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@ChiefHotMomma
#GrowSmartBiz
evolved company
=
successful company
Kathy Korman Frey
@ChiefHotMomma
Founder, Hot Mommas Project & Sisterhood U
GW School of Business, CFEE
#GrowSmartBiz 11.5.10
@ChiefHotMomma
#GrowSmartBiz
“Oh, great, we’re going to
talk about our feelings”
@ChiefHotMomma
#GrowSmartBiz
The evolved and successful
company
Is doing something…
@ChiefHotMomma
#GrowSmartBiz
….as basic as 1 + 1
They value
communication
@ChiefHotMomma
#GrowSmartBiz
TRENDS:
Social, Social Skills Revolution
@ChiefHotMomma
#GrowSmartBiz
• Social media
• Generations
• WAH – Work at Home
@ChiefHotMomma
#GrowSmartBiz
“Don’t let a casual
appearance, feeling, or vibe
inappropriately impact your
communications or…
you will look like a tool.”
How Not to Look Like A Tool in Business
Communications
Link
@ChiefHotMomma
#GrowSmartBiz
For every 10 minutes we are at
work, between five and eight
minutes are spent in some
form of communication
activity…
E.T Klemmer, Journal of
Communication
–Study Link 1
–Study Link 2
@ChiefHotMomma
#GrowSmartBiz
“Businesses that communicate
…are more successful at
engaging employees and
achieving desired business
results.”
Watson Wyatt Communication
ROI Study
–Study Link
@ChiefHotMomma
#GrowSmartBiz
Companies that promote
women are more profitable.
Why is this relevant ?
Dr. Ray Adler, “Women in the Executive
Suite Correlates to High Profits”
–Study Link
@ChiefHotMomma
#GrowSmartBiz
The female brain prizes
communication and
relationships above all other
traits.
Dr. Louann Brizendine,
The Female Brain
–Study Link
@ChiefHotMomma
#GrowSmartBiz
How to Capitalize
@ChiefHotMomma
#GrowSmartBiz
BEFORE
@ChiefHotMomma
#GrowSmartBiz
Hire women
@ChiefHotMomma
#GrowSmartBiz
The RIGHT women
@ChiefHotMomma
#GrowSmartBiz
The RIGHT people
Develop values statement,
include communication
But when, and how?....
@ChiefHotMomma
#GrowSmartBiz
Values Statement “When”
Small / solo biz
• @ Two + successful hires
Large business
• @ NOW
@ChiefHotMomma
#GrowSmartBiz
Values Statement “How”
McPath (McccPath): Team Values
Mind – A great mind. Addicted to learning new
things.
Communication - Good communication skills,
including social media.
Consistent - Has a personal “system” that works for
them.
Coachable – Open to being coached into peak
performance.
Passion - Passionate about project.
Techy - Techy.or ability to learn fast.
High Drive - Accustomed to and comfortable in
high-drive, high-expectation environments. Not
easily overwhelmed.
@ChiefHotMomma
#GrowSmartBiz
DURING
@ChiefHotMomma
#GrowSmartBiz
Mentoring
Formal mentoring program
• Coffee Fridays
• Use mentoring template
Template (see page 1)
@ChiefHotMomma
#GrowSmartBiz
Role Playing
NOT this
kind
@ChiefHotMomma
#GrowSmartBiz
• Back 20 of meeting
• Start general
• Get feedback
• Get specific
Role Playing
@ChiefHotMomma
#GrowSmartBiz
“Hey. C u ltr @ the mtg.”
This is okay for
__Boss
__Client
__Same age colleague
__Same age friend
__Direct report
Role Playing
@ChiefHotMomma
#GrowSmartBiz
“Get this on my desk. Work Saturday if
you have to.”
This is okay for
__Boss
__Client
__Same age colleague
__Same age friend
__Direct report
Role Playing
@ChiefHotMomma
#GrowSmartBiz
Evolved companies are
making more money
Evolved companies prioritize
communication
You can too…
Join the social, social skills
revolution!
Summary
@ChiefHotMomma
#GrowSmartBiz
You can too…
• BEFORE: Diversity,
specifically female
• BEFORE: Values
• DURING: Mentoring
• DURING: Role modeling
Summary
@ChiefHotMomma
#GrowSmartBiz
@ChiefHotMomma
HotMommasProject.org
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Grow smartbiz presentation

Hinweis der Redaktion

  1. I have foregone my office at the George Washington University School of Business and am here in my pink fuzzy slippers, listening to Metallica, tallying the winners of the 2010 Hot Mommas Project Case Study Competition.  What a sight. Here is the communications metaphor: Don’t let a casual appearance, feeling, or vibe inappropriately impact your communications or…as the title states…you will look like a tool.