Microsoft Chief Strategist, James Staten, presents about the HOSTING/Microsoft partnership and where we are collectively going as an industry with Unified Cloud.

1. A Unified Cloud is
Key to Business
Transformation
James Staten
Chief Strategist, Cloud+Enterprise
@Staten7

2. Pace has changed based on
digital disruption and customer
ability to switch
Technology
People
Process
Customer demands drive
business evolution
Customers are demanding smarter
products, more intelligent support,
and higher levels of personalization
Key measure of success:
Customer Satisfaction

3. Customer
satisfaction is
key to business
success.
Drives:
• Loyalty
• Revenues
• Profits

4. Source: Forrester, Q1 2015 “Winning The
Customer Experience Game” Watermark
Consulting
Satisfaction
correlates
tightly to
company
performance
80%
70%
60%
50%
40%
30%
20%
10%
0%
-10%
CXi leaders
77.7%
S&P 500
Index
51.5%
CXi laggards
-2.5%
Customer experience leaders
outperform the market (2007–2013)

5. Customer satisfaction is impacted at every
touch point
Customers
Products
Sales
Support

6. Source: Forrester Research
Customer
expectations
have
changed
What
customers
expect
What
businesses
deliver
Performance
Convenience
Personalization
Trust

7. Smarter products & services
• Deliver a mobile experience
• IoT-enable your products
More intelligent touchpoints
• Create and iterate better customer experiences
• Use data to inform faster and better business
decisions and product and experience iterations
Both require software & analytics
To deliver
greater
customer
engagement

8. SW+analytics companies
These are your new core competencies
& assets
But not what we've built in the past:
• Natively hybrid, open, flexible
• Built with CD: Starts with MVP (minimum viable product)
• Composite: Blends and builds upon cloud and on-
prem API-based services
Enterprises are becoming

9. airplane parts that send an
alert when they need to be
serviced, or wind turbines
that communicate with one
another to generate more
electricity

10. Today’s modern apps
Traditional data
center
Cloud
Image Source: http://theinspirationroom.com/daily/commercials/2011/10/iphone_4s_running.jpg

11. SW + analytics = intelligent apps
Q: What other products would customer X purchase?
Q: What is the likelihood of customer Y churning?
Q: What is the price elasticity of product Z?
Q: Do we have sufficient product availability for the holidays?

12. SW + Analytics to improve
quality of life, public safety
& health for its citizens
• Uses Windows Azure, HDInsight, SQL
Server 2012
• Scalable, near real-time BI
• Anytime, anywhere access
• Model for global collaboration

13. 1. Easily aggregate data from multiple sources
2. Run Analytics + Machine Learning for insights
3. Insight enable your Intelligent App
SW + analytics = intelligent apps

14. App Service
SQL DB
SQL Data
Warehouse
Hosting.com
SAP
Oracle
Dynamics
Data VisualizationReportingMachine Learning
Hadoop

15. SQL Data
WarehouseSQL DB
Machine Learning
Intelligent App
Hadoop

16. Rockwell Automation is partnered with one of the six oil and gas
super majors to build unmanned internet-connected gas
dispensers. Each dispenser emits real-time management metrics
allowing them to detect anomalies and predict when proactive
maintenance needs to occur.
Store sensor data every 5 minutes
 Temperature, pressure, vibration, etc.
 Tens of thousands of data points / second
Azure Blobs
Azure HDInsight
Hive, Pig,
Azure SQL DB
Power BI for O365
Mobile Notification Hub
Mobile Device
Real-time notification

17. Microsoft
Azure
Programming languages + tools
.NET, Visual Studio, TFS + Git, Java, NodeJS, PHP, Python, Ruby, C++, R
Microsoft hyperscale cloud infrastructure
Virtual Infrastructure Services:
Compute (VMs, Containers — any OS (Windows, Linux), Storage (file, block, object),
Data services (DB, DW, DR, streaming, big data), Networking (intra, extra, VPN, MPLS)
Application Services:
Web, Mobile, Gaming, Media,
Identity, Search, Integration
Intelligence Services:
Machine Learning, IoT, real time,
streaming, BI, reporting &
dashboarding
MassivePartnerEcosystem
Service Fabric

18. Azure
Public
Cloud
Any language Any dev tool

19. Core business application, hybrid by design
Unifying business applications with cloud
Extend
on-premises
apps
Rapid
innovation
Business-
ready
capabilities

20. How do I
get there?

21. Rightsource your portfolio
1 2 3

22. 1
Lowest business impact/highest value/quickest win
• App operations (storage, dev/test, DR)
• Migrate systems of engagement, elastic & transient apps
4 Leave 80 percent of existing custom apps alone,
retire/archive apps to VMs, MOVE SMALL and high
burst workloads
3 Default NEW app dev on cloud in the 80 percent
category (not highly integrated, sensitive)
2 Get out of running packaged apps – go to SaaS
Microsoft (O365, CRM, VS Online, etc.), MSPs
50%
App
operations
15%
Packaged apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?

23. 1 Lowest business impact/highest value/quickest win
App operations (storage, dev/test, DR)
4 Leave 80 percent of existing custom apps alone,
retire/archive apps to VMs, MOVE SMALL and high
burst workloads
3 Default NEW app dev to the cloud (save highly integrated,
sensitive workloads for later)
2 Get out of running packaged apps – go to SaaS/push your
ISVs, including Microsoft (O365, CRM, VS Online, etc.)
10%
New business
apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?
50%
App
operations
Cloud-ready
Apps
15%
Packaged apps

24. 1 Lowest business impact/highest value/quickest win
App operations (storage, dev/test, DR)
4 Move existing custom apps to Hosting.com
But make these apps consumable services from the cloud:
API accessible, integratable
3 Default NEW app dev on cloud in the 80 percent
category (not highly integrated, sensitive)
2 Get out of running packaged apps – go to SaaS/push your
ISVs, including Microsoft (O365, CRM, VS Online, etc.)
25%
Custom apps
10%
New business
apps
1 2 3
What do I
move first?
How do I continue to
leverage what I have?
How do I move
forward?
50%
App
operations
Cloud-ready
Apps
15%
Packaged apps

25. • Physical infrastructure (facilities; physical
compute, storage & networks)
• Abstracted services (SaaS apps, hosted
frameworks, customization & automation,
configurable security
• Physical and virtual infrastructure security
and availability
• Certifications and administrative procedures
• Standard monitoring and element
management
High satisfaction with cloud comes through
Completing The Cloud Handshake
• Hybridization of cloud and non-cloud resources
• Your use of the cloud services, app configuration
• Any technology supplements added (WAF, SSO, BCDR,
app security, WAN, etc.)
• Customization & governance (who has authority
to make changes)
• Lifecycle management (upgrades, process change,
integrations, ALM)
• Customer experience (monitoring, management, A/B testing)
• Business process monitoring, end-user performance
• Dependency mapping and tracking
• Portfolio management
Cloud Vendor Responsibility Customer ResponsibilityYou + Hosting.com – Unified Experience

26. Thank you
James Staten
Chief Strategist, Cloud+Enterprise
@Staten7; jstaten@Microsoft.com