Score google analytics

Google Analytics Vazi Okhandiar, MBA, PMP [email_address]

What is Online Marketing? Online marketing, also referred to as internet-marketing, web-marketing, Search Engine Marketing (SEM) or e-Marketing, is the marketing of products or services over the Internet. - Wikipedia

What is Web Analytics? ,[object Object]

Google Analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics Tool ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 1: Register Your Site with Google Analytics ,[object Object]

Part 1: Register Your Site with Google Analytics ,[object Object],1 3 4 2

Part 1: Register Your Site with Google Analytics ,[object Object],<script type="text/javascript"> var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www."); document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E")); </script> <script type="text/javascript"> try{ var pageTracker = _gat._getTracker("UA-xxxxxx-x"); pageTracker._trackPageview(); } catch(err) {} </script>

Understanding HTML Page ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Part 2: How does Google Analytics Work?

How does Google Analytics Work?

Note ,[object Object],[object Object],[object Object],[object Object],December 2009: 233,848,493 websites source: http://hottopicsonline.info/internet/how-many-websites-are-there

Part 3: Tracking the visitor – After Activation Status changes from to when Google Analytics starts gathering information on the website. Go to www.google.com/analytics and log in. Website Profile

Google Analytics - Dashboard Report Navigation Settings Help Help Calendar selection Export (PDF, XML, CVS, PDF) Traffic Source Visitors Trend Site Usage Information Map Overlay Content Overview Visitors Overview

All Traffic Sources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Google Analytics: Key Performance Index (KPI) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Visitors: Overview Note: 30% of Visitors visit a website for research ,[object Object],[object Object],[object Object],[object Object],[object Object]

Visitors: Map Overlay Local vs. International visitor

Keywords ,[object Object],[object Object],[object Object],[object Object]

Top Landing Page What are the Top Landing Page? What is the Bounce Rate on these pages?

Exit Pages When are visitor exiting the pages? Why are people exiting from those pages?

Overlay Use overlay to view the most & least visited pages.

Monitoring Adsense ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Setup An Alert ,[object Object],1 3 4 2 5

Customized Reporting Dashboards You can put all the information you need on a custom dashboard & you can email to others. Data Export You can export your data directly from the Google Analytics interface into Excel, CSV, PDF and tab delimited files.

Regularly Monitor your KPIs KPIs Jan Feb … Dec Visits Absolute Unique Visitors Page Views Av Page view Time on Site Bounce Rate New Visits Local visitors International Visitors

Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Score google analytics

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