1. Hossam Mohamed Sharaf Eldin
Curriculum Vita
23/01/2017
Dear Mr./Mrs.
I am glad to communicate with you my Curriculum Vita across 18 years of experience in
multinational pharmaceutical company in sales& marketingsector
Succeededto overcome many channelsin term of competition,buildingteams,crisisManagement
and be model for learningschool for all new hired Colleagues
Last couple of yearsI gainednewexperiences
1. Intense Knowledge of the Diabetes & CV Market
2. Managing Huge Business in CM portfolio more than 190 M Le / 30 M $ with triple
ROI and outcome in 3 years ( 2014 (11 Million USD) /2016 (30 MilionsUSD))
3. Managing and building Huge team with more than % 70 new and fresh candidates
4. Shifting mindset of my team from bigger to leader in all aspects
5. Searching for Jump start in all business channel (Buildstrong teamusing
fragmentedstrategy )
6. in product developments
7. Product Pricing,
8. Product Registration
9. Product launch
10. Managing and achieving the top-line and bottom-line targets
11. have an Entrepreneurial spirit and ability to foster winning complaint relationships
11 .Creation of short and long-term business plans for Brands that consists of Market
and business environments, products and franchise objectives (Qualitative and
Quantitative), medical programs, market access, P&L, marketing programs, supply
chain, sales structure, and calls required, Key Opinion Leaders developments.
12- Month to month review of the plans and achievements and re
Distributing resources to achieve the results
13. Solid and sustainable relation with the local management (CM, CM- 1, CM-2) in
Different countries to ensure their consciences and support for the marketing,
Medical & Sales Plans.

2. 14- Developed of clear effective business strategies that were interpreted to effective
tactics and programs that moved Products & Franchise into leading products in
their business segment
15- Creation of short and long-term business plans for Brands that consists of Market
and business environments, and franchise objectives (Qualitative and
Quantitative), medical programs, market access, P&L, marketing programs, supply
chain, sales structure, calls required,
16- Month to month review of the plans and achievements and re distributing
resources to achieve the results and to fine-tune P&L.
17- Excellent communication with corporate matrix operating platform to ensure
alignment between global strategy and local implementation to ensure maximum
support from the global level and local talents/projects exposure.
18- Solid and sustainable relation with the local management (CM, CM-1, CM-2) in
different countries to ensure their consciences and support for the marketing,
medical & Sales Plans.
19- Development and empowerment of Sales colleagues to prepare 2nd line
management, that includes knowing each individual areas of strength, and
weakness and putting their development plans along with HR & Training.
20- Marketing intelligence for the competitor’s activities and benchmark with ours.
21- Developments of local KOL & Loyalty class A physicians.
1.Cardiologists
2. Dermatologist
3. Rheumatologist
4. Nephrologists
5.Internists
6. All Business Channel ( Hospital ,Private and Contractual account Sector )
Now I upgrade my technical skills with academic skills (I’ve got MIBA in management from
ESLSCA)
I need to complete my journey in new school in marketing or Management

3. Accomplishement:-
 Enbrel Successful Launch in Egypt & Sudan with impressive market share and domination
of Market segment; Enbrel 2012 was number 1 Biological product in both RA & PSA.
 Successful achievement of Enbrel & Crestor Budget sales & PL
 Launch Enbrel in Egypt with 2 therapeutic Areas as Brand Manager
 Launch Lipitor 20 & 40 and 80 mg in Egypt As Sales Manager
 Transform Rank Crestor in Egypt CV Market from Rank 15th into rank 5th
 Successful crisis management;
 1) Crestor out Of Egypt air, we were able to double the sales and read agreed
budget sales & profitability.
 2) Crestor Out Of Kasr Ainy Hospital and Army Hospital and Both Are compensated
by build very strong Hospital Team and MORE Compensation IN pvt Sector
 With My Great Teams Both Crestor and Lipitor were beat the generic
competition
1- Delta Project Success ofDelta Project ( highly cross function [roject for boosting
perormance )
2- Creator team -Bestteam performance in all aspect
3- Build high succesors in all aspects medical and sales and Marketing
4- Hospital Team -Splite my team into PVT and Hospital with increase focus and capture
leadeship in both market
5- Enbrel Lunch - Best biological lunch in middle east region
6- Reach with crestor no 5 in CVproduct market ( Ims ) aim to close this year 3 Cv
PRODUCT
7- Crestor team one ofbest commited team in all aspects

4. Hossam Eldin Mohamed Sharaf Eldin
32 EZZ Eldin Taha
Nasr City, Giza, Egypt
Tel - 38344412 / Mobile: +/01000693292
E-Mail: HOSAM2543@Yahoo.Com
Objective
Provide the necessary Guidance, support and insights to the senior leadership team as well as
company executivesand other stakeholders in a creative innovative way that includes managing
new and current indications,
Business development opportunities and product life cycle management to achieve company
qualitative and quantitative.
Formulate creative strategies and tactics that focus on communicating state of the Art medical
knowledge to physicians and other stakeholders that will reflects on Better Quality of life for
patients with CV disorders and their families and well fare of the community.
Align company different matrix structures to better serve the strategic direction, eliminate
boundaries/redundancy and increase efficiency.
Achieve company short-term tactical objectives profitably and pacing the way to achieve
strategic long-term objectives.
.
Education
2012 Feb MIBA (ESLASCA) Management Grad A
1998 -1999 First ofmaster genetic (Faculty ofscience) Grad V.
Good
1993-1997 B.Sc. Faculty ofScience Tanta University, Egypt Grad Good
EXPERIENCE
January 2016 Projectleader (Delta Care +National Sales manager Crestor +Imdure)
 We as Crestor team win league competition across all team in all parameters ( sales and
qualitative parameters
October 2015: Project leader (Delta Care +National Sales manager)
 I develop project to flip Astrazeneca performance in on of developing region in Egypt
responsible of team from marketing and sales across different thereby areas

5. August 2013: Till Now National Sales manager Crestor Team CMU Astrazeneca. Egypt
 Project Lead for Delta Zone Project in high developing area across all Cardio metabolic
lines ( 4 lines ); communicate plans and action for promote Medical Knowledge , supply,
Ministry ofHealth release, Formulary committee, universities , Medical, finance, &
Sales. Voice ofthe product/plans to senior executive leadership team, periodically
briefing to stake holder internally and Externally
 Split team structure into Hospital and Pvt team to more focus and deep dive in all
channel
 Split team Target into Hospital and Pvt team to more focus and deep dive in all channel
and avoid masking business and missing Opportunities
 Work with my partners in Marketing and Medical to build max utilization of team
capabilities in many tasks and working group
 Start from September 2013 become No 1 in Statin Market
 End Year with Market leader over 2013
 Despite change %50 ofmy team due to promotion. we achieve 25 % Ver. over 2013 in Q1
2014
 Develop 3 newTeam Leaders
 Create NewSales strategy (Focus and Cost-Leadership)especially with contractual
Market
 Develop assertive and Commitment level
 Split line into high and low risk teams

June 2012: Till April 2013 Biologics Product manager
 Proper evaluation on the newpipeline products,their potential and its competitive
advantage vs the current medication.
 Explore the KOL insights and feedback for the value added programs, educational
programs and the newmarketing campaigns.
 Market researchassessment using the patients flowmodel to explore area to grow, needs and
potential for each business segment.
 Physical and virtual meeting with senior marketing, leadership team, medical, regulatory &
market analytics to discuss promotional campaign strategy and market research details

6. 1- September 2102 launch Enbrel for in 3 Phases
A- In Cairo for 160 KOL
B- In Dubai for 30 Dermatologist
C- In Jordon for 30 rheumatologist
2- October launch first market research for Biologics in Egypt
3- December pricing For Hemophilia BenefiX in Egypt
4- January 2013 Enbrel Egypt 2012 selected as Role Model In AFME region
5- Launch First IMS for Biologics which explore opportunities for Future growth
6- Launch first PR campaign to increase awareness for Patients
7- Have exceptional relation with KOL rheumatologists and dermatologists
8- Build programs to develop KOL
9- Open new market with Orthopedic
September2011 July 2012 senior Sales manager
 Best achiever Sales Manager in CV although I only work in 2012 8 months only
July 2011: September 2011 CV Sales Manager
a) Sales manager CV team for Giza zone build very good relations with KOL and make my team
as best model in their sectors internal and external
b) Made sales growth vertical/LY more than 20%
c) Keep my my product portfolio share as leaders in their sectors ( IMS)
December 2009:July 2011 Associate sale Manager
1. CV team for Giza zone build very good relations with KOL and make my team as one best
model in their sectors internal and external change with my team our company image in our
zone by building very good relation with all key customers
2. Achieve highest growth in private sector in my company in term of more than 20 %
( M. Share & Sales)
3. My team best growing team in term of activity and sales in most tough challenge sector
(private)
)mcardiovascular tea(ManagerDistrictDecember 2009–5020June
1 CV team for Cairo center and west zones build very good relations with KOL and make my
team as one best model in their sectors internal and external change with my team our
company image in our zone by building very good relation with all key customers

7. 2 Build very ambitious team members five of them are promoted to managerial level
3 Build very productive team four of them are stars in our company sales ranking
4 Succeeded in new utilizing for our company resources to give our company competitive
edge with key customers ( emotional intelligence )
Preferred Qualifications Match
Vast experience in the biotechnology, pharmaceutical industry, or other healthcare related field
 17 Years in the Pharmaceutical industry in 2 Global Leaders (Pfizer Company & Astrazeneca
Pharmaceuticals) in different senior managerial position (Sales & Marketing
 With Sales and Marketing Roles, Direct managing for Business with range of 30 M $ and people
management. Up to 80 FF
 Intense Knowledge of the CVs Market, KOL, Operating Environments, and Patients Flowed.
Marketing, brand management, and/or product launch experience with associated project management
skills
 Launched many successful brands
Experience in leading cross-functional teams
 Experience in leading multifunction teams in matrix platform with exceptional results in different
business modelsoperations
 Global, Regional & Local Marketing knowledge with basic to strong understanding of other functions
 Formulation of different strategic reports to address the global Pharma outlook and its link to country
development, Health expenditure.
 Realizing and Forecasting for the Future growth of Therapeutic classes and its link to Global Disease
burden specially Mood Disorder.
Strong project management skills
Managed several national reflected positively in meeting deadlines, objectives and satisfaction from both
internal & external stakeholders;
Strong written and verbal communications skills
 Regular emailsF2FWebEx to colleagues/managers to address performance, events, Key aspiration,
GAP analysis, monthly performance & special events.
 Excellent F2F meeting presentation to different company senior levels including senior vice president,
CEO, Regional president, Sales force with talent in handling objections
 Media spokesman & KOL/Faculty

8. Strong interpersonal skills, negotiation skills, active listening, and relationship management skills
 Excellent interpersonal skills that demonstrated consistently in 360-feedback evaluation process.
 Excellent ability to play as team player and to be loved and respected from colleagues and superiors.
 Excellent negotiation skills when interact with Field force, Budget meeting, M&D meetings,
governmental, formulary committees.
 Act as “Big Brother” and mentor to different levels of juniors and seniors managers.
 Excellent coach for on the job training to Product managers, National Sales managers
 People whom I have direct report were assigned to more senior responsibility because of the
development level that was demonstrated effectively.
Awareness and ability to navigate and conform to Commercialization and Corporate Governance processes
 Always ready to handle concerns and inquiries about performance and finding better tactics and
means to close GAPs.
 Regular Business reviewmeetings with business heads and commercial leadsto address GAPs and how
to be more efficient.
 Positive attitude towards last minute –close to year- stretching the Forecast and finding creative
solution towards.
 Always ready with plans and action to accommodate reduction in Expenses.

9. Skills, Training
- Language Skills:
-
- Fluent command of both written and spokenEnglish.
-
- Computer Skills:
- - Windows, XP, Office and Internet.
- - Advanced PowerPoint course (Microsoft)
- Advanced Presentationskills at
-
- Skills
- High influence skills
- Analytical skills & good sense of judgment
- High sense of creativity
- Mobility and ability to relocate across the region.(Hard Work)
- Effective interpersonal and team building skills
- Leadership skills
- Have good Analytical skills & good sense of judgment
- Have High sense of creativity ( create many tool for facilitate our job)
- Records in building teams
-
INTERESTS
Reading, Internet, Sports and Traveling.
PERSONAL INFORMATION
 Date of Birth : 23/9/1975.(Tanta )
 Military status : Exempted.
 Marital status : Married
 Driving license : valid.
 Nationality : Egyptian.
References will be furnished upon request.