Hodges digital strategies case studies

Digital = Design + Social + Mobile
Hodges Digital Portfolio

Manifesto
Hodges Digital Strategies sits at the intersection of Communications
and Technology to help our customers grow audiences through effective
communications and innovative technical solutions.

DROP US A LINE WEBSITE FACEBOOK
(804)788.1414 Hodgesdigital.com Facebook.com/HodgesDigital

SOCIAL MEDIA SOCIAL MEDIA

C A S E ST U D IE S


MOBILE WEBSITE

VCU SCHOOL OF BUSINESS
www.businessrams.com
Goal:
Mobile enabled website aimed at high-schoolers with the sole
purpose of convincing them to request an application form. HDS
leveraged prior knowledge of the client - we transitioned VCU
School of Business to a CMS from an html site - to build a
targeted micro-site

Strategy:
Site design is much more youth-focused and integrated with
social media than the main site. Site visitors are immediately
engaged to take the quiz and thus exposed to various aspects and
advantages of a VCU Business education.

Results:
WordPress based Web-based and mobile
enabled app. Previous VCU School of
Business site was built using Drupal (site
has since been taken internal by VCU’s
internal IT.)

WEBSITE CONCEPT DESIGN AND DEVELOPMENT

TEACHING MONEY VIRGINIA
www.teachingmoneyva.org

Goal:
To help Virginia teachers find high quality resources to teach
new Economics and Financial Literacy requirements. A
consortium of organizations including Virginia Banker’s
Association, the Federal Reserve and others were responsible
for conceiving the site. The most important feature is the ability
to search site resources using multiple search criteria. Once a
resource is selected, detailed information is provided in a user-
friendly format.
Strategy:
In order to make peer-review and publishing stream-lined, we
included complex work-flow processes. Multiple users can
upload resources. Each resource is peer reviewed and then
routed to admin for approval and publication.

Results:
Drupal-based App that is actively in use by
K-12 teachers across Virginia


BLOG AND WEBSITE RE-DESIGN AND DEVELOPMENT

VIRGINIA CHAMBER OF COMMERCE
http://www.vachamber.com/
Goal:
To design a site that positions the VA Chamber of Commerce as
the premier business organization in the state, reflected both in
terms of the site’s functionality and design aesthetic. Further,
the Chamber wanted to create a Blog and sub-portals that
include video, slide-shows and content that is relevant only
when the state legislature is in session.

Strategy:
Full-featured site developed in WordPress that incorporates a
blog (organized by keywords). The Chamber maintains the site
internally, therefore HDS developed several custom widgets to
administer all area of the site.

Results:
Wordpress site - content is updated on a
regular basis by an internal staff member.
Some site content rotates in and out of
use based on Legislative session.


WEBSITE RE-DESIGN AND DEVELOPMENT

Virginia Council on Economic Education
http://www.vcee.org/
Goal:
Develop a site that includes all of the relevant information that
Virginia’s teachers need to access information and register for
workshops. The Virginia Council on Economic Education is a
state-wide organization, located within universities across the
state. Each university offers Teacher training workshops.

Strategy:
Since content creation is distributed across the state, we built
complex work-flow underneath the covers for information to
flow from the central location to the local universities.
However all of that is seamless to the end user, who can sign
up for workshops located anywhere across the state.

Results:
Custom .Net based CMS site with
extensive workflow used by 10 state-wide
university branches and the headquarters,
offering services to Virginia’s educators.


WEBSITE RE-DESIGN AND DEVELOPMENT

Family Lifeline
http://www.familylifeline.org/
Goal:
To create a new website that unified brand identities of existing
and beloved non-profits. Family Lifeline recently merged with
CHIP . The new website provides audiences a clear
understanding of services that the organization provides.

Strategy:
By making services front and center on the Home page and
navigation, HDS immediately educates the user about the
blended services for the organization. Visual design on the site
was also refreshed (logo was the only element that was
retained) to indicate a blending of multi-generational services.

Results:
WordPress site that addresses any brand
confusion on what the blended
organization offers. Website was pivotal
to re-branding of the organization.


RE-BRANDING, CONTENT AND WEBSITE DEVELOPMENT

THE MONUMENT GROUP
www.themonumentgroup.net

Goal:
All we had to work with was the stylized ‘M’ from the previous
logo. The Monument Group asked us to refresh and modernize
their brand to reflect their approachable style of functioning
and wealth of experience.

Strategy:
We decided to describe their expertise via case studies and
testimonials. Further, we wrote all of the site content to make
it engaging to end-users and to provoke a contact or call to the
group. We used images judiciously to contrast and draw
attention to certain features of the site.

Results:
WordPress Site. Design, Copy and off-line
branding all emerged from just the ‘M’
from the original logo.


FAN PAGE + CUSTOM APPS

ChildFund - Experience of a Lifetime
Goal:
To create a multi-dimensional app that engaged current fans with a promotion that
offered a meaningful prize. Based on qualitative and quantitative data from our Analytics
action reports, HDS concepted and developed a contest that allowed one lucky winner the
opportunity to visit their sponsored child.

Strategy:
Leveraging our deep experience with Facebook, HDS built an app that allowed contest
entrants the ability to leverage their friend network to enter the promotion and thus virally
spread the message of ChildFund’s work. The outpouring of affection and support for the
organization validated it’s mission and drew new donors to the organization.

Results:
78% Fan engagement.


iOS NATIVE MOBILE APPS

RUTGERS UNIVERSITY ATHLETICS
http://itunes.apple.com/us/app/rutgers-athletics-hd/id458426243?mt=8

Goal:
To build a mobile app that is a one-stop shop for all of Rutgers
Athletics events. iPhone and iPad apps that live-stream events,
stream news, social media, team-info and stats.

Strategy:
The Apps were designed to function in a magazine-format. Most
current news item is one the cover of the app. Right after the
user “flips” open the cover, they are able to access all areas of
the app. Live-stream and archived video can be viewed in a
fullscreen mode and also on a large screen via Apple TV
integration.

All team related information - Schedule, Bios stats etc are right
at a fan’s fingertips

Results:
4+ star rating for apps on Apple’s App
Store.

Hodges digital strategies case studies

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