The document outlines 5 easy steps to make money in the digital food marketplace:
1. Set goals for awareness, branding, engagement, revenue, and get feedback with deadlines.
2. Get found by choosing online/mobile platforms and creating relevant content to attract new customers.
3. Gamify experiences to increase engagement and loyalty through rewards rather than punishment and experimentation.
4. Invest in technology like free WiFi, mobile ordering/payment, and keep up with emerging technologies like virtual currency.
5. Stay informed on industry trends by following thought leaders and registering for free eBooks on digital marketing and social media.
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5 Easy Steps To Make Money in the Digital Food Marketplace by Homer "Homerun" Nievera
1. 5 Easy Steps To Make Money in the
Digital Food Marketplace
Homer « Homerun » Nievera
2. Homer’s Background
Founder & CEO, Negosentro.com (PH)
Co-Founder & Chairman, Mediablast Digital (PH)
Co-Founder & Group CEO, Bazinga Inc. (MNL, SFO, HOU)
Co-Founder & President, Homerun Consulting (PH)
Co-Founder, RubrikLabs (MNL, SFO, NYC)
Director, Honey Badger Studios (PH)
Former Global Head for Commercial Partnerships and
Advertising Operations of Friendster.com and Multiply.com
Former Country Head and Business Director of Impaq
Interactive (for MSN Phils.) and Admax Network
3. Let’s start….
The first step in making money in
the digital food marketplace
is…to...
Set your goals
25. Of customers who compare prices on a
competitor’s site online and on mobile while
shopping.
54%
HP Retail Therapy Conference, August 2013
26. in Asia Pacific will use a mobile phone.
2.43 Billion
That’s 56.3% of total world users of 4.3Bn.
eMarketer’s Global Intelligence Report
September 2013
27. Ave. Daily Time Spent on Apps
41 Minutes
Primarily on Facebook and Line (in PH)
Nielsen July 2013