Social media is becoming a key resource for caregiver recruitment at home healthcare agencies.

1. The New Role of
Social Media
in Home Healthcare Recruiting
P R E S E N T E D B Y

2. Social media
is becoming a key resource for
caregiver recruitment at home
healthcare agencies.

3. Recruiters and job seekers alike are spending an
ever-increasing amount of time on social media channels,
either looking for the next best candidate
or their next career move.

4. It’s no surprise more job seekers are
turning to social media to research jobs.
It’s already integrated into their daily activities.

5. Social media is one of the
quickest ways to reach billions of people
across demographics.
It’s increasingly being used by recruiters to target job
applicangs and is becoming especially popular in the
home healthcare segment.

6. 2x
In the past five years, the use of
social media for job searching in
the healthcare industry has
nearly doubled.[2]
42%
42 percent of home
healthcare job seekers engage
in social media for job searching
purposes.

7. If you’re not already leveraging a social
recruiting strategy, now is the time to start.
Your agency can quickly gain a competitive advantage in
sourcing top talent by strategically using social media to
reach a growing talent pool.

8. Unfilled jobs cost the U.S. economy
$160 billion a year[3]
– just think about how much they could be
costing your agency.

9. 581,000
Personal Care Aids
These are some of the industry’s highest demand positions, based
on projections for new job openings in 2022:
527,000
Registered Nurses
424,000
Home Health Aides
312,000
Nursing Assistants
183,000
Licensed Practical
& Licensed Vocational
Nurses
163,000
Medical Assistants
74,000
Physical Therapists

10. Reach and secure top talent, and quickly fill your
open positions with a qualified candidate by creating a
social recruitment strategy.
Here are some useful tips to get you started:

11. JOIN THE RIGHT CONVERSATIONS
With so many social media users, targeting them based on social network is
not enough. Make sure you’re recruiting potential candidates by:
Using hashtags on Twitter, such as: Posting on online job boards, like:
#hiring
#recruiting
#RNs
Indeed
HomeCareCareers.com
Health Jobs Nationwide
Career Vitals
#LVNs / #LPNs
#caregiverjobs
#homecarejobs

12. Also, be sure to keep an active Twitter,
Facebook and LinkedIn presence
even when not actively recruiting, by:
Posting and
commenting on
items in targeted
LinkedIn groups
Regularly sharing
relevant content to
company Twitter and
Facebook accounts
Asking
conversation-starter
questions and engaging
with responses

13. Social media should not be used solely for posting job openings.
Use it to also promote your company culture, and
show candidates it’s a great place to work.

14. Post pictures
of fun office events
or outings
Here are some ways you can promote your culture and
employment brand:
Recognize employees
by posting to share their
birthdays or exceptional
work and awards
Go “behind the scenes”
and post pictures of your
different work areas
Highlight
customer testimonials
Share
relevant content, pictures and
quotes for popular hashtags
like #motivationmonday

15. STAY ORGANIZED
The key to a successful social recruiting strategy
is staying organized. This can be difficult when
you are trying to keep track of applicants across
different social channels, as well as traditional
recruiting avenues.

16. Investing in an Applicant Tracking System (ATS)
can help you stay organized with hiring data.
It will:
Collect hiring data Interpret hiring data
Measure which
sources result
in quality candidates

17. Sending pre-screen
surveys to identify star
candidates
Automatically
weeding out applicants
who aren’t a fit
Do you dread the tedious aspects of
recruitment, like sorting through
hundreds of initial applicant resumes?
Your ATS can help with this too, by:

18. LEVERAGE ANALYTICS
Your ATS will provide you valuable analytics to
measure your hiring success rate across platforms.
These analytics will help you:
Understand which social
and other recruitment
channels provide you the
best leads
Dedicate more time
and resources to
high-producing channels

19. If social media is not involved in your
recruitment strategy, your home healthcare
agency risks missing on a significant piece of the
talent pool.
Securing top talent is a challenge in any industry – but even
more so in home healthcare, where turnover rates and open
positions both tend to be high.

20. To learn more about how to improve
hiring at your home health agency,
schedule a demo today.
Schedule a Demo