Category review osv.pica Novembar BiH
- 2. SoV M2 PROIZVOĐAČI
SOV M2 x SNU YTD 2013
32.10%
COCA-COLA
COMPANY
DROGA KOLINSKA DD
21.40%
8.10%
SNU
SKU
115
158
194
163
199
349
107
JAMNICA D.D.
PO
107
128
SINALCO SRBIJA
D.O.O.
5.60%
35
40
42
PEPSICO INC
5.00%
53
53
53
98
117
142
155
221
261
DELHAIZE GROUP SA.
Brands outside selection
2.90%
24.90%
- 3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
JAMNICA D.D.
-12.6
COCA-COLA COMPANY
-0.1
DROGA KOLINSKA DD
2.5
SINALCO SRBIJA D.O.O.
2.6
PEPSICO INC
DELHAIZE GROUP SA.
Brands outside selection
-3.7
1.6
9.7
- 5. SoV M2(SNU) Proizvođača po trgovinama
18.20%
COCA-COLA
COMPANY
36.90%
5.80%
17.30%
5.40%
18.60%
12.70%
20.50%
27.00%
5.30%
4.70%
DELHAIZE
GROUP SA.
DROGA
KOLINSKA DD
16.10%
32.80%
11.60%
7.80%
41.40%
44.20%
JAMNICA D.D.
44.50%
43.00%
15.40%
9.70%
17.20%
5.40%
PEPSICO INC
78.60%
SINALCO SRBIJA
D.O.O.
Brands outside
selection
5.20%
14.90%
3.70%
3.70%
3.90%
4.00%
3.00%
4.20%
9.40%
19.00%
17.10%
6.00%
6.70%
5.30%
18.10%
INTEREX
HIPERMARKET
24.40%
24.90%
26.50%
15.70%
KONZUM
KONZUM
MAXI
KONZUM
SUPER
MAXI
25.20%
19.00%
MERCATOR
HIPERMARKET
TUŠ
Retailersoutside
selection
- 6. Brend vs Private Labels SoV
SNU X M2
Privatna robna marka
4%
Nacionalna robna
marka
96%