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DABOM!
Injamam-ul Alam
Ishmam Ahmed Chowdhury
Lamisa Faika Shahriar
Rehanul Islam
MEET THE TEAM
8 CRORE TK PROFIT GENEARTING
REACH 4 TIMES MORE PEOPLE
BEING A HOUSEHOLD NAME
HOW DID WE GET HERE?
CURRENT SCENARIO
BIG IDEA
IMPLEMENTATION
FEASIBILITY
MONITORING
EVALUATION
CURRENT SCENARIO
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
WHO ARE WE
ENTER A WORLD OF CONVENIENCE
WHO ARE WE
STARTED 2013 BY FOODIES; 33 CORE MEMBER TEAM
FIRST ONLINE FOOD DELIVERY
CUSTOMER CENTRIC APPROACH
200+ PARTNER FOOD OUTLETS
12.8% AVERAGE COMISSION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
INDUSTRY ANALYSIS
2013, 100%
2014, 350%
2015, 500%
90%
70%
45%
0%
100%
200%
300%
400%
500%
600%
2013 2014 2015
MARKET GROWTH
MARKET SIZE MARKET SHARE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
SWOT ANALYSIS
S
O
W
T
FOUNDERS ARE FOODIES
CUSTOMER ORIENTED
DELIVERY TEAM
NATURE OF CUSTOMERS
NEW RESTAURANT MODELS
RISING TREND OF ONLINE USE
LIMITATION OF RESOURCES
CULTURAL BARRIER
POOR QUALITY APP
LOW CONSUMER AWARENESS
COMPETITION
RESTAURANT SELF DELIVERY
BAD ASSOCIATION WITH JUNK
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
VS FOODPANDA
WEBSITE TRAFFIC SEARCH INTEREST RELATED SEARCH
OUR: 2,142
PANDA: 1,112
FOODPANDA IS SEARCHED
OVER 2 TIMES MORE THAN
HUNGRYNAKI
OUR: FOODPANDA
PANDA: .COM/.BD
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
QUESTIONS
WHY WOULD PEOPLE USE THIS SERVICE?
WHAT ELSE IS OUT THERE?
WHY NOT?
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
COMPETITORS
ALL THE WAYS TO GET FOOD
RESTAURANTDELIVERY SERVICE CATERING
HOME FOOD LOCAL ECOSYSTEM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
DISSONANCE
WHAT DID WE START OUT AS?
WHAT ARE WE ACTUALLY DOING NOW?
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
“ If you don’t look back and learn from the past,
how can you prepare for the future?”
- JOSHUA BECKER
FOODIES
BIG IDEA
THE BRAND
YOUR FOODIE FRIEND
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
‘’That one friend who we will always call
for anything food’’
THE MESSAGE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
CONVERSATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Bondhu, what was that good burger
place in Dhanmondi?
What goes best with Hajir Biriyani?
Could you bring that mezbani mangsho
while you are on you way from
Chittagong?
CONVERSATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
CONVERSATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
KNOW THE GEMSDELIVER FROM ANYWHERE
THE RIGHT MIX
TARGET GROUP
Geographic
Area Dhaka Comilla Syhlet Chittagong
Demographic
Age
Infants
0-15
Young Adults
16-23
Adults
24-40
Aged
41 above
Education
Primary
School
High School College University Graduates
Income
Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
SEGMENTATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Geographic
Area Dhaka Comilla Syhlet Chittagong
Demographic
Age
Infants
0-15
Young Adults
16-23
Adults
24-40
Aged
41 above
Education
Primary
School
High School College University Graduates
Income
Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
TG ANALYSIS
16 – 23 YEAR OLD
MUNCHERS
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
LOCALITY
PART TIME JOB, TUITION, POCKET MONEY
DHAKA & CHITTAGONG
FOOD IS SOMETHING WE HANG AROUND WITH
DURING MATCHES, GAME NIGHTS, SURPRISE FRIENDS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TG ANALYSIS
24 – 40 YEAR OLD
BUSY BEES
AGE
INCOME SOURCE
RESIDENCE
MARITAL STATUS
INSIGHT
ENTRY LEVEL JOB, MID LEVEL JOB; 30K – 100K
DHAKA, SYHLET & CHITTAGONG
RESTAURANT FOOD IS A STAPLE FOOD AND SAVIOUR OF
LAST RESORT
BACHELOR; WORKING COUPLE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TG ANALYSIS
41– 50 YEAR OLD
OUT OF THE BLUE
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
MID LEVEL JOB, HIGH LEVEL JOB; 100K – 200K
DHAKA & CHITTAGONG
FOOD IS A CELEBRATION; BULK ORDERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TG ANALYSIS
30 – 50 YEAR OLD
RESTAURANTS &
FOOD PLACE
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
RESTAURANT SALES
DHAKA; SYHLET; CHITTAGONG; DELICACY PLACE
INDEPENDENT BUSINESS PEOPLE; LOVE TO BE APPRECIATED;
DRIVEN BY SALES
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TG ANALYSIS
FIRST 3 TG
INSIGHT
A CRAVING FOR OUT OF REACH FOOD THAT IS
NEVER SATISFIED;
CONSTRAINED DEMAND
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
IMPLEMENTATION
PLAN
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
OPERATIONAL IMPROVEMENTS
PRESENTABILITY OF DELIVERY GUY
IMPROVING WEBSITE AND APP UI
GPS TRACKING
BRANDED BIKES
RESTAURANT CUTOUTS
PHYSICAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
DELIVERY GUY
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
WEBSITE OLD
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
WEBSITE NEW
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
APP UI CHANGE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
APP UI CHANGE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
GPS TRACKING
2/5 CROSSED!
PASSING CHAIRMAN BARI
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
OPERATIONAL IMPROVEMENTS
PRESERVATION METHODS
MULTI RESTAURANT ORDERS
INTERCITY DELICACIES NETWORK BUILDING
PROCESS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
MULTI RESTAURANTS
Beauty’s sherbet goes
amazing with this biriyani!
Do you want to add it?
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
DELICACY SYSTEM
INTERCITY DELICACIES NETWORK BUILDING
WE LIST THE ITEMS
(NATORER KACHA GOLLA, BOGRA DOI)
WE TAKE THE TEAM VISIT THE LOCATION
TALK TO THE OWNERSPRESERVATION PROCESSCHALK OUT THE DELIVERY SYSTEMS
(SA PARIBAHAN, SUNDARBAN)
TEST THE SYSTEM QUALITY ASSURANCE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
MARKETING
BRAND BUILDING BOOSTING SALES
NEW CUSTOMERS &
VISIBILITY
BRAND BUILDING
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
The Door Campaign
Open the possibility of satisfying cravings of the
city places that you couldn’t before
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3REACH
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TARGET
MEDIUM
MUNCHERS; BUSYBEES; OUT OF THE BLUE
PHYSICAL; FACEBOOK; WEBSITE; YOUTUBE
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
The Food Safari
To showcase the local delicacies in its originality
also showing the packaging prowess
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSYBEES; OUT OF THE BLUE; RESTAURANT
FACEBOOK; WEBSITE; YOUTUBE
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Treating the restaurants
Acknowledging that the restaurant providers
are not just a supplier but rather one of our
revenue providing customer.
ROUTE 3ANALYTICS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEANS
RESTAURANTS
ANALYTICS
WEBSITE ACCOUNT
APPRECIATION NOTES TO OWNER & EMPLOYEES
BOOSTING SALES
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
University Guerilla
Providing food when the students are too
stumped with studies to think of even eating
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS
PHYSICAL; FACEBOOK
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Stuck in Traffic
Letting the people know they can
utilize the time stuck in traffic by
ordering food
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Order while in traffic
Enjoy your food at home
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Ramadan Campaign
Providing iftar combo packs.
Iftar from favorite places ( Puran Dhaka )
Activation campaign just before Maghrib
ROUTE 3
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
AUDIOVISUAL
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Corporate Partnership
Give discounts to all members of corporate
houses and building them a lunch ecosystem
ROUTE 3
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
AUDIOVISUAL
Hungrynaki
1. Beef Tehari
2. Rice and Chicken Curry
3. Salad and Sandwich
1
Order Confirmed
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL; WEBSITE; APP
NEW CUSTOMERS
& VISIBLITY
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Hungry Angry
Ask the consumers to post pictures of the food they
are most craving and the face they have when
they can’t get it
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS; BUSYBEES;
FACEBOOK
ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Keeping it Fresh
Showcase how committed we are to our
promise of quality assurance
ROUTE 3AUDIOVISUAL
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS; BUSYBEES; OUT OF THE BLUE
FACEBOOK; WEBSITE
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
OVERVIEW
BRAND BUILDING BOOSTING SALES
NEW CUSTOMERS &
VISIBILITY
DOOR CAMPAIGN
FOOD SAFARI
UNIVERSITY
STUCK IN TRAFFIC
HUNGRY ANGRY
CORPORATE KEEPING IT FRESH
IFTAR CAMPAIGN
ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TIMELINE
1 2 3 4 5 6 7 8
Door Campaign
Food Safari
Exam Munchies
Hungry Angry
Iftaar Campaign
Keeping it fresh
Corporate Partnership
Traffic Jam Campaign
Youtube Mentions
Year 1 Year 2
Description
THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FEASIBILTY
Loan Amount 31,050,000
Tenor 5 years
Interest Rate 11%
NPV 55,544,136
Discount Rate 12%
Tax rate 0%
THE NUMBERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Descriptions Unit Cost (BDT) Total
Branded Auto Bikes
70 55,000 3,850,000
Computers & Laptops
30 50,000 1,500,000
Beeper for the Restaurants
350 5,000 1,750,000
Furniture, Fixture & Office
Equipments 1 500,000 500,000
Intra City Network Building
350 6,000 2,100,000
Nationwide Network Building
for specialties 50 35,000 1,750,000
Working Capital
1 19,400,000 19,400,000
Other Expenses
1 200,000 200,000
IDCP
1 3,415,500 3,415,500
Total
34,465,500
THE NUMBERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Year 1 Year 2 Year 3 Year 4 Year 5
Gross Profit
Margin
39.67% 46.68% 57.42% 70.38% 82.06%
Operating Profit
Margin
-50.21% -26.31% -0.57% 30.23% 57.85%
Net Profit Margin
(Before Tax)
-47.59% -45.04% -14.50% 21.22% 52.81%
Net Profit Margin
(After Tax)
-47.59% -45.04% -14.50% 21.22% 52.81%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
Description 1st Year 2nd Year 3rd Year 4th Year 5th Year
No. of General
Orders 108,000 124,200 164,255 249,811
436,920
Delivery revenue
per order 85 85 85 85
85
Commission
Revenue per order 256 256 256 256
256
Total
36,828,000 42,352,200 56,010,785 85,185,402
148,989,800
Average Order Size
2000 Tk Growth Rate 15%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
Description 1st Year 2nd Year 3rd Year 4th Year 5th Year
No. of Special
Orders 3,600 7,920 9,583 12,755
18,674.95
Delivery Revenue
per Order 120 120 120 120
120
Comission Revenue
per Order 384 384 384 384
384
Total
36,828,000 42,352,200 56,010,785 85,185,402
148,989,800
Average Order Size
3000 Tk
Growth Rate
10%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
MONITORING
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
ESTIMATED DELIVERY
TIME
GPS TRACKING OURS IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
FOOD SPILLED/
COLD FOOD
DELIVERY
HANDOVER
OURS
NEXT 3 DELIVERIES FREE,
CHECKING BACKEND
FOR FAULTS AND
APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
INCORRECT/
INCOMPLETE ORDER
DELIVERY
HANDOVER
OURS &
FOOD PLACE
NO CHARGE FOR
DELIVERY AND A FREE
MEAL AT ANOTHER
TIME; RECTIFCATION BY
RESTAURANT
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
FOOD SATISFACTION PHONE,
APP
FOOD PLACES IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
SERVICE
SATISFACTION
PHONE,
APP
OURS IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
DELIVERY MAN
EMITTING THE BRAND
RANDOM
CHECK
OURS IF VIOLATING GOOD
CONDUCT, REPRIMAND
AND EVEN TERMINATE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
EVALUATION
EVALUATION
ANALYZE
REVENUE GROWTH
GROWTH FROM THE 3 MEDIUMS
GROWTH BY LOCATION
PROFILE OF NEW CUSTOMERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
EVALUATION
RESEARCH
CURRENT AWARENESS LEVEL
CONSUMER PERCEPTION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
EVALUATION
CHECK
DURING CAMPAIGN SCENARIO
PRE CAMPAIGN SCENARIO
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
EVALUATION
TRACK
CHANGES IN ORDER VOLUME
CHANGE IN AVERAGE ORDER SIZE
CUSTOMER BASE
VIEWS AND RESPONSIVENESS OF DIGITAL MEDIA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
SUM IT UP
THINGS ONLY WE CAN DO
IN THE CITY
DELICACIES FROM OVER THE COUNTRY
FINDING OUT THE DELICACIES
RELENTESS SEARCH FOR NEW FOOD PLACES
MULTI RESTAURANT ORDERS
FOOD MATCHES
ORDER FROM ANYWHERE
WE KNOW THE GEMS
THE RIGHT MIX
MANAGED TO ESTABLISH OURSELVES AS THE FOODIE FRIEND
WE HAVE A TRULY DIFFERNTIATED PRODUCT
WE HAVE MADE HUNGRYNAKI A SUSTAINABLE, PROFITABLE VENTURE
“ If you’re not having fun, then it isn’t worth doing ”
- TOMMY BOLIN
ADDITIONAL
SLIDES
BUSINESS DEVELOPMENTDELIVERY
ORGANOGRAM
FINANCE EXECUTIVE
IT
150 PEOPLE
10 PEOPLE
UPDATING WEBSITE REALTION SIGNING UP
FOOD PLACE
2 PEOPLE
SIGNING UP
CORPORATE
CLIENTS
2 PEOPLE
MARKETING
1 DISTANT
1 PHYSICALCUSTOMER SUPPORT
12 PEOPLE
8 PEOPLE TO CALL & TAKE ORDER
FOOD PLACES Delicacies inside Dhaka
Beauty Sherbet
Royal Kalabhuna
Hai Biryani
Mustakim Chap
Razzak Glassi
Ifter items – Puran Dhaka
Bismillah Kebab
Jhunu Murag Polao
Nanna Biryani
Ghoroa Hotel Motijheel
Mamun Hotel
Calcutta Kacchi Ghar
Nirob Bhotta Platter
Special Kacchi Of Camel Meat- Aftab Hotel
Shamsher Bhuna KhichuriMohan Chand
Sweetmeats
Ananda Bakery
Delicacies outside Dhaka
Comilla Matrihbandar
Muktagacha Monda
Nakshi Pitha
Bogra Doi
Bogra Kheersha
Tangail Porabari Chomchom
Brahmanbaria Chanamukhi
Natore’s Kacchagolla
FOOD TYPES
HOT ROOM TEMPERATURE COLD
DRY LIQUID DRY LIQUID DRY LIQUID
DELIVERY PACKAGE
CHOOSING COLOR
The color orange stimulates the brain, which
increases mental activity and often stirs up a
sensation of hunger. Many healthy foods are orange;
butternut squash, carrots, oranges, and pumpkins just
to name a few. Orange is a color that makes people
feel welcome and when someone is comfortable,
eating sounds like a great idea.
The color red raises a person’s blood pressure, heart
rate, and causes hunger to be more prevalent. This is
why many restaurants choose to have red table
cloths on tables or red accents on the walls. Red is
an excellent color to paint the main room of an
establishment where food is sold.
ORANGE RED
KEY PROBLEMS
FOOD DELIVERY IS A MEASURE OF LAST RESORT
1
2
TRAFFIC CAUSES FOOD DELIVERY TO BE VERY
SLOW
3
COOKING MAID AT HOME
WITH OUT EXTENDED REACH, WE WILL BECOME
YOUR ONLY RESORT
WE WILL GIVE YOU FOOD THAT YOU CAN’T BRING
IN YOURSELF DUE TO TRAFFIC
WE WILL TRY TO PROMOTE THAT IT IS SOMETIMES
OKAY TO ORDER FOOD FROM OUTSIDE

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Team Dabom! | HungryNaki.com

  • 2. Injamam-ul Alam Ishmam Ahmed Chowdhury Lamisa Faika Shahriar Rehanul Islam MEET THE TEAM
  • 3. 8 CRORE TK PROFIT GENEARTING REACH 4 TIMES MORE PEOPLE BEING A HOUSEHOLD NAME
  • 4. HOW DID WE GET HERE?
  • 7. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WHO ARE WE ENTER A WORLD OF CONVENIENCE
  • 8. WHO ARE WE STARTED 2013 BY FOODIES; 33 CORE MEMBER TEAM FIRST ONLINE FOOD DELIVERY CUSTOMER CENTRIC APPROACH 200+ PARTNER FOOD OUTLETS 12.8% AVERAGE COMISSION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 9. INDUSTRY ANALYSIS 2013, 100% 2014, 350% 2015, 500% 90% 70% 45% 0% 100% 200% 300% 400% 500% 600% 2013 2014 2015 MARKET GROWTH MARKET SIZE MARKET SHARE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 10. SWOT ANALYSIS S O W T FOUNDERS ARE FOODIES CUSTOMER ORIENTED DELIVERY TEAM NATURE OF CUSTOMERS NEW RESTAURANT MODELS RISING TREND OF ONLINE USE LIMITATION OF RESOURCES CULTURAL BARRIER POOR QUALITY APP LOW CONSUMER AWARENESS COMPETITION RESTAURANT SELF DELIVERY BAD ASSOCIATION WITH JUNK CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 11. VS FOODPANDA WEBSITE TRAFFIC SEARCH INTEREST RELATED SEARCH OUR: 2,142 PANDA: 1,112 FOODPANDA IS SEARCHED OVER 2 TIMES MORE THAN HUNGRYNAKI OUR: FOODPANDA PANDA: .COM/.BD CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 12. QUESTIONS WHY WOULD PEOPLE USE THIS SERVICE? WHAT ELSE IS OUT THERE? WHY NOT? CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 13. COMPETITORS ALL THE WAYS TO GET FOOD RESTAURANTDELIVERY SERVICE CATERING HOME FOOD LOCAL ECOSYSTEM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 14. DISSONANCE WHAT DID WE START OUT AS? WHAT ARE WE ACTUALLY DOING NOW? CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 15. “ If you don’t look back and learn from the past, how can you prepare for the future?” - JOSHUA BECKER
  • 18. THE BRAND YOUR FOODIE FRIEND CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 19. ‘’That one friend who we will always call for anything food’’ THE MESSAGE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 20. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Bondhu, what was that good burger place in Dhanmondi? What goes best with Hajir Biriyani? Could you bring that mezbani mangsho while you are on you way from Chittagong?
  • 21. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 22. CONVERSATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION KNOW THE GEMSDELIVER FROM ANYWHERE THE RIGHT MIX
  • 23. TARGET GROUP Geographic Area Dhaka Comilla Syhlet Chittagong Demographic Age Infants 0-15 Young Adults 16-23 Adults 24-40 Aged 41 above Education Primary School High School College University Graduates Income Bracket 5k – 15k 16k – 25k 26k – 50k 50k+ CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 24. SEGMENTATION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Geographic Area Dhaka Comilla Syhlet Chittagong Demographic Age Infants 0-15 Young Adults 16-23 Adults 24-40 Aged 41 above Education Primary School High School College University Graduates Income Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
  • 25. TG ANALYSIS 16 – 23 YEAR OLD MUNCHERS AGE INCOME SOURCE RESIDENCE INSIGHT LOCALITY PART TIME JOB, TUITION, POCKET MONEY DHAKA & CHITTAGONG FOOD IS SOMETHING WE HANG AROUND WITH DURING MATCHES, GAME NIGHTS, SURPRISE FRIENDS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 26. TG ANALYSIS 24 – 40 YEAR OLD BUSY BEES AGE INCOME SOURCE RESIDENCE MARITAL STATUS INSIGHT ENTRY LEVEL JOB, MID LEVEL JOB; 30K – 100K DHAKA, SYHLET & CHITTAGONG RESTAURANT FOOD IS A STAPLE FOOD AND SAVIOUR OF LAST RESORT BACHELOR; WORKING COUPLE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 27. TG ANALYSIS 41– 50 YEAR OLD OUT OF THE BLUE AGE INCOME SOURCE RESIDENCE INSIGHT MID LEVEL JOB, HIGH LEVEL JOB; 100K – 200K DHAKA & CHITTAGONG FOOD IS A CELEBRATION; BULK ORDERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 28. TG ANALYSIS 30 – 50 YEAR OLD RESTAURANTS & FOOD PLACE AGE INCOME SOURCE RESIDENCE INSIGHT RESTAURANT SALES DHAKA; SYHLET; CHITTAGONG; DELICACY PLACE INDEPENDENT BUSINESS PEOPLE; LOVE TO BE APPRECIATED; DRIVEN BY SALES CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 29. TG ANALYSIS FIRST 3 TG INSIGHT A CRAVING FOR OUT OF REACH FOOD THAT IS NEVER SATISFIED; CONSTRAINED DEMAND CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 30. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 32. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN OPERATIONAL IMPROVEMENTS PRESENTABILITY OF DELIVERY GUY IMPROVING WEBSITE AND APP UI GPS TRACKING BRANDED BIKES RESTAURANT CUTOUTS PHYSICAL
  • 33. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION DELIVERY GUY
  • 34. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WEBSITE OLD
  • 35. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION WEBSITE NEW
  • 36. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION APP UI CHANGE
  • 37. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION APP UI CHANGE
  • 38. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION GPS TRACKING 2/5 CROSSED! PASSING CHAIRMAN BARI
  • 39. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN OPERATIONAL IMPROVEMENTS PRESERVATION METHODS MULTI RESTAURANT ORDERS INTERCITY DELICACIES NETWORK BUILDING PROCESS
  • 40. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION MULTI RESTAURANTS Beauty’s sherbet goes amazing with this biriyani! Do you want to add it?
  • 41. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION DELICACY SYSTEM INTERCITY DELICACIES NETWORK BUILDING WE LIST THE ITEMS (NATORER KACHA GOLLA, BOGRA DOI) WE TAKE THE TEAM VISIT THE LOCATION TALK TO THE OWNERSPRESERVATION PROCESSCHALK OUT THE DELIVERY SYSTEMS (SA PARIBAHAN, SUNDARBAN) TEST THE SYSTEM QUALITY ASSURANCE
  • 42. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE BREAKDOWN MARKETING BRAND BUILDING BOOSTING SALES NEW CUSTOMERS & VISIBILITY
  • 44. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION The Door Campaign Open the possibility of satisfying cravings of the city places that you couldn’t before
  • 45. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 46. ROUTE 3REACH CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION TARGET MEDIUM MUNCHERS; BUSYBEES; OUT OF THE BLUE PHYSICAL; FACEBOOK; WEBSITE; YOUTUBE
  • 47. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION The Food Safari To showcase the local delicacies in its originality also showing the packaging prowess
  • 48. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 49. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSYBEES; OUT OF THE BLUE; RESTAURANT FACEBOOK; WEBSITE; YOUTUBE
  • 50. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Treating the restaurants Acknowledging that the restaurant providers are not just a supplier but rather one of our revenue providing customer.
  • 51. ROUTE 3ANALYTICS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 52. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEANS RESTAURANTS ANALYTICS WEBSITE ACCOUNT APPRECIATION NOTES TO OWNER & EMPLOYEES
  • 54. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION University Guerilla Providing food when the students are too stumped with studies to think of even eating
  • 55. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 56. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS PHYSICAL; FACEBOOK
  • 57. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Stuck in Traffic Letting the people know they can utilize the time stuck in traffic by ordering food
  • 58. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Order while in traffic Enjoy your food at home
  • 59. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL
  • 60. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Ramadan Campaign Providing iftar combo packs. Iftar from favorite places ( Puran Dhaka ) Activation campaign just before Maghrib
  • 61. ROUTE 3 CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION AUDIOVISUAL
  • 62. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL
  • 63. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Corporate Partnership Give discounts to all members of corporate houses and building them a lunch ecosystem
  • 64. ROUTE 3 CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION AUDIOVISUAL Hungrynaki 1. Beef Tehari 2. Rice and Chicken Curry 3. Salad and Sandwich 1 Order Confirmed
  • 65. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM BUSY BEES; OUT OF THE BLUE PHYSICAL; WEBSITE; APP
  • 67. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Hungry Angry Ask the consumers to post pictures of the food they are most craving and the face they have when they can’t get it
  • 68. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 69. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS; BUSYBEES; FACEBOOK
  • 70. ROUTE 3IDEA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION Keeping it Fresh Showcase how committed we are to our promise of quality assurance
  • 71. ROUTE 3AUDIOVISUAL CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 72. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION REACH TARGET MEDIUM MUNCHERS; BUSYBEES; OUT OF THE BLUE FACEBOOK; WEBSITE
  • 73. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION OVERVIEW BRAND BUILDING BOOSTING SALES NEW CUSTOMERS & VISIBILITY DOOR CAMPAIGN FOOD SAFARI UNIVERSITY STUCK IN TRAFFIC HUNGRY ANGRY CORPORATE KEEPING IT FRESH IFTAR CAMPAIGN
  • 74. ROUTE 3TARGET & MEDIUM CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION TIMELINE 1 2 3 4 5 6 7 8 Door Campaign Food Safari Exam Munchies Hungry Angry Iftaar Campaign Keeping it fresh Corporate Partnership Traffic Jam Campaign Youtube Mentions Year 1 Year 2 Description
  • 75. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 77. Loan Amount 31,050,000 Tenor 5 years Interest Rate 11% NPV 55,544,136 Discount Rate 12% Tax rate 0% THE NUMBERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 78. Descriptions Unit Cost (BDT) Total Branded Auto Bikes 70 55,000 3,850,000 Computers & Laptops 30 50,000 1,500,000 Beeper for the Restaurants 350 5,000 1,750,000 Furniture, Fixture & Office Equipments 1 500,000 500,000 Intra City Network Building 350 6,000 2,100,000 Nationwide Network Building for specialties 50 35,000 1,750,000 Working Capital 1 19,400,000 19,400,000 Other Expenses 1 200,000 200,000 IDCP 1 3,415,500 3,415,500 Total 34,465,500 THE NUMBERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 79. Year 1 Year 2 Year 3 Year 4 Year 5 Gross Profit Margin 39.67% 46.68% 57.42% 70.38% 82.06% Operating Profit Margin -50.21% -26.31% -0.57% 30.23% 57.85% Net Profit Margin (Before Tax) -47.59% -45.04% -14.50% 21.22% 52.81% Net Profit Margin (After Tax) -47.59% -45.04% -14.50% 21.22% 52.81% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  • 80. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year No. of General Orders 108,000 124,200 164,255 249,811 436,920 Delivery revenue per order 85 85 85 85 85 Commission Revenue per order 256 256 256 256 256 Total 36,828,000 42,352,200 56,010,785 85,185,402 148,989,800 Average Order Size 2000 Tk Growth Rate 15% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  • 81. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year No. of Special Orders 3,600 7,920 9,583 12,755 18,674.95 Delivery Revenue per Order 120 120 120 120 120 Comission Revenue per Order 384 384 384 384 384 Total 36,828,000 42,352,200 56,010,785 85,185,402 148,989,800 Average Order Size 3000 Tk Growth Rate 10% CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION THE NUMBERS
  • 83. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION ESTIMATED DELIVERY TIME GPS TRACKING OURS IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 84. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION FOOD SPILLED/ COLD FOOD DELIVERY HANDOVER OURS NEXT 3 DELIVERIES FREE, CHECKING BACKEND FOR FAULTS AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 85. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION INCORRECT/ INCOMPLETE ORDER DELIVERY HANDOVER OURS & FOOD PLACE NO CHARGE FOR DELIVERY AND A FREE MEAL AT ANOTHER TIME; RECTIFCATION BY RESTAURANT CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 86. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION FOOD SATISFACTION PHONE, APP FOOD PLACES IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 87. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION SERVICE SATISFACTION PHONE, APP OURS IF LATE BY 15 MINUTES, NEXT 3 DELIVERIES FREE AND APOLOGY NOTE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 88. FLOW OF PROCESS CRITERIA METHOD RESPONSIBILTY ACTION DELIVERY MAN EMITTING THE BRAND RANDOM CHECK OURS IF VIOLATING GOOD CONDUCT, REPRIMAND AND EVEN TERMINATE CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 89. THE EQUATION IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE = CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 91. EVALUATION ANALYZE REVENUE GROWTH GROWTH FROM THE 3 MEDIUMS GROWTH BY LOCATION PROFILE OF NEW CUSTOMERS CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 92. EVALUATION RESEARCH CURRENT AWARENESS LEVEL CONSUMER PERCEPTION CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 93. EVALUATION CHECK DURING CAMPAIGN SCENARIO PRE CAMPAIGN SCENARIO CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 94. EVALUATION TRACK CHANGES IN ORDER VOLUME CHANGE IN AVERAGE ORDER SIZE CUSTOMER BASE VIEWS AND RESPONSIVENESS OF DIGITAL MEDIA CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
  • 96. THINGS ONLY WE CAN DO IN THE CITY DELICACIES FROM OVER THE COUNTRY FINDING OUT THE DELICACIES RELENTESS SEARCH FOR NEW FOOD PLACES MULTI RESTAURANT ORDERS FOOD MATCHES ORDER FROM ANYWHERE WE KNOW THE GEMS THE RIGHT MIX
  • 97. MANAGED TO ESTABLISH OURSELVES AS THE FOODIE FRIEND WE HAVE A TRULY DIFFERNTIATED PRODUCT WE HAVE MADE HUNGRYNAKI A SUSTAINABLE, PROFITABLE VENTURE
  • 98.
  • 99. “ If you’re not having fun, then it isn’t worth doing ” - TOMMY BOLIN
  • 101. BUSINESS DEVELOPMENTDELIVERY ORGANOGRAM FINANCE EXECUTIVE IT 150 PEOPLE 10 PEOPLE UPDATING WEBSITE REALTION SIGNING UP FOOD PLACE 2 PEOPLE SIGNING UP CORPORATE CLIENTS 2 PEOPLE MARKETING 1 DISTANT 1 PHYSICALCUSTOMER SUPPORT 12 PEOPLE 8 PEOPLE TO CALL & TAKE ORDER
  • 102. FOOD PLACES Delicacies inside Dhaka Beauty Sherbet Royal Kalabhuna Hai Biryani Mustakim Chap Razzak Glassi Ifter items – Puran Dhaka Bismillah Kebab Jhunu Murag Polao Nanna Biryani Ghoroa Hotel Motijheel Mamun Hotel Calcutta Kacchi Ghar Nirob Bhotta Platter Special Kacchi Of Camel Meat- Aftab Hotel Shamsher Bhuna KhichuriMohan Chand Sweetmeats Ananda Bakery Delicacies outside Dhaka Comilla Matrihbandar Muktagacha Monda Nakshi Pitha Bogra Doi Bogra Kheersha Tangail Porabari Chomchom Brahmanbaria Chanamukhi Natore’s Kacchagolla
  • 103. FOOD TYPES HOT ROOM TEMPERATURE COLD DRY LIQUID DRY LIQUID DRY LIQUID
  • 105. CHOOSING COLOR The color orange stimulates the brain, which increases mental activity and often stirs up a sensation of hunger. Many healthy foods are orange; butternut squash, carrots, oranges, and pumpkins just to name a few. Orange is a color that makes people feel welcome and when someone is comfortable, eating sounds like a great idea. The color red raises a person’s blood pressure, heart rate, and causes hunger to be more prevalent. This is why many restaurants choose to have red table cloths on tables or red accents on the walls. Red is an excellent color to paint the main room of an establishment where food is sold. ORANGE RED
  • 106. KEY PROBLEMS FOOD DELIVERY IS A MEASURE OF LAST RESORT 1 2 TRAFFIC CAUSES FOOD DELIVERY TO BE VERY SLOW 3 COOKING MAID AT HOME WITH OUT EXTENDED REACH, WE WILL BECOME YOUR ONLY RESORT WE WILL GIVE YOU FOOD THAT YOU CAN’T BRING IN YOURSELF DUE TO TRAFFIC WE WILL TRY TO PROMOTE THAT IT IS SOMETIMES OKAY TO ORDER FOOD FROM OUTSIDE