Homer Nievera, a digital marketer and tech entrepreneur, shares a step-by-step way to simplify planning for your 2015 social media campaigns. It describes a 12-month plan to boost social presence and mentions tools on how to achieve this.

1. Path to Social Media
Success
in 2015
Your 12-month Plan to
Boost Your Social Presence
Homer Nievera

2. To reach a huge goal, break it
downto less intimidating goals.

3. Divide your plans
quarterly

4. Then list yourBig Ideas for each month to
reach your annual goal.

5. Q1: Take social
media inventory

6. January
SocialFitness

7. January: Knowing Your Social Fitness
• Are you entirely new to social media?
• Are you a veteran?
• What social sites are you using and how?
• How would I rate my company’s use of social
media?
• Where are there opportunities to grow or
improve your social media presence?
• In what areas do you excel at using social media
in your business?

8. February
Revisiting
Social Goals

9. Revisit why you are using social
media and evaluate its importance
in your business.

10. Revisit your Social Goals
• Better customer engagement: %
• Revenue generation: %
• Better customer experience: %
• Increase thought leadership: %
• Operational efficiency: %
• Other/s: %

11. Benchmark Social Goals
• Better customer engagement: 78%
• Revenue generation: 51%
• Better customer experience: 47%
• Increase thought leadership: 41%
• Operational efficiency: 14%
• Other/s: 10%
*Source: 2012 Intuit Study

12. Establish Ways to
Measure Success
March

13. Establishing success metrics in
advance is important for evaluating
social media efforts.

14. Ways to Measure Success
• Social presence: Number of followers or fans
• Traffic to website: Google/Alexa
• Social mentions across platforms: hashtags,
tags, comments
• Share of social conversations: versus
competition or the industry
• Social influence

15. 3 Free Social Listening Tools

16. HowSociable measures a brand’s
presence across social media.
HowSociable measures a brand’s presence across social sites like Facebook, Twitter,
YouTube, and LinkedIn — up to 36 in all — and computes a numerical score to quantify
it.

17. Social Mention aggregates results
into a single stream.
Social Mention is a free social media search and analysis platform that aggregates user-
generated content from across the web into a single information stream.
Not only does it pull content in real-time, Social Mention analyzes the data to reveal
metrics such as reach, sentiment, and share of voice.

18. WhosTalkin is useful for getting a
snapshot of conversations.
WhosTalkin is a social media search tool that allows users to search for conversations
based on topics. While not as full-featured as the sites listed above, it can be used to get
a snapshot of conversations taking place across the social web at a given time.

19. Q2: Work on relationships

20. April
Be a better listener

21. Devote more time to listening in.
Social media isn’t just about
outbound communications.

22. Be a Social Listener
• 79% of social media
marketers say they monitor
social media for mentions of
their business several times
a week.
• 73% of social media
marketers say they monitor
social media for industry
conversations several times
a week.

23. Communicate in New Ways
May

24. Diversify your content

25. Some Suggestions
• Post company updates
• Share industry news and developments
• Ask questions
• Hold contests
• Put out shareable coupons or giveaways

26. June
Activate your digital brand

27. Find ways to connect with your
online audience with offline
activities

28. Some Suggestions
• Selfie-Fansign Contest
• Raffle off event tickets (you’re a sponsor)
• Invite followers/fans for a Plant Tour or Store
Visit and they get goodies
• Organize a Grand Meet-up

29. Q3: Integrateeverything

30. Integrate all your social platforms
July

31. Don’t do it alone.
Use social media management
apps like Hootsuite, Tweetdeck and
Seesmic.

32. Integrate with Facebook
such as Twitter and Instagram.

33. August
Integrate other inbound activities

34. Make your social platforms do
their double-duty with other
marketing efforts

35. Some Suggestions
• Direct followers/fans to join email lists
• Ask followers/fans to refer your business to
others
• Build your customer profile with information
from your followers/fans
• Boost PR efforts by reaching out to journalists
on social sites

37. Integrate team members
SEPTEMBER

38. Socially mature enterprises
incorporate more people in the
company’s social media efforts.
If resources allow, consider training
more members to assist.

39. Some People Who Assist from
Socially Mature Businesses
• 1 to 3 people: 26%
• 4 to 5 people: 23%
• 6 to 10 people: 22%
• 11 + people: 30%
*Source: 2012 Intuit Study

40. Q4: Look back then
forward

41. October
Don’t be
discouraged
by challenges

42. Many businesses face the
same challenges you do. Stay
up-to-date with available tools
and trends.

43. Challenges Faced by Social Media Marketers
• 57% have difficulty measuring ROI
• 44% are challenged in managing and growing
social presence
• 34% find it hard to monitor social media as a
whole
*Source: 2012 Awareness Networks Survey of 450+ Social Media Marketers

44. Learn from the Year-in-Review
November

45. Take some time to review your
year in Social Media, then establish
ways to check-in regularly to
identify social media successes,
challenges, and opportunities.

46. Some Options
• Monthly or quarterly meetings
• An internal discussion board
• Discussion groups with other industry
colleagues

47. December
Look to
the Future

48. Plan ahead for the coming year,
outlining areas for improvement and
places to invest time and resources.

49. Top Areas for Investment
66% - increased presence across social media platforms
56% - increased frequency of content publishing
50% - better social integration with other marketing objectives
38% - more robust social media monitoring
37% - more robust social marketing management
35% - better integration between social marketing and the rest
of the organization
28% - mobile social media presence
*Source: 2012 Awareness Networks Survey of 450+ social media marketers

51. Website
www.homernievera.com
www.bootstrapdigitech.com
Email
ask@homernievera.com
homer@bootstrapdigitech.com
Twitter
@bnievera | @nievera