1. Shop Genie
A scanner you can trust.
Holly Jackson
Shop Genie
A scanner you can trust.
2. Shop Genie
A scanner you can trust.
The Problem & Solution
There is a growing population of people with chronic medical
conditions including obesity,heart disease,and food allergies.
Most of these chronic conditions can be managed easily through
dietary changes.
The Shop Genie app allows people with medical conditions to:
• * Personalize their needs by adding their dietary restrictions
• * Save time by scanning items and analyzing products for
diet compliance
3. Shop Genie
A scanner you can trust.
Research: The Facts
* Food allergies in children increased by
50% from 1997-2011
* Food allergies in children cost us $25
billion a year
* 69% of adults are obese
* Obesity is linked to heart disease,the
#1 killer
* Heart disease costs us $444 billion a
year
86% of clinicians believe that mobile apps will become
important to physicians for patient health management in the
next 5 years
All of these medical
conditions can be
managed and/or
improved with a
healthy diet.
4. Shop Genie
A scanner you can trust.
Competitive Analysis
•Allows users to set
and track health goals,
provides daily health
tipes,and shares trend-
ing recipes.
•Price: free but costs
for many add ons
Allows users to track nu-
trition, keep a food diary,
and set a personalized
diet.
•Price: free
Allows users to build
shopping lists,get sug-
gestions for trade ups
for alternative products,
and share their lists.
•Price: free
5. Shop Genie
A scanner you can trust.
Competitor Usability Heuristics
0
0.5
1
1.5
2
2.5
3
3.5
4
Fooducate ShopWell MyFitnessPal
Nielsen’'s Heuristic Model
Fooducate ShopWell My Fitness Pal
6. Shop Genie
A scanner you can trust.
Research: Competitor Trends
My Fitness Pal ShopWell Fooducate
US Country Rank & Global Rank
7. Shop Genie
A scanner you can trust.
Audience Research
GOAL
How do users handle grocery shopping and
what are the biggest pain points they expe-
rience when shopping?
METHODS
Survey: 1 Type Form Survey with 30
respondents
Interviews: 7 individual interviews
Observations: Online health forums,
farmers markets,and grocery stores.
8. Shop Genie
A scanner you can trust.
Audience Research: Results
LESSONS LEARNED
+ The biggest obstacle for my primary persona was label
reading
+ While mothers make up my primary persona,they tend to
shop healthy for their children but not necessarily the
adults
"I feel like I am wasting so much time reading and scanning
labels for ingredients...it'’s incredibly frustrating."
9. Shop Genie
A scanner you can trust.
Primary Persona
HOPE-Health Conscious Mom
Age: 41
Work: stay at home
mom
Family: married, kids
Location: Oakland,CA
““"I care deeply about my
family’'s health &
wellbeing and a huge
part of that is the food
we eat including the in-
gredients we buy to
make a meal.”"
Frustrations
Keeping up with new health trends
Knowing all my family’s food restrictions
Too much time on label reading
Goals
Know I am buying quality food I can trust
Save time
Improve my family’'s overall health
A Day In the Life...
Every day is a juggling act,from getting Tommy to soccer practice
and Kim to ballet. Tommy has a gluten allergy,Kim has a dairy
intolerance,and Mike my husband is struggling with obesity. Grocery
shopping is overwhelming,time consuming,and stressful. I need help.
10. Shop Genie
A scanner you can trust.
Personas
SALLY-Senior Health Nut
Age: 67
Work: retired,
part time healthy
coach
Family: married,
grand kids
Location: Orin-
da,CA
“"“I want to live a long and healthy life. I strive to
keep up in activities with my children and grand-
children. That means I need to focus a lot of food
and fitness.”"
Frustrations
Keeping up with new health trends
Knowing all my family’s food restrictions
Too much time on label reading
COURTNEY-College Student
Age: 20
Work: intern
Family: only
child
Location:
Berkeley,CA
“"I want to look great,feel great,and stay healthy. I
need to be healthy so I can succeed in school and
grow in my career.”"
Frustrations
Knowing what’’ is healthy for me
Making time to shop and cook
Time constraints-shopping takes too much time!
11. Shop Genie
A scanner you can trust.
Site Map & Card Sorts
Create
Grocery List
Profile Scan My Lists
Use Camera
Scanner
Scan Results
My Stores
Actual List
13. Shop Genie
A scanner you can trust.
Design & Test: First Concepts
Original Concept Tested Well More Navigation
14. Shop Genie
A scanner you can trust.
Design & Test: Sketches
Pop App Link Used For Testing:
https://popapp.in/projects/56c8e656402112ed0a605d76/preview
16. Shop Genie
A scanner you can trust.
Inspiration Board: Competitors
ShopWell BuyLocal
17. Shop Genie
A scanner you can trust.
Mood Board & Principles
UX Principles:
* Authentic
* Simple
* Automagical
* Healthy
Shop Genie
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