Rotarix is targeting parents of young children in Vietnam to promote its vaccine. It has partnered with NEO Creative to develop a 360 digital marketing campaign utilizing various online channels. NEO will leverage tools and strategies across search, social media, video, and more to help increase awareness of Rotarix and ultimately drive more parents to vaccinate their children. The goal is to position Rotarix as important for children's physical, mental, and overall development.

1. ROTARIX
360 DIGITAL MARKETING
NEO CREATIVE INTERACTIVE DIGITAL TEAM

2. Your consumers
4. How’s NEO help profits
3. NEO MATRIX- Not only digital tools
2. Why digital marketing?
1. Rotarix’s target audiences

5. “Vaccine Rotarix – For the physical
and mental development
of a child”

7.  Care & feeding
 Health
 Development
 Safety

9. Vietnam Net Citizens report 2011 - Cimigo
Vietnam
Population
89 M Internet
User
28M

10. Target
Target
Target

11. 2.5-3 hours
are spend per sessions

12. Share of Time Spent Online

13. trust online friends and ‘strangers
with experience’ SOURCE: Digital Mom, Razor Fish & Cafe Mom

14. 360 digital influence campaign
Facebook Interactive
marketing Video
Search Engine
Marketing Online PR
ROTARIX
SITE
Forum Web Banner
Seeding
Google Adwords
Facebook Ads

21. Help your

23. Therefore,
increase your

34. QUESTIONS

35. NEO MATRIX