http://digitaltrendsreport.com Read the Digital Trends Report 2015: the sixth annual trends report from Hotwire.

1. #hwtrends
Digital Trends Report 2015

2. #hwtrends
Choice in content
delivery is going to
be one of the most
important trends of
2015

3. #hwtrends
“2015 will see
marketers learn
how to maximise
the feature sets of
individual channels”
Unified
Digital
Experiences

4. #hwtrends
Cards are set to
become the
building blocks of
the modern web
Multiple screens,
multiple methods,
one story

5. #hwtrends
In 2015 we will
begin to see
content created
specifically to be
delivered into cars
The content car

6. #hwtrends
The best
advertising is
frictionless,
appearing at the
right time to the
right person
Making advertising
routine

7. #hwtrends
Data, not devices,
is what will have
the biggest impact
on health
Dr Data is around
the corner

8. #hwtrends
If we’re using a
free service, then
the currency we’re
paying with is our
personal data
There’s no such
thing as a (digital)
free lunch

9. #hwtrends
18-25 year olds
are most likely to
make use of ad
blocking software
Tech is so not in
darling

10. #hwtrends
Retailers are out of
step with consumers
when it comes to 3-D
printing, wearables
and facial recognition
Moving fashion
forward

11. #hwtrends
The insights,
analytics and ROI
advantages of
digital have
convinced election
co-ordinators to
spend big”
Going digital: the
road to the UK
General Election

12. #hwtrends
Any questions?
Ask @hotwirepr
www.digitaltrendsreport.com