Pawsome is Pet E-Retail & trying to be true to our claim of being the complete pet care destination, we cater across the Pet World, making us the one stop solution provider from Product to Service Provider to Information which is currently the issue & is not been valued for its worth.
2. 1. Business Overview : What Pawsome offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
3. 1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
4. Specialist Store
(Pet Stores/ Vet Clinics)
• High Loyalty
• Personal And Expert
Customer Interaction
• Varied Range Of
Stocks/Products,
{Preferred Channel Of
Sales Industry Wise}
• Limited Reach in terms
of service
• Customer needs to visit
to check new products
Modern Trade Outlet
Limited Range Of
Stock/Products
No Personal/Expert to
Customer Interaction
Only Product Oriented
Becomes part of the
household purchase
E-retail
• High Span Of Service &
Delivery
• Convenience of doing
the purchase from
anywhere any time
• Varied Range Of
Stocks/Products
• Non Personalized
Interaction
• Information At Your
Finger Tips
E Commerce for Pet Care?
5. +
E-retail for
everything Pet
Food, Accessories,
Grooming Products,
Health Products
across all category of
pets.
Platform to connect
Pet Parents
Animal Behavioral
Expert, Trainers,
Vets, Fosters, Spas
Salon n more
6. 9th Oct 2014
• Zysk E-Commerce Pvt Ltd
Incorporated
3rd Dec 2014
• Office Set up
8th Jan 2015
• Site development
• Brand Tie-ups
• Social Media initiated
31st March 2015
• www.pawsome.co.in goes
live
Journey So Far
7. We cover Pet’s across all categories
Pet Assist - database for service pertaining to pet needs (Vet’s,
Trainer’s, Animal Behavior Expert & many more)
Community - we intend to congregate NGO’s & Animal welfare groups
at one location
Blog - we share helpful information & tips for all Pet Parents
Social Media (FaceBook, Twitter & G+) - we share daily pointers to keep
the pet happy n healthy.
We have ‘Pet Parent’ Profile system, which will helps us track
customers better.
Pawsome & Its features
9. Pet Assist - database for pet service
Pawsome Blog – Tips on Pet Care & Also
Content Marketing.
Special – Unique Products, Service or Initiatives
10. Current Marketing Strategy
All communication is via FaceBook,Twitter,G+, Instagram &
Emailer’s.
True to our claim, we’ve targeted pet-specific owners/pet parents with
pet care content which is relevant, topical & consumable.
Pet Parent Blogs – Pawsome Parenting Tails
Adoption Blogs – Pawsome Adoption
We’ve partnered with World For All & have actively collaborated with
them on a successful Pet Adoptathon in Mumbai.
We are currently working on a more larger collaboration which gets more
visibility
11. Communication Data
FaceBook
Started on 21st Jan 2015
Current Fan Base – 2240 +
Total Inorganic Reach – 11125
Total Organic Reach – 1162
No of Campaigns done – Site Promotion – 1, Product Promotion - 6
Emailer’s.
Started on 21st April 2015
Subscriber Base – 600 + (People who have registered other than FaceBook)
No of Campaigns done – 20
Average opening rate – 10
Average click rate - 5
12. Warehousing
Gives control over
product range, product
quantity,
More control
Helps better logistic
chain & ensure timely
delivery
More Satisfied
customers
This module cost
intensive
Listing
Secondary
functionality to the site
& supports to add
traffic.
Aids better & faster
market penetration.
Secondary source of
revenue post reaching
critical mass.
Business Model
13. 1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
14. 1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
15. 2014
• Sales of
Pet
Care -
Rs.1.8
billion
2019
• Forecast
Sales of Pet
Care -
Rs.2.7
billion.
Market Potential
16. Market Insight
Pet Care are a market is divided into
Dogs
Cats
Birds
Fish
Small Mammals,
Reptile
Following slides will give us snapshot of what this market looks like
19. Active Sales Channels
Pet Care are products sold across
• Grocery Retail outlet
Modern Grocery
Hyper/Super Markets
• Non Grocery Retail outlet
Pet Stores
• Non Store Retail outlet
Internet Retailing (Gaining steady “Traction & Growth”)
• Non Retail Outlet
Veterinary Clinics
Moving ahead we shall see some number for these above categories
21. 1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
22. 1. Business Overview : What Pawsome Offers
2. Pet Care Overview : Market Potential & TG
3. Projection : Industry Forecast, Pawsome
Revenue Structure & Future Requirements
Index
25. Substantial growth potential
Market Size of 34 Cr by 2019
No other dedicated E-commerce
Focusing on 50 L + population as of 2014
Unorganized segment of Pet Industry
Stand alone & Isolated stores with geographic limitation
Lower logistic cost as product package size under 3Kg.
High margins (50% ^)in comparison to Cat n Dog products.
Lack of competitors focus.
Other Pet Industry - Highlights
26. For faster & aggressive rate of climb to be the leading Pet Care Destination we need
to have these in our arsenal, which are categorized under these
Digital & Technology
Advertising
Robust site & upgrades
On-Ground
Multi-city presence
Tie-Ups
Product & Services
Better & more range of products
Drop step & customer centric services
What do we need
27. Elaborating further, let take a look at each of them.
Digital & Technology
Advertising
SEO - for better visibility
Ad Retargeting – to drive more traffic to the site
Social Media + Emailer’s – More aggressive campaign with higher
spends
Robust site & upgrades
Interface with latest technological builds
Better server n system integrations
Mobile App version of the site
What do we need
28. On-Ground
Research has shown that, inaccessibility, lack of quality service & long due dates,
have created a need in the market that is as of yet addressed
Currently the base of operation is in Mumbai with logistic capability across the country, this has
limitation both cost & timeline wise
Multi-city presence – this would help solve the above problem
Nodal hubs depending on the regional potential for better distribution
Tie-Ups
With Pet services - better market penetration & making us 1stop solution.
Product & Services
Better & more range of products
Drop step & customer centric services
Visiting Vet’s
Vet Chat & many more
What do we need
29. Primary Revenue Source
• Product Sales across pet segment (Multi Brand)
• Food
• Accessories
• Toys
• Pet Insurance
Secondary Revenue Source
• Listing of Services & Service Provider
• Vets,
• Trainer,
• Animal Expert,
• Spas n Salon & many more.
• Advertising on site.
Revenue Source