This document provides guidance on using social media for talent acquisition and background screening. It discusses developing a social media plan with company guidelines and using platforms like LinkedIn, Twitter and Facebook to find passive candidates. Evaluating the social media screening process with metrics and feedback is also recommended. Background checks on social media should be done carefully to avoid discrimination, and searching only after an in-person interview is a best practice. Companies are advised to have a written screening policy and use a separate researcher to mitigate legal risks when using social media for hiring purposes.
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Tweet This Job - Best Practices for Social Media in Talent Acquisition and Candidate Background Checks
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Tweet This Job!
Best Practices for Social Media in Talent
Acquistion and Background Screening
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questions here any time
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How To Interact Today
6. You’ll Need a Social Media Plan
Build a Foundation
Company Guidelines
Find Candidates On Social Media
Evaluate and Modify Process
7. The Hiring Landscape Is
Changing.
Today over 90% of companies
use social media for recruiting.
8. § 77% of job seekers expect to see a company career site
§ 94% say employers should present themselves on at
least one social or professional platform
§ 61% expect employers to have a Facebook career page
§ More than half of job seekers look for a company page
on LinkedIn
Why You Need A Social Media Presence
9. Highlight Your Company’s Features
Showcase Your
Work
Put a Spotlight on
Your People
Show Off Your
Culture
Brag About Unique
Benefits
10. § If you’re being social in recruitment, you want to consider
how open you are to letting employees use social media at
work
§ Your company’s recruitment strategy should reflect the
policy. You don’t want to give candidates the wrong
impression
§ Have a clear process for employees who are participating in
your for social referral program
§ Track and measure which sources work best to attract
quality candidates
Be Open to Internal Social Media Usage
11. Three Tips For Finding Candidates
On Social Media
1. Use LinkedIn, Twitter and Facebook to
find passive job seekers
2. Ask your employees to reach out to their
networks
3. Use targeted groups, communities and
hashtags to get found
12. Evaluate and Modify the Process
Set key performance
indicators
Record and analyze
data
Get feedback from
candidates
Ask for employee
input
13. Ted L. Moss, CPP
CEO Crimcheck.com
Social Media and Employment Screening
14. Social Media : Pre-Hire
of hiring
managers
used social
networking
sites when
screening
applicants
15. Social Media : Pre-Hire
Pros
- Risk Management
- Negligent Hiring Mitigation
• To ensure that there are no ”alarm bells”
-Negative Comments about previous employer
-Violent Tendencies
*What if the candidate had openly violent comments on social media and
you did not make even a casual search?
Should I check out an applicant’s
Facebook, LinkedIn, or other social
media or internet sources?
16. Social Media and Employment Screening
The Employer’s Responsibility
What if negative information is out there on public
sites, and you didn’t check?
What can be found in a simple Google search? Is
it relevant?
17. Social Media and Employment Screening
Should I check out an applicant’s
Facebook, LinkedIn, or other social
media sites?
Cons
- Potential Discrimination
- Misjudgments
• Title VII - Finding out more than you need to know
• Accuracy - Who is generating the content? Can it be
validated?
• Legislation – increased laws prohibiting password
requests
18. Social Media and Employment Screening
What can you find out when viewing
someone’s Social media pages?
Protected Classes
Sex
Religion
Sexual Orientation
Age
Race
Disability
19. Social Media and Employment Screening
Password Requests:
Password Demand laws are being passed in many
states
How do you want to be viewed as a potential employer?
Who do you want to attract?
Gen Y and and Millennials are sensitive to
these requests
20. Best Practices for Social Media
Screening
Have a written
policy
Don’t ask for
Passwords
No Searching
until candidate
is in final
stages of
interview
Keep the
researcher
separate from
the decision
maker
21. Best Practices for Social Media
Screening
A screening policy should address: (this is just the tip of the iceberg)
-Who
-When
-Adverse Action
-FCRA legislation
-Your state’s and industry laws and requirements
-EEOC recommendations
job relatedness
use of criminal records in screening
-Social media screening
Have a screening policy in place which
included social media screening (SHRM has
a good example)
22. Best Practices for Social Media
Screening
Don’t ask for passwords
It’s invasive, frowned upon, and with all the new
legislation pending, will probably be illegal
nationwide soon.
23. Best Practices for Social Media
Screening
Search only after initial in-person meeting when the interviewee
is a viable candidate to avoid accusations of discrimination
Don’t search the internet until the
candidate is in the final running; or at the
time of running the background check
24. Best Practices for Social Media
Screening
• An HR person not involved in the decision making process
• A legal team member
• Other uninvolved employee
• Third Party Provider
Also, make sure they follow specified guidelines
about what you are looking for:
• Violent comments
• Illegal drug use
• Badmouthing current/past employers
Utilize an uninvolved third party to do the research
25. Crimcheck.com
Headquartered in Strongsville, Ohio, Crimcheck.com is one of the leading
authorities in the employment screening industry.
Crimcheck partners with HiringThing to give customers the ability to order,
manage and track background screening components for job candidates right from their
HiringThing dashboard.
A recent Crimcheck client survey shows that on average, our clients see the following
results compared to their previous screening vendor with our help:
Call 877-992-4325 to speak with us about a custom designed screening program for your
company.
1. 36% reduction in bad hires
2. 30% reduction in employee turn-over
3. 32% reduction in absenteeism, theft and fraud
4. 18% decrease in the turn-around time of their background reports
26. Overview of HiringThing
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that helps companies
hire
Fast, affordable
solution for getting job
openings filled
Fully customizable –
hire the way you want
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