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Measuring Inbound Marketing Results

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There are hundreds of inbound marketing metrics you can use to evaluate the effectiveness of your business’s inbound marketing plan. But how many of them can really indicate how well you are doing in terms of business outcomes (sales & revenue)?

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Measuring Inbound Marketing Results

  1. 1. Measuring Inbound Marketing Results
  2. 2. Inbound Marketing Metrics There are hundreds of inbound marketing metrics you can choose to evaluate the effectiveness of your business’s inbound marketing plan
  3. 3. Inbound Marketing Metrics  SEO rankings  Inbound links  Articles published  Reach  Leads  Etc.
  4. 4. 5 Most Useful Inbound Marketing Metrics 1. Sustainable growth in organic website traffic, leads, and opportunities
  5. 5. 5 Most Useful Inbound Marketing Metrics Organic traffic  traffic gained when people are finding your website not by paid promotion or direct brand awareness
  6. 6. 5 Most Useful Inbound Marketing Metrics Track how many leads you gain from that organic traffic, and whether those leads actually turn into sales & revenue
  7. 7. 5 Most Useful Inbound Marketing Metrics 2. Level of social engagement You need people to engage with your brand to turn your leads into actual sales for the business
  8. 8. 5 Most Useful Inbound Marketing Metrics There are ways you can track how well you are doing regarding social engagement on social media (ex: Facebook’s “People Talking About This”)
  9. 9. 5 Most Useful Inbound Marketing Metrics 3. How many leads you gained from different types of content, channels, and initiatives
  10. 10. 5 Most Useful Inbound Marketing Metrics Get some insights on what type of content is performing the best, as in driving the most traffic, or better, the most leads & sales to your website
  11. 11. 5 Most Useful Inbound Marketing Metrics 4. Percent of leads with an inbound original score The place the consumer is actually converted is very different from where they first know about your brand
  12. 12. 5 Most Useful Inbound Marketing Metrics It’s important that you know where they first become aware of your business so that you can promote your business even better to the people who are actually interest in purchasing from it
  13. 13. 5 Most Useful Inbound Marketing Metrics 5. Forecasted Conversion This one metric is more about building credibility for your inbound marketing plan
  14. 14. 5 Most Useful Inbound Marketing Metrics Build credibility by present to your fellow execs estimates & forecasts about the amount of contribution the inbound marketing plan will make to future sales & revenue
  15. 15. Want more info on inbound marketing? Click This!
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