The Biggest Questions in the Real Estate Market Today! On this webinar, we’ll address the biggest questions around the impact of the Coronavirus (COVID-19) outbreak, and how it’s affecting real estate in the US.

1. David Childers
The Biggest Questions in
the Real Estate Market
Today!
Keeping Current Matters (KCM.com)
(415) 655-0060 Access Code: 860-233-144

2. Brought to you by...

3. Deb Helleren
&
Mel McMurrin

4. David Childers
(415) 655-0060 Access Code:860-233-144
The Biggest Questions in
the Real Estate Market
Today!
Keeping Current Matters (KCM.com)

5. THE BIGGEST QUESTIONS
IN THE REAL ESTATE
MARKET TODAY

6. The 5
Questions
What do you need to do right now?

7. “The data tells us people are looking for two
things right now: help and comfort. If you’re
able to help them to navigate the current
situation, tell them about that...
Think like a caring human being with the
resources to help millions. Then act
accordingly, in the mutual interest of business
and society.”
Google

8. When is the
economy going
to recover?

9. ‘V’
Check Mark
‘W’
‘U’
Tick
Nike Swoosh
“The Flying W”

10. 1. Business Science – How has the economy
rebounded from similar slowdowns in the past?
2. Health Science – When will COVID-19
be under control? Will there be another flareup
of the virus this fall?
3. Social Science – After businesses are
fully operational, how long will it take American consumers to
return to normal consumption patterns? (Ex: going to the
movies, attending a sporting event, or flying).

12. Zillow - “During epidemics such as the 1918 influenza or the
2003 SARS outbreaks, economic activity fell sharply during
the epidemic but snapped back quickly once the epidemic
was over.”
John Burns Consulting - “Historical analysis showed that
pandemics are usually V-shaped (sharp recessions that recover
quickly enough to provide little damage
to home prices).”
Harvard Business Review – “V-shapes monopolize the
empirical landscape of prior shocks, including epidemics
such as SARS, the 1968 H3N2 flu, 1958 H2N2 flu, and 1918
Spanish flu.”

13. As of 4/15/2020
Subject to Change
2020 GDP
0%
Quarter 2 Quarter 3Quarter 1 Quarter 4
Major financial institutions are
calling for a ‘V’ shaped recovery

14. Are we going into a recession?

15. Recession DOES NOT
Equal Housing Crisis

16. Mark Fleming
Chief Economist at First American
“Many still bear scars from the Great Recession and
may expect the housing market to follow a similar
trajectory in response to the coronavirus outbreak.
But, there are distinct differences that indicate the
housing market may follow a much different path.
While housing led the recession in 2008-2009, this
time it may be poised to bring us out of it.”

17. “With the exception of two recessions, the
Great Recession from 2007-2009, & the
Gulf War recession from 1990-1991, no
other recessions have impacted the U.S
housing market, according to Freddie Mac
Home Price Index data collected from 1975
to 2018.” Doug Brien
CEO, Mynd Property Management

18. CoreLogic National Home Price Index
HOME PRICE CHANGE
During Last 5 Recessions

19. Isn’t this going
to be 2008 all
over again?

20. Black Knight
The 6 years leading up
to the housing crash
The last 6 years
Annual Home Price Appreciation

21. Historic Data for the
MORTGAGE CREDIT
AVAILABILITY INDEX
MBA
Housing Bubble
868.7
Today
152.1

22. Months Inventory of Homes for Sale
NAR
Sellers’
Market
(< 6 Months)
Neutral Market (6-7 Months)
Buyers’
Market
(> 7 Months)
Today
2007
2006
2008
2010
1999

23. Total Home Equity Cashed Out
by Refinance in Billions
Year Dollars
2005 $263B
2006 $321B
2007 $240B
Total $824B
Year Dollars
2017 $71B
2018 $87B
2019 $74B*
Total $232B
Then… Now…
Freddie Mac
*Using the first 3 quarter estimates from Freddie Mac and estimating $20B for the 4th quarter

24. 37%
of all homes are owned
‘free and clear’
of all homes in
America have at
least 50% equity
Bloomberg
53.8%
Americans are sitting on tremendous equity
$177,000
the average equity of the
mortgaged homes CoreLogic

26. What about all the job losses?

27. U.S. Bureau of Labor Statistics
Weekly Unemployment Filings
in millions
Bureau of Labor Statistics

28. 2020 Unemployment Rate Forecast
Bureau of Labor Statistics

30. 2nd
Year
9th
Year
12th
Year
More Depth, Less Length
Years for unemployment rate to return to pre-crisis level

31. What do you need
to do right now?

32. “My results do suggest that, in the
absence of the panic, the declines in
employment, consumption and output
in the early stages of the Great
Recession would have been
significantly less severe.”
Ben Bernanke

33. “Traffic has since picked up
(since March 22nd), outpacing or
remaining just a few percentage
points behind 2019 levels through
early April.”
Zillow4.22.20

34. www.showingtime.com/impact-of-coronavirus/

35. “Pending sales turned positive in
the week ending April 15, and is up
6.2% week over week as of the
seven days ending April 19.”
Zillow4.23.20

36. “We’re seeing innovation coming out of pain, as
agents have quickly embraced virtual showings to
keep their business going… More and more
virtual showings are scheduled every day through
our systems, signaling that many markets are
responding to this innovation positively.”
Michael LaneShowingTime

37. 1. Prospect for Leads
2. Nurture those Leads
3. Close those Leads

38. 1. Prospect for Leads
2. Nurture those Leads
3. Close those Leads

39. “How can you differentiate
yourself during a pandemic?
By creating educational content
that keeps your clients and
prospects informed during these
dark times.” Sarah Wheeler
HousingWire

40. #1 Make your message
simple and effective
#2 Remain hyper-current on
all housing info
#3 Mix micro data with your
macro data
#4 Use VIDEOS on SM. ZOOM
with your CRM!

42. THE BIGGEST QUESTIONS
IN THE REAL ESTATE
MARKET TODAY

44. (757) 785-9845
Access Code 888-742-9557

45. Homes.com LOCAL CONNECT
with Shalynn Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details after the webinar

46. LOCAL CONNECT
Be seen on hundreds
of local listings and
connect with buyers
in real time.
Text 484848 Type
Up to 50% off
all Homes.com
products!!
HOMES

47. Reserve Your Zip Codes NOW!

48. Local Connect Love!
"I have received several leads since I started using Homes.com. As my business grows, I
will continue to add products from Homes.com. The thing I have liked the most is that
you do not have to blow your budget to use their products to help you increase your
business..." -Tracey Woodruff
“Leads are better for the $ spent than Zillow or
Realtor.com." -Richard Vaughn
"Homes.com leads often seem less apt to
“jump to the next thing,” bringing quality of
leads over quantity." -Anne Newmyer

49. “As a new Realtor, I signed up for Homes.com because it’s much more affordable than
Zillow. I received my first lead within 24 hours. I spoke to another agent in my office
and he says he has been getting lots of leads from Homes.com and has been using it
for months." -Eleanor Decker
"Since becoming an independent Agent, from being on a
Team, Homes.com made it easy to transition and advertise
on my own as well as build a strong local presence for
myself." -Lynn Peters
Local Connect Love!

50. LOCAL CONNECT
Be seen on hundreds
of local listings and
connect with buyers
in real time.
Text 484848 Type
Up to 50% off
all Homes.com
products!!
HOMES

51. Insidesales.com: Lead Response Study

52. Lead Concierge Offers
● Incoming phone calls answered
● Email Leads contacted via phone and text
message
● Lead screening with a series of qualifying
questions
● Once screened, live transfer to YOU!

53. Become a “Rapid Responder”

54. Incoming Calls
Local Connect Lead Form
Call routed directly to the
Lead Concierge
Live Transfer to YOU!
Notes added to your
Lead Manager

55. Incoming Lead Forms
Local Connect Lead Form
The Lead Concierge makes
call to lead on your behalf
Live Transfer to YOU!
Notes added to your Lead Manager

56. Screen All Your Leads
✓ Your Website
✓ Homes.com
✓ Zillow & Trulia
✓ Realtor.com
✓ Any Other Source

57. Get ALL Your
Online Leads
Screened!
Easily route all your online leads
through Lead Concierge

58. Qualifying Process
● Qualifying questions
○ Working with an agent currently?
○ Listing source (if not Homes.com)?
○ Time period for home purchase?
○ Whether or not a budget has been determined?
○ Whether or not pre-qualification has occurred?
● Disqualifying answers
○ Caller is already working with an agent.
○ Caller is looking to rent and not buy.
○ Caller is inquiring about a listing under 50K.
● Other disqualifiers.
○ Caller is determined as SPAM or junk.

59. Lead Concierge Hours
Mountain 6AM - 9PM
Central 7AM - 10PM
Pacific 5AM - 8PM
Eastern 8AM - 11PM

60. Pricing Varies Upon Agreement
Can Add On For As Low As $129

61. Reporting and Tracking

62. Work Smarter, Respond Faster
Homes.com Lead Concierge
Shalynn Atkins
Account Executive
shalynn.atkins@homes.com
Text 484848 Type HOMES

63. Homes.com LOCAL CONNECT
with Shalynn Atkins
Reach the Right Consumers at the Right Time
All New Exclusive
Phone Leads!
Details after the webinar

64. LOCAL CONNECT
Be seen on hundreds
of local listings and
connect with buyers
in real time.
Text 484848 Type
Up to 50% off
all Homes.com
products!!
HOMES

65. the book!
Barbara
Corcoran
Leigh
Brown
Gary
Keller
Dave
Liniger
Tom
Ferry

66. Alexa,
play Secrets of
Top Selling
Agents Podcast!
(415) 655-0060 Access Code:860-233-144