Houston Keller Williams RealtyCareers

Introduction
The Evolution of the Real Estate Industry
KellerWilliams RealtyTraditional Companies 100% Companies
on the company; interdependent relationship and have landlord/tenant
interest in success; companyprimarily to the brokers and
as teams in achieving financial
high-level supportopportunities for
financial,legal or management
management responsibilities
interdependentdependent independent
www.kw.com© Copyright Keller Williams® Realty, Inc. 2012
•Associates are dependent •Associates have an •Associates are independent
•Financial gain is directed with the company and a mutual relationship with their
the company; •Associates and brokers work •Associate –focused
•Associates have fewer goals; environment with limited
accumulating wealth •Associates do not assume
•Associates assume all the
responsibilities financial,legal and

About Us
Awards and Honors
REALTrends,Inc.– Represented 24 percent of the top 500 brokerages ranked by closed
transactions and 28 percent of the top 500 brokerages ranked by closed volume in the
annual REAL Trends 500,2010
REALTrends,Inc./WallStreet Journal – Represented 23 percent of the top1,000
agents and teams in the U.S.in annual„TheThousand‟ report
EntrepreneurMagazine – Ranked #1 real estate franchise on the 32ndAnnual Franchise
500 list,2011
Inman News – Co-Founder and Chairman of the Board Gary Keller named on of the 100
Most Influential Leaders in Real Estate,2011
Inman News – eEdge named the Most InnovativeWeb Service in the real estate industry,
2011
Training Magazine – Highest ranked real estate franchise on annualTrainingTop 125,2010
SwanepoelTrends Report – Most Recognizable Real Estate Franchise for 2009,#1
IndustryTrendsetter for 2009
Inc.Magazine – One of theTop 5000 Fastest Growing Private Companies inAmerica,2009
American BusinessAwards – SalesTraining/Coaching Program of theYear in 2009
FranchiseTimes -Top Quartile of Franchise Operations in the U.S.,2009

Gary Keller,co-founder and chairmanGary Keller, co-founder and chairman
About Us
SHAREDVISION
Mission
To build careers worth having,businesses
worth owning and lives worth living.
Vision
To be the real estate company of choice.
Values
God,family and then business.

About Us
SHARED BELIEFS
TheWI4C2TS Belief System
Win-Win – or no deal
Integrity – do the right thing
Customers – always come first
Commitment – in all things
Communication – seek first to understand
Creativity – ideas before results
Teamwork – together everyone achieves more
Trust – begins with honesty
Success – results through people
Mo Anderson,Vice Chairman

About Us
SHARED PERSPECTIVE
“We believe that real estate is a local
business,driven by individual agents
and their presence within their
communities.”
“We believe in results through
people.”
“We are a company that thinks like a top
producer,acts like a trainer-consultant,and
focuses all its activities on service,
productivity,and profitability.”
Mark Willis, CEO

About Us
SHARED DECISION MAKINGAND PROFITS
“TheALC is the heartbeat of the market
center – involved and invested in
every decision that affects our agents.”
“As long as we listen to our agents
and deliver what they want – they will
prosper and so will we.”
Mary Tennant, President and COO

Defying the Market
Outpacing the Industry
KellerWilliams Realty is the second-largest real estate franchise in the United States based on the total number of
sales professionals, according to research conducted by REALTrends.
*2011 competitor numbers not available at time of publishing

Defying the Market
While others are slowing … KellerWilliams Realty is growing.
*2011 competitor numbers not available at time of publishing

Defying the Market
Agent Productivity

Defying the Market
OurAgents Earned More Income

KellerWilliams Realty
NotYour Ordinary Real Estate Company
We like to think we stand out from other real estate firms in many ways,and
FOUR areas in particular define KellerWilliams Realty:
1 2 3 4
education technology culture wealth building

kw | EDUCATION
“KellerWilliams is the shining example of„it is never too late to learn something new.‟
I truly believe in this ongoing learning process because if you are just coasting,
you can only be coasting in one direction – downhill.”
DAVID NORBERG,JAMUL,CALIFORNIA

Education
A Resource For Every Career Level
“We are a training and
coaching company – that
just happens to be in the
business of real estate.”
- Gary Keller
More than 60 KWU courses are
downloadable from the KWUWebsite
no cost to our associates.
at

Education
Cornerstone Courses
Ignite
Ignite is packed with the skills and scripts to spark any real estate
career. A great starting point for anyone looking to close at least
16 transactions a year.
Lead Generation 36:12:3
Lead Generation 36:12:3 teaches you the disciplines and habits
you need to close 36 transactions in 12 months by mastering 3
hours a day of lead generation.
Buyer Mastery and Seller Mastery
These two courses teach you the scripts and tactics of top
producers on the both sides of the transaction.

Education
Support in BuildingYourTeam
Recruit-Select
Recruit-Select lays out how to build a pipeline of qualified
candidates,effectively use behavioral job matching,and gives you a
specific,defined system for three interviews to hire talent
ActionTraining
ActionTraining defines the process for a new hire‟s first hundred
days on the job so that at the end of that period you know if you
have a highly productive, self-managed employee.
Leadership & Motivation
These are the systems for building highly productive, rock-solid
relationships that retain talent on your team.

Education
Timeless Resources
The Millionaire Real EstateAgent
Do you ever ask yourself,“How do I,as a real estate salesperson,
net $1 million a year?” Gary Keller‟s nationally best-selling real
estate career guide shows you how it‟s done.
The MREA Curriculum
The complete MREA Curriculum drills down on the models of
MREA,giving you and your team the steps,scripts and systems to
take your business to the 7th level.

Education
Timely Resources
SHIFT:HowTop Real EstateAgentsTackleToughTimes
Shifts happen.
Markets shift and so can you.Both transform your business and
your life.In Gary Keller‟s third national best-seller,you will learn
the 12 proven tactics that will power your business forward – no
matter the market. An entire curriculum is also available that
drills down on the 12 tactics from the book.
SHIFT Commercial
SHIFT Commercial takes the tactics of SHIFT and focuses on the
implementation of each into a commercial broker‟s business.This
book is also packed with the proven models,tactics and insights
from top commercial brokers across the U.S.and Canada.

Education
Responding to the Market of the Moment

Education
On Demand Learning –Available 24/7

www.kw.com
Education
Family Reunion
Experience the most highly-attended private real estate franchise
event in the industry!
This four-day companywide annual convention prepares you for
mastering the current market with more than 150 breakout sessions
taught by the best in the business.
Dallas,Texas
February 16-20,2013
© Copyright Keller Williams® Realty, Inc. 2012

© Copyright Keller Williams® Realty, Inc. 2012 www.kw.com
MAPS | COACHING
“We absolutely hold the key to greatness in our hands;it‟s a conscious choice.
MAPS is here to hold you accountable to making that happen.”
DIANNA KOKOSZKA,PRESIDENT OF MAPS COACHING

Coaching
MAPS Lives in KellerWilliams Realty
One-on-One Coaching
MAPS Coaching‟s award-winning Mastery program offers personalized coaching,
business planning,and high-level accountability for those committed to growing their
business and income as swiftly as possible,no matter the market.
Similar in design to our Mastery Coaching,Breakthrough Coaching offers
personalized coaching on a bi-weekly schedule at a lower price with the goal of
quickly accelerating you into the Mastery program.
Group Coaching
Our FastTrack programs give you exclusive access to improve your business in
specific areas – from developing the right mindset to mastering language patterns to
taking and servicing REO and short sale listings.

Coaching
BOLD Business Objective:A Life by Design
BOLD FACTS:
•BOLD participants average 9.56 contracts
during the 8 weeks of the course.
•Nationwide,BOLD increased written units
of attendees by 57%, sold units by 27%, and
GCI by 13% of BOLD students versus non
BOLD students!
Written by MAPS President,Dianna
Kokoszka, BOLD includes the mindset,skills and
scripts that have propelled Kokoszka's own million-
dollar real estate career and secured her place as
the industry's "Queen of Systems and Scripts."

Coaching
MAPS Signature Events
2012 Masterminds
2012 Mega Camp
September 18-21
Austin,Texas
Session 1:
Session 2:
Session 3:
April 23-26
September 18-21
November 7-9
Mega Camp is the place where the industry‟s With a focus on collaboration and learning from
each other's "been-there-done-that" wisdom,
Masterminds puts you an all-day brainstorming
session with top-producing agents and leaders!
top-producers gather hear the latest insights,
trends and skill they need to succeed from
Gary Keller and special guests and network
with the best!

kw | TECHNOLOGY
The My Listings, My Leads Philosophy
You work hard to get your listings, so in our book,you deserve every lead that comes from them.
Our entire online lead generation system is built around this philosophy.

Technology
Agent-Driven Solutions
eAgentC - In 1999,this agent-led technology group, was launched to
protect and develop your position in an increasingly technology-driven
industry. This led to the development of a complete lead generation
network for every KellerWilliams associate.
eEdge – Exclusively envisioned by,voted on and built for KellerWilliams
Realty associates,eEdge is the real estate industry‟s first and only
complete lead-to-close agent business solution – including lead
management,contact management,a marketing library and a paperless
transaction system. All your contacts and data feed straight through the
system – no double entry, no multiple log-ons.
eEdge was honored by industry trend-watchers at Inman News
as the Most Innovative Web Service in the real estate
industry in 2011!

Technology
YourTechnology Suite

Technology
International Reach,Local Feel
kw.com is home to more than 4.7 million
(including yours)!
KW | Technology
kw.com
kw.com Profiles
Office Website
KWLS Syndication
Agent Websites
kw.co
listings

Technology
Agent Profiles
KW | Technology
kw.com
kw.com Profiles
Office Website
KWLS Syndication
Agent Websites

Technology
Office Sites
KW | Technology
kw.com
kw.com Profiles
Office Website
KWLS Syndication
Agent Websites

Technology
KellerWilliams Listing System
KW | Technology
kw.com
kw.com Profiles
Office Website
KWLS Syndication
Agent Websites

Technology
Agent Sites
Two Choices:
1.
2.
Customizable
Set it and forget it
KW | Technology
kw.com
kw.com Profiles
Office Website
KWLS Syndication
Agent Websites

ology:eAgentCTechn

right where you need it.
Technology
eEdge –The Power to Produce
Your myKW control panel is home base for your business and has everything you
need,

Technology
Your KW Lead Generation Network – U.S.

Technology
Your KW Lead Generation Network – Canada

Technology
Don‟t let another lead get away.
Lead response time is crucial,and with eEdge‟s lead notification and automated follow-up systems,
you ensure your response is immediate and meets consumer needs.
Real estate is a contact sport and your business IS your database.
eEdge provides a state-of-the-art,fully functioning contact management that allows you
to track and tally each of your clients and all your communications with them.
Put an end to the marketing madness.
With the eEdge contact management system,your marketing campaigns run like a well-oiled
machine. From emails postcards to listing presentations to phone scripts,eEdge offers a
customizable library of material.
Efficient.Economical. Environmentally-conscious.
myTransactions makes you practically paperless and totally mobile all the way through
closing.All the parties you choose to invite into the transaction can see the
documents and the progress of the transaction – theYOUR branded website.

Technology

kw | MARKETING
“I can honestly say that KellerWilliams is a culture where the„best of the best‟ share with everyone in our family and this
brings tremendous value to every agent and team within the company.”
CHRISTINE LEE,JACKSONVILLE,FL

Marketing
Your Local Brand Matters Most
―We stand behind our agents,not in front of them.‖
Gary Keller on the KW Brand Philosophy

48 percent buyers and 64 percent of
Marketing
Consumers Do BusinessWithYOU
It‟s your own brand that matters most because nobody does it better than you.
64 percent of buyers and 66
percent of sellers only contacted
one real estate agent before
deciding who to work with.
Only 3 percent of buyers and 4 percent
of sellers cited an agent‟s affiliation with
a particular firm as the most important
factor when choosing their agent.
sellers found their agent through a
referral or personal contact with a
friend,neighbor or relative.
Source: National Association of REALTORS® 2010 Profile of Home Buyers and Sellers

Automated Marketing
Lead Generation and Marketing toYour Sphere
At the same time,we provide models and tools that help power your efforts.Our eEdge
myMarketing solution offers you a complete suite of lead generation materials and tools.

Automated Marketing
Winning Business
We stand behind you at every listing appointment and buyer consultation with benchmarked,proven
presentations that help you stand out from the competition.

Automated Marketing
Marketing Properties and Projects
And when it‟s time to market your listings,turnkey marketing solutions save you time and money.

KW Commercial
Targeting the Commercial Market

KW Luxury Homes
Targeting Luxury Buyers and Sellers

kw | WEALTH BUILDING
THE POWER OF PASSIVE INCOME
ILAN BRACHA

Wealth Building
The Power of Passive Income
―You could listen to the rumors – or you could profit from the truth.‖
•The KellerWilliams Realty wealth building models are designed to reward associates for building the
company.
•In 2012,KellerWilliams Realty announced the company‟s first overseas franchise and expanded its
wealth building platform to include growth share,a program in which international franchisees reward
associates who help the company grow globally,much like profit share.
•These programs allow any KellerWilliams Realty associate,affiliate broker,or employee the
opportunity to participate in the business they help generate without assuming any financial risks.
•You are vested after three years,and your profit share and growth share can be passed on through
generations by willing it to a designee.
Profit share and growth share dollars may vary — this is not an earnings claim.

Wealth Building
Income BeyondYour Commissions

Wealth Building
Income BeyondYour Commissions
2011 total profit share distributed
the U.S.and Canada
in $38.3 Million
33,999
Associates with a tree
Associates receiving profit share 27,219
Numbers are as of year-end,Dec.2011

kw | CULTURE
“KW has a fundamental commitment to development and growth ….a commitment to building careers,
building business and building lives…it‟s a catalyst for transforming lives.I should know - it transformed mine."
BO MENKITI,WASHINGTON D.C.

Associate Leadership Council
Open the Books,Share the Decision Making
At KellerWilliams Realty,our books are open to our associates. On a monthly basis the
market center financials are reviewed by ourAssociate Leadership Council (ALC).
There are Budget
Accountability
Business
AccountabilityNO Secrets
Because we are all in OurALC takes an Many of our associates
business together and active role in the participate in the
we share in the profits budgeting process and office financial
of our market center, helps our leadership planning and learn
you‟ll be able to team in making principles they can
review the office decisions that affect apply to their own
financials whenever the financials of the businesses.
you like. office.

MaryTennant,President and COO
Culture inAction
GivingWhereWe Live
Inaugurated in 2009,RED Day (Renew,Energize and Donate) is Keller
Williams Realty‟s annual,company-wide, day of community service.
KellerWilliams associates are asked to“give where they live” and
dedicate a day to renewing and energizing the communities they serve.

Wellness Program
The KellerWilliams Health Providers Program
You are more than just an associate with our company,you‟re a member of our family.
Through our health provider program,we offer options for you and your family‟s health care.

KellerWilliams Realty is built by agents,for agents.
We‟re a company that‟s changing lives.
The next one could be yours…
Contact Joy Hilado Sheikh For More Information
Phone: 832.713.7070
Email: joy@thelokengroup.com

Houston Keller Williams RealtyCareers

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Houston Keller Williams RealtyCareers