Bankers Association Communications Conference Deck

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The document discusses strategies for website development on a budget. It recommends focusing on an open-source content management system to reduce total cost of ownership, democratizing content creation, and investing in analytics and design. The document provides steps to start the process, including reviewing analytics, creating specifications, information architecture, and continuous testing and review. The overall message is that simpler solutions can be harder but are worth it to move projects forward within budget constraints.

Technologie Bildung

Is your Website working hard for you?

Thursday, November 7, 13

SOCIAL MEDIA SOCIAL MEDIA

That’s been one of my mantras — focus
and simplicity.
Simple can be harder than complex: You
have to work hard to get your thinking
clean to make it simple.
But it’s worth it in the end because once
you get there, you can move mountains.

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FACEBOOK

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Thursday, November 7, 13

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04
MASSERATI OR
TOYOTA

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

04

05

MASSERATI OR
TOYOTA

FIRST STEPS

Thursday, November 7, 13

03
MOBILE

01

02

WHY NOW?

STRATEGIC
FRAMEWORK

MOBILE

04

05

06

MASSERATI OR
TOYOTA

FIRST STEPS

Q&A

Thursday, November 7, 13

03

WH Y N O W ? : A M O ST E X CI T I N G CHA R T

Thursday, November 7, 13

STRATEGIC FRAMEWORK

Thursday, November 7, 13

STRATEGIC FRAMEWORK

01
PEOPLE

See
Think
Do + Share

Thursday, November 7, 13

STRATEGIC FRAMEWORK

01

02

PEOPLE

CONTENT

See
Think
Do + Share

Thursday, November 7, 13

What
When

STRATEGIC FRAMEWORK

01

02

03

PEOPLE

CONTENT

CONTEXT

See
Think
Do + Share

Thursday, November 7, 13

What
When

Location
Occasion

Virginia Community College System - OLD

Thursday, November 7, 13

Virginia Community College System - Redesign

Thursday, November 7, 13

WHY NO W ? : M O BI LE I S MA I N ST R E A M

Thursday, November 7, 13

Virginia Community College System

Thursday, November 7, 13

Mobile Technology - Apps
NATIVE
Rich User experience
Can take advantage of all device
capabilities
Discoverability
HYBRID
One Code base
Memory leaks
Limitations on using device capabilities
WEB APPS
Wi-Fi required, poor user experience
Limited use of device features
No approval process
Thursday, November 7, 13

W EBS I T E O N A B U DGE T

Thursday, November 7, 13

G ET M O R E FOR LE SS

Thursday, November 7, 13

G ET M O R E FOR LE SS
•

Open-Source CMS

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize Content Creation
•

Thursday, November 7, 13

G ET M O R E FOR LE SS
Open-Source CMS
• TCO - Total Cost of Ownership
• Content creation takes the longest
• Democratize Content Creation
• Don’t jump on fads
•

Thursday, November 7, 13

F I R S T STE P S

Thursday, November 7, 13

S T A RT HE R E

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine

Thursday, November 7, 13

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

Thursday, November 7, 13

Organizational goals (If your website were to

S T A RT HE R E
• Review Analytics
• Decide on your budget
• Create high level specs that combine
➡

➡
➡

•

Organizational goals (If your website were to
disappear, what would users not be able to do?)
User surveys
Best Practices

Create Use cases

Thursday, November 7, 13

DROP US A LINE

WEBSITE

FACEBOOK

(804)788.1414

Hodgesdigital.com

Facebook.com/HodgesDigital

Thursday, November 7, 13

Q U E S TI ON S?
s o n a l i @ ho dgesd ig it al .c om

Thursday, November 7, 13

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