The document discusses trends in the education gaming market based on an Ambient Insight market research report from 2011. It notes that while mobile platforms are growing, PCs and consoles are still seeing steady growth. Simulation-based learning revenues will be seven times higher than game-based learning by 2015. Companies are using game engines like Unity3D to create educational games for platforms like Flash and HTML5. There is an opportunity for more mobile educational games. Location-based learning and augmented reality are emerging trends.

1. Estimation of Serious Play
Edu-games or Edutainment games
“All roads lead to mobile,” but the PC isn’t going
anywhere (soon) – “modest, but steady growth”.*
“All roads lead to HTML5,” but Flash isn’t going
anywhere (soon).*
“Tablets are the new gaming device,” but handheld gaming
devices and the consoles aren’t going anywhere (soon).*
* Bas e d on Am b ie nt Ins igh t 201 1 m arke t re s e arch re p ort

2. Simulation vs Game based learning
The US Simulation-based Learning market reached $990.2
million in 2010. The growth rate is 20.2% and revenues
will reach $2.48 billion by 2015.*The US Game-based Learning
market reached $231.6 million in 2010. The growth rate is
12.3% and revenues will reach $413.2 million by 2015.*
The revenues for Simulation-based Learning will be seven
times higher than Game-based Learning by 2015*
* Bas e d on Am b ie nt Ins igh t 201 1 m arke t re s e arch re p ort

3. Trends & Opportunities
Companies are using Flash and mainstream gaming
engines like Unity3D to create edugames.*
Several “Rapid Learning” tools include game modules
based on classic games (Jeopardy, Concentration, etc.)
and they output to both Flash and HTML5.*
Opportunity: In the last 18 months dozens of new Mobile
Learning tools have come on the market and only one is
game-based: University of Wisconsin’s ARIS game
engine.*
Location-based Learning and Mobile Augmented Reality
newest trends in mobile edugames.*
* Bas e d on Am b ie nt Ins igh t 201 1 m arke t re s e arch re p ort

4. 1. Do you think that videogames can be a useful tool for education
purposes?
Useful 38.90%
Very Useful
Useful
Not Useful
Completely Unuseful
Very Useful 61.10%

5. 2. Would you be interested to learn along with others while you
are playing?
Yes
No
I don´t know
100.00%

6. 3. How long would you spend every day playing this kind of
games?
6.70%
Less than 1 hour
26.70% 2 hours
3 hours
4 hours
5 hours
More than 5 hours
66.70%

7. 4. Would you like to play such type of edutainment game with
your children or with any other kids?
18.80%
Yes
No
I do not play with kids
81.30%

8. 5. What would be your preferred platform to play?
31.30%
43.80%
PC
Laptop
25.00% Tablet
Mobile Phone
Game Console
31.30%
50.00%

9. 6. What specific subject or subjects would you be mostly
interested to learn through an edutainment video game?

10. 7. Would you be willing to pay for an official certificate of your
learning achievements through the edutainment video game?
25.00%
Yes
No
Not sure
56.30%
18.80%

11. 8. Do you think that such a certificate could help you in your
career? Why or why not?
Could have some (limited) significance, as an alternative way of developing academical skills
If it were specific to the degrees I already have and could get some
major support and recognition so it will count as an accredited I think this portal would be most useful for learning of children. I am
certificate. not sure if adults would benefit so much from this medium, but I
would be definitely happy to be proved wrong!
No
If that's professional, it could help.
Don't know
Ye
s I don't
know.
Not sure
yes, if it is approved by organizations It'd depend on who is the authority that is issuing the
certificate and whether it'd be recognised internationally
Ye too.
s
Haven't thought much about it. probably
Only if those certificates reach the necessary awareness No
Yes, if it applies to my work
field.

12. 9. Where do you learn about new apps or edutainment videogames?