This document summarizes Shannon W. King's presentation on reinventing one's real estate business. The presentation covers preparing for reinvention by determining goals and ideal markets/niches, making the move by creating business and marketing plans, and ensuring domination through community impact and continual growth. Key steps include researching markets, defining niches, engaging current clients, developing systems, launching purposefully, and prioritizing work-life balance. The goal is to provide a process for real estate professionals to successfully reinvent their business.

1. Shannon W. King
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
Reinventing Your Real
Estate Business from
Scratch!
IslandLivingHomes
www.IslandLivingHomes.com
IslandLivingHI

2. Deb Helleren
&
Mel McMurrin

3. Reinventing
Your Business
From Scratch
SHANNONW.KING
www.IslandLivingHomes.com
IG @IslandLivingHomes
FB @IslandLivingHomesHawaii

4. Reinventing Your
Business
Looking to create the
business of your dreams
taking what you already
know and help you expand
into a new market.
Shannon W. King

5. What we will cover
3 | Mile Stones For Reinvention
Preparation
How to decide what
niche/market to
break into and how
to prepare.
Make your Move
What steps you
must take once you
launch in a new
niche/market.
Domination
Key relationships
and strategies to
grow roots for a
successful business

6. 1 - The End
Yup, we're going to start
with the end in mind.
What are your ultimate
goals, lifestyle desires
and financial gains you
wish to attain.
2 -Market/Niche
How to determine a
market or niche? You
need to do
research. How to
create/meet your ideal
client.
3 - Business Plan
You are your own boss.
Is your business set up
that way? From CEO,
CMO to CFO what
branding, marketing,
processes and systems
need to be in place to
achieve success.
4 - Launch
How to break-in, utilize
your SOI in a new
market, what key
contacts you need to
leverage and how to
create community and
have purposeful impact.
5 - Growth
How to grow your
business and your
bottom dollar - from
purging to relearning to
stay nimble and living a
balanced lifestyle.
The path we're going to explore
Reinvention Process 101

7. • Proud Texan - I bleed orange, Hook'em Horns!
• Military Spouse - Go NAVY!
• Mother
• Educator at heart
• Real estate investor
• Wanderlust traveler
• Lover of all things live music and vino
• Beach girl
• Avid reader
• Rapid Problem solver
Whois|ShannonW.King?

8. My loves

9. ACCOMPLISHMENTS
30 UNDER 30
IN THE
NATION
Licensed since 2000.
Founding Broker
of 3 Brands,
in multiple states:
TX, CA, DC and HI.
ACTIVE VOICE
FOR THE
NATIONAL
ASSOCIATION
OF REALTORS
Representing 1.4mill
ion members.
Positions Include:
2022 Vice President
Leadership Team
Executive Committee
Strategic Planning
PUBLISHED
AUTHOR &
FEATURED
ON HOUSE
HUNTERS
HGTV
Over 1000 homes
personally sold in
the collective
markets, does not
include homes her
agents sold.

10. • Moving to a new city?
• Stuck in your current rat race and pace of business?
• Want to change your business niche?
• Want to make more money?
• Looking for a better way to do business?
Challenges
We all have them.
What are yours?

11. I'm here to share with you a step by step
guide on how to be successful.
You will walk away with
20 action steps
that will increase your bottom line.
Let's do this!
GoodNews!

12. Where to start?
...the end
How do you set goals with the end in mind?
What is your exit strategy?
Why do we start here?1

13. Action Items
Quiet |Reflection
What are you going to do with your current business?
How much money do you need to retire?
How much do you want to work and for how much
longer?

14. Choose your Market
Define and find your Ideal Client
How to Research your new Market
Determine your Niche
2

15. Think Small
• Very small geographic area
• Very specific profile of a client
• Hyper-local
• Particular style of home
• Particular situation
⚬ Military PCSing
⚬ Move-up Simultaneous Buyers/Sellers
⚬ Seniors Resizing
⚬ Luxury Listings
Niche|DetermineyourMarket
"If I can't ride my bike to your house,
you 're not my client""

16. • Agent Production
⚬ who dominates the market
⚬ how many transactions are they doing?
⚬ look at the past 10 years - any drop
offs?
• Number of Transactions in your Market
Place per year
• Historical Sales Data
• Current Market Trends
0
60
50
40
30
20
10
Know the #s

17. Ideal Client
• Specific Demographics
⚬ Age / sex,
⚬ education
• Family makeup
• Type of Job
• Recreational Activities
• Where do they live now
• Where do they hangout

18. Action Items
Quiet |Reflection
Visit your new market/niche or place where your ideal
clients hang out and spend time researching like a buyer
or new to town person would do.
Take photos of all the area, and what you're doing and
make notes on opportunities.
Set aside a day to run numbers,
define ideal client and niche market.

19. 1 minute break
Coming up!

20. Mike Ferry
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
A Mike Ferry Webinar!
Topic to be announced
soon!
www.SecretsWebinars.com
April 29th 1PM EST / 10AM PST

21. secretsoftopsellingagents.com/live-events
9AM-12PM
Live Road Show!
Marki Lemons Ryhal
Mar 18 Anaheim, CA
Mar 19 Ontario, CA
Steve Haren
Mar 24 Houston, TX
Apr 23 Tulsa, OK

22. the book!
Barbara
Corcoran
Leigh
Brown
Gary
Keller
Dave
Liniger
Tom
Ferry

23. Alexa,
play Secrets of
Top Selling
Agents Podcast!

24. ...back to Shannon!

25. Business 101
Write your Business Plan
Create your Marketing Plan
Determine your Budget3

26. Create a budget
| and stick to it
Reflection
How much did you
spend on your
business last year?
Set up
Do you have a
separate business
account with cc, tax
account & way to
track your
spending?
Plan
Have you predicted
what your income
will be this year?
Have you
determined what
you want to spend
and on what?

27. Action Items
Utilize a program like MINT.com
Cut back on excess spending, open proper accounts and
explore tax adv. of an S-Corp
Write out your numbers and put them where you see
them every day.
Quiet |Reflection

28. Create a Marketing Plan
| and do to it
SOI
Your raving fans will
always be your #1
referrers even
when you move
into new markets.
Known
Leveraging your existing
relationships
strategically will help you
launch into your new
niche.
Unknown
Identify ways to
creatively ENGAGE
with your
target audience.

29. Engagement

30. Action Items
Find your tribe
Engage your tribe in your marketing ideas get feedback
from them
adjust accordingly
Write out your multi-level marketing plan time block for
execution
and adjust your budget
Quiet |Reflection

31. Business Plan
• Operational Plan
⚬ Do you need an assistant?
⚬ Do you need a transaction coordinator?
⚬ Do you need a teenage influencer?
• If you move markets, what company will support your
marketing objectives?
• What systems and processes do you need to
implement to be successful?
• What time management system will you implement?
• What measurements will you use to determine
success?
• How will this plan impact your personal life balance?
Niche|BusinessPlan

32. Action Items
Write out your multi-level marketing plan
time block for execution
adjust your budget
Quiet |Reflection

33. Launch
Impact Consistently
Find and Engage your Tribe
Purposeful Time in the Community
4

34. Purposeful|Impact

35. The biggest impact on your business will
come from those you surround yourself with
and pour into.
Your Tribe

36. Action Items
Find your tribe
Engage your tribe in your marketing ideas get feedback
from them
adjust accordingly
Determine your cause
make an impact
Quiet |Reflection

37. Growth
Finding Balance
Constant Learner
Continual Improvements
5

38. Action Items
Work on your business 1 day a week
Challenge yourself to mo. coaching, classes and reading
books
Assess your processes mo.
Take 1 hour a day for yourself
Quiet |Reflection

39. Fun Things
We're Doing

41. Mahalo!
Thanks for joining us!
Shannon W. King
www.IslandLivingHomes.com
IG @IslandLivingHomes
FB @IslandLivingHomesHawaii

42. Homes.com LOCAL CONNECT
with Shay Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details coming up!

43. LOCAL CONNECT
● Buyer/Seller Leads
● Exclusive Phone Leads
● Local Expert Branding
on Homes.com listings
Text: 757-785-9845
Secure your zip now!

44. Reserve Your Zip Codes NOW!

45. Local Connect Love!
"I have received several leads since I started using Homes.com. As my business
grows, I will continue to add products from Homes.com. The thing I have liked the
most is that you do not have to blow your budget to use their products to help you
increase your business..." -Tracey Woodruff
“Leads are better for the $ spent than Zillow
or Realtor.com." -Richard Vaughn
"Homes.com leads often seem less apt to
“jump to the next thing,” bringing quality of
leads over quantity." -Anne Newmyer

46. “As a new Realtor, I signed up for Homes.com because it’s much more affordable
than Zillow. I received my first lead within 24 hours. I spoke to another agent in my
office and he says he has been getting lots of leads from Homes.com and has been
using it for months." -Eleanor Decker
"Since becoming an independent Agent, from being on a
Team, Homes.com made it easy to transition and
advertise on my own as well as build a strong local
presence for myself." -Lynn Peters
Local Connect Love!

47. LOCAL CONNECT
Be seen on hundreds of
local listings and
connect with buyers and
sellers in real time.
Call: (888) 742-9557
Brokers [2] Agents [3]

48. Insidesales.com: Lead Response Study

49. Lead Concierge Offers
● Incoming phone calls answered
● Email Leads contacted via phone and text
message
● Lead screening with a series of qualifying
questions
● Once screened, live transfer to YOU!

50. Become a “Rapid Responder”

51. Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager

52. Incoming Lead Forms
Local Connect Lead Form
The Lead Concierge makes
call to lead on your behalf
Live Transfer to YOU!
Notes added to your Lead Manager

53. Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source

54. Get ALL Your
Online Leads
Screened!
Easily route all your online leads
through Lead Concierge

55. Qualifying Process
● Qualifying questions
○ Working with an agent currently?
○ Listing source (if not Homes.com)?
○ Time period for home purchase?
○ Whether or not a budget has been determined?
○ Whether or not pre-qualification has occurred?
● Disqualifying answers
○ Caller is already working with an agent.
○ Caller is looking to rent and not buy.
○ Caller is inquiring about a listing under 50K.
● Other disqualifiers.
○ Caller is determined as SPAM or junk.

56. Lead Concierge Hours
Mountain 6AM - 9PM
Central 7AM - 10PM
Pacific 5AM - 8PM
Eastern 8AM - 11PM

57. Pricing Varies Upon Agreement
Can Add On For As Low As $99

58. Reporting and Tracking

59. Work Smarter, Respond Faster
Homes.com Lead Concierge
Shalynn Atkins
Account Executive
shalynn.atkins@homes.com
(757)-785-9845 (Text Your Zip Code!)

60. Alexa,
play Secrets of
Top Selling
Agents Podcast!

61. Mike Ferry
Merchandising Listings
How to Price, Package, and Position
Listings to Sell Quickly
A Mike Ferry Webinar!
Topic to be announced
soon!
www.SecretsWebinars.com
April 29th 1PM EST / 10AM PST