8. WHO ARE WE
STARTED 2013 BY FOODIES; 33 CORE MEMBER TEAM
FIRST ONLINE FOOD DELIVERY
CUSTOMER CENTRIC APPROACH
200+ PARTNER FOOD OUTLETS
12.8% AVERAGE COMISSION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
10. SWOT ANALYSIS
S
O
W
T
FOUNDERS ARE FOODIES
CUSTOMER ORIENTED
DELIVERY TEAM
NATURE OF CUSTOMERS
NEW RESTAURANT MODELS
RISING TREND OF ONLINE USE
LIMITATION OF RESOURCES
CULTURAL BARRIER
POOR QUALITY APP
LOW CONSUMER AWARENESS
COMPETITION
RESTAURANT SELF DELIVERY
BAD ASSOCIATION WITH JUNK
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
11. VS FOODPANDA
WEBSITE TRAFFIC SEARCH INTEREST RELATED SEARCH
OUR: 2,142
PANDA: 1,112
FOODPANDA IS SEARCHED
OVER 2 TIMES MORE THAN
HUNGRYNAKI
OUR: FOODPANDA
PANDA: .COM/.BD
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
12. QUESTIONS
WHY WOULD PEOPLE USE THIS SERVICE?
WHAT ELSE IS OUT THERE?
WHY NOT?
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
13. COMPETITORS
ALL THE WAYS TO GET FOOD
RESTAURANTDELIVERY SERVICE CATERING
HOME FOOD LOCAL ECOSYSTEM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
14. DISSONANCE
WHAT DID WE START OUT AS?
WHAT ARE WE ACTUALLY DOING NOW?
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
15. “ If you don’t look back and learn from the past,
how can you prepare for the future?”
- JOSHUA BECKER
18. THE BRAND
YOUR FOODIE FRIEND
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
19. ‘’That one friend who we will always call
for anything food’’
THE MESSAGE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
20. CONVERSATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Bondhu, what was that good burger
place in Dhanmondi?
What goes best with Hajir Biriyani?
Could you bring that mezbani mangsho
while you are on you way from
Chittagong?
23. TARGET GROUP
Geographic
Area Dhaka Comilla Syhlet Chittagong
Demographic
Age
Infants
0-15
Young Adults
16-23
Adults
24-40
Aged
41 above
Education
Primary
School
High School College University Graduates
Income
Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
24. SEGMENTATION
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Geographic
Area Dhaka Comilla Syhlet Chittagong
Demographic
Age
Infants
0-15
Young Adults
16-23
Adults
24-40
Aged
41 above
Education
Primary
School
High School College University Graduates
Income
Bracket 5k – 15k 16k – 25k 26k – 50k 50k+
25. TG ANALYSIS
16 – 23 YEAR OLD
MUNCHERS
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
LOCALITY
PART TIME JOB, TUITION, POCKET MONEY
DHAKA & CHITTAGONG
FOOD IS SOMETHING WE HANG AROUND WITH
DURING MATCHES, GAME NIGHTS, SURPRISE FRIENDS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
26. TG ANALYSIS
24 – 40 YEAR OLD
BUSY BEES
AGE
INCOME SOURCE
RESIDENCE
MARITAL STATUS
INSIGHT
ENTRY LEVEL JOB, MID LEVEL JOB; 30K – 100K
DHAKA, SYHLET & CHITTAGONG
RESTAURANT FOOD IS A STAPLE FOOD AND SAVIOUR OF
LAST RESORT
BACHELOR; WORKING COUPLE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
27. TG ANALYSIS
41– 50 YEAR OLD
OUT OF THE BLUE
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
MID LEVEL JOB, HIGH LEVEL JOB; 100K – 200K
DHAKA & CHITTAGONG
FOOD IS A CELEBRATION; BULK ORDERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
28. TG ANALYSIS
30 – 50 YEAR OLD
RESTAURANTS &
FOOD PLACE
AGE
INCOME SOURCE
RESIDENCE
INSIGHT
RESTAURANT SALES
DHAKA; SYHLET; CHITTAGONG; DELICACY PLACE
INDEPENDENT BUSINESS PEOPLE; LOVE TO BE APPRECIATED;
DRIVEN BY SALES
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
29. TG ANALYSIS
FIRST 3 TG
INSIGHT
A CRAVING FOR OUT OF REACH FOOD THAT IS
NEVER SATISFIED;
CONSTRAINED DEMAND
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
30. THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
32. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
OPERATIONAL IMPROVEMENTS
PRESENTABILITY OF DELIVERY GUY
IMPROVING WEBSITE AND APP UI
GPS TRACKING
BRANDED BIKES
RESTAURANT CUTOUTS
PHYSICAL
39. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
OPERATIONAL IMPROVEMENTS
PRESERVATION METHODS
MULTI RESTAURANT ORDERS
INTERCITY DELICACIES NETWORK BUILDING
PROCESS
40. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
MULTI RESTAURANTS
Beauty’s sherbet goes
amazing with this biriyani!
Do you want to add it?
41. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
DELICACY SYSTEM
INTERCITY DELICACIES NETWORK BUILDING
WE LIST THE ITEMS
(NATORER KACHA GOLLA, BOGRA DOI)
WE TAKE THE TEAM VISIT THE LOCATION
TALK TO THE OWNERSPRESERVATION PROCESSCHALK OUT THE DELIVERY SYSTEMS
(SA PARIBAHAN, SUNDARBAN)
TEST THE SYSTEM QUALITY ASSURANCE
42. CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE BREAKDOWN
MARKETING
BRAND BUILDING BOOSTING SALES
NEW CUSTOMERS &
VISIBILITY
44. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
The Door Campaign
Open the possibility of satisfying cravings of the
city places that you couldn’t before
46. ROUTE 3REACH
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TARGET
MEDIUM
MUNCHERS; BUSYBEES; OUT OF THE BLUE
PHYSICAL; FACEBOOK; WEBSITE; YOUTUBE
47. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
The Food Safari
To showcase the local delicacies in its originality
also showing the packaging prowess
49. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSYBEES; OUT OF THE BLUE; RESTAURANT
FACEBOOK; WEBSITE; YOUTUBE
50. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Treating the restaurants
Acknowledging that the restaurant providers
are not just a supplier but rather one of our
revenue providing customer.
52. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEANS
RESTAURANTS
ANALYTICS
WEBSITE ACCOUNT
APPRECIATION NOTES TO OWNER & EMPLOYEES
54. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
University Guerilla
Providing food when the students are too
stumped with studies to think of even eating
56. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS
PHYSICAL; FACEBOOK
57. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Stuck in Traffic
Letting the people know they can
utilize the time stuck in traffic by
ordering food
59. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL
60. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Ramadan Campaign
Providing iftar combo packs.
Iftar from favorite places ( Puran Dhaka )
Activation campaign just before Maghrib
62. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL
63. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Corporate Partnership
Give discounts to all members of corporate
houses and building them a lunch ecosystem
64. ROUTE 3
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
AUDIOVISUAL
Hungrynaki
1. Beef Tehari
2. Rice and Chicken Curry
3. Salad and Sandwich
1
Order Confirmed
65. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
BUSY BEES; OUT OF THE BLUE
PHYSICAL; WEBSITE; APP
67. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Hungry Angry
Ask the consumers to post pictures of the food they
are most craving and the face they have when
they can’t get it
69. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS; BUSYBEES;
FACEBOOK
70. ROUTE 3IDEA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
Keeping it Fresh
Showcase how committed we are to our
promise of quality assurance
72. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
REACH
TARGET
MEDIUM
MUNCHERS; BUSYBEES; OUT OF THE BLUE
FACEBOOK; WEBSITE
73. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
OVERVIEW
BRAND BUILDING BOOSTING SALES
NEW CUSTOMERS &
VISIBILITY
DOOR CAMPAIGN
FOOD SAFARI
UNIVERSITY
STUCK IN TRAFFIC
HUNGRY ANGRY
CORPORATE KEEPING IT FRESH
IFTAR CAMPAIGN
74. ROUTE 3TARGET & MEDIUM
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
TIMELINE
1 2 3 4 5 6 7 8
Door Campaign
Food Safari
Exam Munchies
Hungry Angry
Iftaar Campaign
Keeping it fresh
Corporate Partnership
Traffic Jam Campaign
Youtube Mentions
Year 1 Year 2
Description
75. THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
77. Loan Amount 31,050,000
Tenor 5 years
Interest Rate 11%
NPV 55,544,136
Discount Rate 12%
Tax rate 0%
THE NUMBERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
78. Descriptions Unit Cost (BDT) Total
Branded Auto Bikes
70 55,000 3,850,000
Computers & Laptops
30 50,000 1,500,000
Beeper for the Restaurants
350 5,000 1,750,000
Furniture, Fixture & Office
Equipments 1 500,000 500,000
Intra City Network Building
350 6,000 2,100,000
Nationwide Network Building
for specialties 50 35,000 1,750,000
Working Capital
1 19,400,000 19,400,000
Other Expenses
1 200,000 200,000
IDCP
1 3,415,500 3,415,500
Total
34,465,500
THE NUMBERS
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
79. Year 1 Year 2 Year 3 Year 4 Year 5
Gross Profit
Margin
39.67% 46.68% 57.42% 70.38% 82.06%
Operating Profit
Margin
-50.21% -26.31% -0.57% 30.23% 57.85%
Net Profit Margin
(Before Tax)
-47.59% -45.04% -14.50% 21.22% 52.81%
Net Profit Margin
(After Tax)
-47.59% -45.04% -14.50% 21.22% 52.81%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
80. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year
No. of General
Orders 108,000 124,200 164,255 249,811
436,920
Delivery revenue
per order 85 85 85 85
85
Commission
Revenue per order 256 256 256 256
256
Total
36,828,000 42,352,200 56,010,785 85,185,402
148,989,800
Average Order Size
2000 Tk Growth Rate 15%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
81. Description 1st Year 2nd Year 3rd Year 4th Year 5th Year
No. of Special
Orders 3,600 7,920 9,583 12,755
18,674.95
Delivery Revenue
per Order 120 120 120 120
120
Comission Revenue
per Order 384 384 384 384
384
Total
36,828,000 42,352,200 56,010,785 85,185,402
148,989,800
Average Order Size
3000 Tk
Growth Rate
10%
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
THE NUMBERS
83. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
ESTIMATED DELIVERY
TIME
GPS TRACKING OURS IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
84. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
FOOD SPILLED/
COLD FOOD
DELIVERY
HANDOVER
OURS
NEXT 3 DELIVERIES FREE,
CHECKING BACKEND
FOR FAULTS AND
APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
85. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
INCORRECT/
INCOMPLETE ORDER
DELIVERY
HANDOVER
OURS &
FOOD PLACE
NO CHARGE FOR
DELIVERY AND A FREE
MEAL AT ANOTHER
TIME; RECTIFCATION BY
RESTAURANT
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
86. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
FOOD SATISFACTION PHONE,
APP
FOOD PLACES IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
87. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
SERVICE
SATISFACTION
PHONE,
APP
OURS IF LATE BY 15 MINUTES,
NEXT 3 DELIVERIES FREE
AND APOLOGY NOTE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
88. FLOW OF PROCESS
CRITERIA METHOD RESPONSIBILTY ACTION
DELIVERY MAN
EMITTING THE BRAND
RANDOM
CHECK
OURS IF VIOLATING GOOD
CONDUCT, REPRIMAND
AND EVEN TERMINATE
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
89. THE EQUATION
IDEA + BRANDCOMMUNICATION + CUSTOMER EXPERIENCE =
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
94. EVALUATION
TRACK
CHANGES IN ORDER VOLUME
CHANGE IN AVERAGE ORDER SIZE
CUSTOMER BASE
VIEWS AND RESPONSIVENESS OF DIGITAL MEDIA
CURRENT SCENARIO IMPLEMENTATIONBIG IDEA FEASIBILITY MONITORING EVALUATION
96. THINGS ONLY WE CAN DO
IN THE CITY
DELICACIES FROM OVER THE COUNTRY
FINDING OUT THE DELICACIES
RELENTESS SEARCH FOR NEW FOOD PLACES
MULTI RESTAURANT ORDERS
FOOD MATCHES
ORDER FROM ANYWHERE
WE KNOW THE GEMS
THE RIGHT MIX
97. MANAGED TO ESTABLISH OURSELVES AS THE FOODIE FRIEND
WE HAVE A TRULY DIFFERNTIATED PRODUCT
WE HAVE MADE HUNGRYNAKI A SUSTAINABLE, PROFITABLE VENTURE
98.
99. “ If you’re not having fun, then it isn’t worth doing ”
- TOMMY BOLIN
101. BUSINESS DEVELOPMENTDELIVERY
ORGANOGRAM
FINANCE EXECUTIVE
IT
150 PEOPLE
10 PEOPLE
UPDATING WEBSITE REALTION SIGNING UP
FOOD PLACE
2 PEOPLE
SIGNING UP
CORPORATE
CLIENTS
2 PEOPLE
MARKETING
1 DISTANT
1 PHYSICALCUSTOMER SUPPORT
12 PEOPLE
8 PEOPLE TO CALL & TAKE ORDER
102. FOOD PLACES Delicacies inside Dhaka
Beauty Sherbet
Royal Kalabhuna
Hai Biryani
Mustakim Chap
Razzak Glassi
Ifter items – Puran Dhaka
Bismillah Kebab
Jhunu Murag Polao
Nanna Biryani
Ghoroa Hotel Motijheel
Mamun Hotel
Calcutta Kacchi Ghar
Nirob Bhotta Platter
Special Kacchi Of Camel Meat- Aftab Hotel
Shamsher Bhuna KhichuriMohan Chand
Sweetmeats
Ananda Bakery
Delicacies outside Dhaka
Comilla Matrihbandar
Muktagacha Monda
Nakshi Pitha
Bogra Doi
Bogra Kheersha
Tangail Porabari Chomchom
Brahmanbaria Chanamukhi
Natore’s Kacchagolla
105. CHOOSING COLOR
The color orange stimulates the brain, which
increases mental activity and often stirs up a
sensation of hunger. Many healthy foods are orange;
butternut squash, carrots, oranges, and pumpkins just
to name a few. Orange is a color that makes people
feel welcome and when someone is comfortable,
eating sounds like a great idea.
The color red raises a person’s blood pressure, heart
rate, and causes hunger to be more prevalent. This is
why many restaurants choose to have red table
cloths on tables or red accents on the walls. Red is
an excellent color to paint the main room of an
establishment where food is sold.
ORANGE RED
106. KEY PROBLEMS
FOOD DELIVERY IS A MEASURE OF LAST RESORT
1
2
TRAFFIC CAUSES FOOD DELIVERY TO BE VERY
SLOW
3
COOKING MAID AT HOME
WITH OUT EXTENDED REACH, WE WILL BECOME
YOUR ONLY RESORT
WE WILL GIVE YOU FOOD THAT YOU CAN’T BRING
IN YOURSELF DUE TO TRAFFIC
WE WILL TRY TO PROMOTE THAT IT IS SOMETIMES
OKAY TO ORDER FOOD FROM OUTSIDE