Given the recent explosion in online binary options trading, costs-per-acquisition is becoming dizzyingly high. Content marketing is the best long-term strategy for generating consistent organic traffic over the long term. Learn how the top binary options brokers are reaching page 1 on Google using this strategy.

1. Inbound Marketing
for Binary Options
Tradologic Binary Seminar
October 21, 2013

2. 3 keys to success

3. 1. Platform

4. 2. Traffic

5. 3. Conversions

6. This is our focus today

7. Let’s start with
some research...

8. It’s a nice time to be in this business
“binary options”

9. Where is the search demand?

10. The value of search demand

11. It’s already hyper-competitive

12. How did these guys get there?

13. And how are they getting
all this free traffic?

14. SEO has changed
Duplicate &
low quality
content
Manipulative
link-building
Earned
endorsement
to quality
content
2012
2013
Process
Outcome

15. SEO
Content
Social
media

16. Content
Marketing
SEO
Content
Social
media

17. Content marketing strategy
Editorial
endorsements
Branded
Editorial
content
Money page

18. Rent vs Buy

19. The critical mass threshold
10+
50+
200+
500+

20. Agile content campaigns
Plan
Prove
Promote
Produce
Publish

21. Planning

22. Use Google suggest to discover
the keyword longtail

23. Use Ubersuggest to discover
the long-longtail

24. Define customer personas
What are his goals?
What are his problems?
What keeps him up at night?

25. Production

26. Key elements of great content
Call to action
Impeccably
written
Prominent
share buttons
Unique
Stunning image(s)
Keyword
optimized
Clickable headline
Resourceful
external links
Authoritative,
well researched
Strategic
internal links

27. Promotion

28. Customized social media mix

29. Core activities
D
@
Follow
Grow
audience
Share
Gain
influence
#
RT
Converse
Build
relationships

30. Outreach target lists
RTs
Influencers
+1s
#
Focus on
relationship
building
Amplifiers
Focus on strategic
posts to groups
Audience
Google+
communities
Twitter
hashtags
Facebook
groups
LinkedIn
groups

32. Let’s reverse engineer
their success

33. Link profiles

37. Content!

46. Content marketing strategy
Editorial
endorsements
Branded
Editorial
content
Money page

47. One more note about this...

48. Trust problem on page 1

49. Build trust

50. Contacts
Thanks for
making it
this far!
Paris Childress
Twitter: @hop_online
LinkedIn: bg.linkedin.com/in/parischildress/
Skype: pchil9
Email: paris@hop-online.com