A talk we gave at a conference about utility strategies in Europe

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‘Digitalisation wont affect our industry’ — and other quotes
from the decision-makers on a rapidly changing energy
market
26/01/2015

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Undifferentiated products
Undifferentiated growth strategies
High churn rates
What we’re seeing in the market

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“Did you say that we’re going to
sell fewer kWhs?!”
- Head of business development at a european utility

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kWh are sold at cost (0 margins)
which means
Selling kWh is not a good business
A reality in deregulated markets

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Great news!

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How can we add the most
value for our customers?
The new focus for the market

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Preinstalled hardware in every home
The industry’s differentiator

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“Smarta meters and hourly billing
is just an extra cost”
What we heard before

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Create a better service by leveraging
customer data
Unique opportunity

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“Digitalisation wont affect our
industry to any larger extent”
- From a top decision making at one of Europe’s biggest
utilities. Focus area: innovation

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1. Open data
My 3 recommendations to the industry
2. Integration
3. Invest and collaborate

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Make it easy for you customers
to get access to the best digital
service by making their data
open
Open data

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Create interesting integrations
that adds value to the products
they already have and love
Integration

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Invest and collaborate with
companies that solve specific
problems for your customers
Investera and collaborate

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Thank you!
26/01/2015
Hjalmar Nilsonne, CEO
twitter: hnilsonne, email: hjalmar@watty.io