Lake travis biz preso 2014
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Yelp 101: The Basics of Yelp for Business Owners
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Lake travis biz preso 2014
- 1. Yelp 101: The Basics of Yelp for Business Owners
- 2. This Live Demo Will Cover: - Who uses Yelp and why? - Harnessing the power of mobile - How to use Yelp for Business Owners - Best practices for responding to reviews - Q & A
- 4. Yelp: The Leading Local Guide for Real Word-of-Mouth
- 6. Who Uses Yelp? Relatively Affluent, Educated Adults
- 7. 61 MILLION REVIEWS AND COUNTING Reviewed businesses in every category Cumulative reviews contributed since inception 19% Restaurant s 13%
- 8. Why Do People Use Yelp?
- 9. 89% of visitors make a purchase within a week
- 10. Smartphone Adoption Growing in the US 62% Of the US mobile population now owns a smartphone and of that… 40% own an iPhone Nielsen Mobile Study August 2013
- 11. The Yelp App: Coming to a Device Near You!
- 12. HOW YELP USERS NAVIGATE: MOBILE APP Explore the Menu Click to Call Photos Directions
- 14. Free Tools, User Views & Customer Leads
- 15. New Free Tool for Restaurant & Bar Owners: Yelp Reservations Consumers who book a reservation will get email and text confirmation and reminders Business owners will get email notifications, and the ability to see and print a list of confirmed reservations in their Yelp Business Account. Simply set up your capacity, and reservations are enabled on your Yelp business listing. You can also add a widget to your own website to allow visitors to book a Yelp Reservation.
- 16. Optimize Your Listing – All of this is Free! Add Photos Add Basic Business Information Describe Your Business & Recommend Like- Minded Businesses Create a Yelp Deal & Gift Certificate Add your website & receive messages from potential customers
- 17. Your Mobile Audience: Entice Them With A Check-in Offer Thanks for checking in to Safari Helicopter Tours! Here’s a little something to show their appreciation: 1 Free Jurassic Waterfall Poster
- 18. Connect with Customers & Join the Conversation Send Private Message Post Public Comment
- 19. MYTH: Most Yelp Reviews are Negative FACT: Nearly 80% of Yelp Reviews are 3-Stars or Higher Distribution of All Reviews 1 Star 13% 2 Stars 8% Negative reviews play an important role too: • A variety of experiences are consistent with real life • You can’t please 100% of your customers 100% of the time
- 20. Negative Review? Stop, Drop & Roll. 1. Stop - Don't respond immediately. The best advice I've received is to sleep on it (although I typically lose sleep over such reviews). Waiting 24 hours can make all the difference. 1. Drop - Drop the prideful, defensive and harsh response. Let a trusted co-worker or friend read through your response before posting. Remember, taking the high road is rarely a bad idea. 1. Roll - Roll with it. In the end, you can't control the opinions of your clients. Attempt to mend any valid issues this person presented through their review. Keep providing the best possible service and products. Do those things and the more affectionate reviews will exponentially multiply!
- 21. Tip #1: Craft Responses You Can Be Proud Of…
- 22. Tip #2: Say ‘Thank You’, State Your Policy and Respond Promptly Review Update: 3 Stars 1 Star Review on 8/5/12 Public Comment from Business Owner
- 23. What Are Recommended Reviews?
- 24. What Are Recommended Reviews? All businesses are equal in this regard. (Advertisers & non-advertisers treated equally; not recommended reviews viewable.)
- 25. Why Some Reviews Are Not Recommended All businesses are equal in this regard. (Advertisers & non-advertisers treated equally; not recommended reviews viewable.)
- 26. Simply leave a trail of breadcrumbs so your customers know where to find you online. Provide Great Service Don’t ask for reviews…. Update Your Email Signature and Business Cards Create a Check-In Offer & Yelp Deal In-Office & Newsletter Marketing
- 27. Additional Help Contact Our User Support Team: www.yelp.com/contact Business Owner Log-in: www.biz.yelp.com Business Support Center: www.biz.yelp.com/support
- 28. Questions?
- 29. Paid Options – Search Ads & Business Page Upgrades Business Page Enhancements: • Customized call to action • 60-90 second video • Photo slideshow • Removal of competitor ads