Mastering Social Media Strategies - Recruiting 2.0
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This document provides tips for using various social media platforms like LinkedIn, Facebook, Twitter, and job boards for recruiting purposes. It recommends connecting with candidates through shared connections on LinkedIn, using Facebook lists to organize contacts, searching relevant hashtags and keywords on Twitter, and checking specialty job boards that feature employer podcasts about open roles and company culture. The goal is to engage candidates on the platforms they use through real conversations and insights into opportunities.
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Mastering Social Media Strategies - Recruiting 2.0
- 2. What we’ll talk about… • Leveraging LinkedIn • Figuring out Facebook • Tinkering with Twitter • Jumping on the Job Boards Real Conversations. Real-time Recruiting.
- 3. Are you Linked In?
- 4. Connect to candidates through 1, 2, 3, 4, 5, 6 degrees
- 5. Join groups to post jobs for free
- 6. Think about where your candidates hang out… Professional Organizations Media Outlets Extracurricular Activities Local Clubs
- 7. Connect to members of groups
- 8. Use Q & A to send free inMail
- 10. Separate your candidates from your other contacts. Create a facebook list to stay organized.
- 11. Niche professional groups for specific skills
- 12. Send messages. Resist friend requests to avoid spamming.
- 13. Will tweet for jobs
- 14. Don’t be afraid of the big, bad bird
- 16. Reply to other with @username Send direct messages for privacy Search relevant keyword phrases Organize your contacts with lists
- 17. • Post once per day • Share insight AND job postings • List other ways to connect
- 18. Twitter keyword search for live results Get results delivered to your inbox
- 19. Bored with Job Boards?
- 20. Specialty Job Boards Indeed Dice RealMatch JobFox Doostang Beyond Ladders Vault Jobs in Pods ComputerWork CareerOneStop GlassDoor SimplyHired Thingamajob
- 21. Tagline: Logon. Listen. Apply Key features: Podcasts recorded with employers let job seekers hear about open positions, company culture and desired skills or candidates. Fun fact: Site creators encourage employers to have both hiring managers and front-line employees take part in the podcasts to give job seekers more insight into the company. Jobs listed: Podcasts feature jobs by state, type and company, such as AT&T, IBM and Intel.
- 22. NING Niche networking Interest groups User groups Companies
- 24. @HollystarPR Holly Gunn Holly Gunn www.linkedin.com/hollyegunn Marketing Manager Questions? ©Copyright 2009 RSACorp