they are comfortable using in their everyday work.
The course material includes extensive use of Excel and
if they are already competent spreadsheet users. It is
designed for users who use (or will use) Excel on a regular
basis, and are comfortable with using its tools and func-
tions.

3. T: +971 4 335 2437www.informa-mea.com/excelmodelling E: register-mea@informa.com
Two
Typical examples and purposes of financial models
Tool selection and advantages and disadvantages of Excel
and other software for the purpose of financial modelling
Model planning and steps in building your model
The technical, design, business and industry knowledge
required for financial modelling
Which formula or tool is most appropriate in which
calculation of customer acquisition
Creating the pool of potential customers
Expected customer acquisition
Lost customers/customer defection
Market penetration
Modelling exercises using a range of
financial functions and tools. Building a business case utilising
financial modelling techniques
i u
Modelling exercises using a range of
financial functions and tools. Building a business case utilising
financial modelling techniques
14:30 followed by lunch. Refreshments will be served at approximately 10:30 and 12:30.
12 - 16 February 2017* - 3 for 2 Offer • Dusit Thani Hotel, Dubai, UAE
9 - 13 April 2017* - 3 for 2 Offer • Dusit Thani Hotel, Dubai, UAE
One
Specifically designed for business professionals who need to
take their Excel skills to the next level, this intensive full day
course focusses on the technical Excel skills that will be
required for the Financial Modelling course. This very practical
day covers .
For those who don’t have time to sit through extensive Excel
“how to” training, this day will arm you with a range of tools,
techniques and formulas essential for finance. Guaranteed to
contain “no fluff”, this day will equip you with the skills to
produce more efficient and accurate Excel models and increase
productivity.
and 2016
"modern Excel" features such as P
and Power Query
P
protection

4. such as user-friendly and structural features
Avoiding Excel errors – A wrong calculation in a model can
have disastrous consequences! Strategies to reduce errors
in financial modelling
Rebuilding an inherited model
Building error checks
Correcting errors
Create a more efficient model with links
Dealing with links and the potential errors they cause
Retain model integrity and prevent misuse of your model by
learning to restrict incorrect inputs
Protection
Locking cells
Restriction of incorrect data entry with data validations
Formatting
Economic inputs to model, and modelling fluctuations in
external factors
Use of stress testing to validate a model
What-if analysis
Importance of assumptions when assessing risk
Technical tools for creating scenarios:
Manual sensitivity analysis; drop-down scenarios
Scenario manager
Data tables
Communicate the results of your model clearly and concisely
whilst getting the key message across to the audience
Documentation and source referencing
Writing assumptions
Writing operation instructions
Build scenarios and perform sensitivity
analysis on financial models. Build a property development
scenario model. Build a cash flow funding model, including a
P&L, cash flow and balance sheet including scenario analysis.
budgeting for organisations
Advanced forecasting functions; time series, exponential
smoothing and regression analysis
Modelling for “stepped” costs when forecasts include both
fixed and variable costs
Sales forecasting – predication of likely sales revenue
based on drivers
Seasonality – simply and easily spread revenue or expenses
throughout the budget period based on season variations
Building an expense budget – based on given assumptions,
you will build a budget for 12 months
Contingency planning – calculating a contingency based on
assumptions about probability and impact of unexpected
events
Budgeting for capital expenditure – capital expenditure is
budgeted for cashflow and then depreciated
Cash flow budgeting – translating your profit and loss
statement into a cashflow forecast
Reporting against budget; variance analysis – creating a
template into which actual and budget can be compared
and analysed
Create a model in Excel which will
calculate volume-dependent costs.
using chart data table and data bars
presentation of data and reports
clearly
Build your own flexible report including a
dynamic chart.
financial modelling. Discussion of two different methods of
calculation; a simple and progressive table
Calculating profitability and break-even points at various
prices
Forecast a sales cycle based on historical
data by calculating the seasonality index and adjusting the
forecast accordingly.
T: +971 4 335 2437www.informa-mea.com/excelmodelling E: register-mea@informa.com
Build scenarios and perform sensitivity
analysis on financial models. Build a property development
scenario model. Build a cash flow funding model, including a
P&L, cash flow and balance sheet including scenario analysis.
Create a model in Excel which will
calculate volume-dependent costs.
Build your own flexible report including a
dynamic chart.
Forecast a sales cycle based on historical
data by calculating the seasonality index and adjusting the
forecast accordingly.
This hands-on course is designed for middle and senior
business performance, including:
financial modelling. Discussion of two different methods of
calculation; a simple and progressive table
Calculating profitability and break-even points at various
prices
Create a userCreate a user-friendly report with a-friendly report with a dynamic chart based ondynamic chart based on
drop-ddrop-downown selselectionsections
Capital budget modelling
Calculate straight-line depreciation and a cash flow
from the capex schedule
To Register Contact Howard Fernandes at +971 4 4072657 or email him at howard.fernandes@hotmail.com

5. Informa Middle East
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+971 4 335 2437
register-mea@informa.com
CALL: +971 4 335 2483
E-MAIL: a.watts@informa.com
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Course fees include documentation, luncheon and
refreshments. Delegates who attend all sessions and
successfully complete the course assessment will
receive an Informa/GW Certificate of Completion.
All registrations are subject to our terms and conditions
which are available at www.informa-mea.com/terms.
Please read them as they include important information.
By submitting your registration you agree to be bound
by the terms and conditions in full.
i
12 - 16 February 2017* - 3 for 2 Offer • Dusit Thani Hotel, Dubai, UAE
9 - 13 April 2017* - 3 for 2 Offer • Dusit Thani Hotel, Dubai, UAE
Course
Course Fee Before
4 December 2016
Course Fee Before
8 January 2017
Final Fee
Certificate in Financial
Modelling using Excel (BC6566)
12 - 16 February 2017*
US$ 4,495 US$ 4,995 US$ 5,495
Course
Course Fee Before
29 January 2017
Course Fee Before
5 March 2017
Final Fee
Certificate in Financial
Modelling using Excel (BC6681)
9 - 13 April 2017*
US$ 4,495 US$ 4,995 US$ 5,495
SAVE UP TO 40%
If you have 6 or more people interested in attending, and would like to customise this training
course to suit your team and business, contact our Training Consultants on +971 4 407 2624
or email cts@informa.com.
WEB BC6566/BC6681
EVENT VENUE:
Tel: +971 4 343 3333
ACCOMMODATION DETAILS
We highly recommend you secure your room reservation at the earliest to avoid last
minute inconvenience. You can contact the Hospitality Desk for assistance on:
Tel: +971 4 407 2693 Fax: +971 4 407 2517
Email: hospitality@informa.com
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PAYMENTS
A confirmation letter and invoice will be sent upon receipt of your registration. Please note that full payment must be
received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event.
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Visas for non-GCC nationals may take several weeks to process.
CANCELLATION
• If you are unable to attend, a substitute delegate will be welcome in your place
• Registrations cancelled more than 15 days before the Event are subject to a US$ 250 administration fee
• Registrations cancelled between 14 – 8 days before the Event are subject to a 25% cancellation fee
• Registrations cancelled 7 days or less before the Event must be paid in full
• All registrations are subject to acceptance by Informa Middle East which will be confirmed to you in writing
• Due to unforeseen circumstances, Informa reserves the right to cancel the course, change the programme,
alter the venue, speaker or topics
• For full details, please visit www.informa-mea.com/terms-and-conditions-for-delegates
Book and pay full fee for two colleagues and the third attends for FREE.
*Not applicable in conjunction with corporate discounts.
*Payment to be settled before start of the course to avail the offer.
*The 3 for 2 offer is valid on full price final fee registration only.
To Register Contact Howard Fernandes
at +971 4 4072657 or email him at
howard.fernandes@hotmail.com