The Kings of Content Marketing with Joe Pulizzi

Employees have been proven as an untapped resource that help increase reach, impact and quantifiable results for brands big and small. To capitalize on this opportunity more and more companies are adopting Employee Advocacy as a go-to strategy to propel their content, marketing programs, and social selling. Join thought leaders Ted Rubin, and Sarah Goodall, Head of Social Business (EMEA) at SAP as they discuss the best practices, strategies and tips behind activating a successful Employee Advocacy program that drives real ROI (and #ROR!).

Slides from our 5/2/2012 webinar with Joe Pulizzi on professional services content marketing

Business News & Politik

One of Today’s Speakers:

www.spiralingupbook.com
Lee Frederiksen, Ph.D.
Managing Partner, Hinge Marketing
lfrederiksen@hingemarketing.com

Online Marketing for Connect with me on LinkedIn:
Professional Services in/leefrederiksen
Coming Summer 2012
www.hingemarketing.com/newbook
Connect on Twitter:
@HingeMarketing

#Hingecontentmktg

@juntajoe

Content is King:
Good to Great Content Marketing

Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute
Co-Author, Get Content Get Customers
and Managing Content Marketing

Agenda

•  How content marketing impacts professional
services firm growth and profitability
•  What is the state of content marketing today
•  Good vs. Great content marketing
•  How to apply to your firm

#Hingecontentmktg
5

New Study for Professional Services

To
download
the
report,
visit

www.hingemarke7ng.com/library

500! firms

20!
Top Experts"

319!
average employees $53,929,835!
average revenue
#Hingecontentmktg

Why Online Marketing? Growth

#Hingecontentmktg
7

Why Online Marketing? Profitability

#Hingecontentmktg
8

High Growth, Lead Generating Firms
are Creating Content

#Hingecontentmktg
9

Building Trust Through Engagement

#Hingecontentmktg
10

@juntajoe

To help transform marketers into publishers.
Less renting, more owning.
EVENTS MEDIA CONSULTING

Sept 4-6, 2012
Columbus, OH

@juntajoe

Search Engine
Social Media Optimization
STORYTELLING

Lead
Generation

@juntajoe
http://bit.ly/2012cmtrends

60%

@juntajoe

Six Characteristics that
Separate the Good to
Great Content
Marketers

@juntajoe

1 The Focused,
Non-Sales Content
Mission & Platform

@juntajoe

2 Give Away
the Secret Sauce
“Having a Grocery List
Doesn’t Make You a Chef”

@juntajoe

The content marketing team….
Typical roles within your existing team…

Chief
Content

Oﬃcer

Managing
Content
Chief
Listening

Editors
Producers
Oﬃcers

Content
Creators

@juntajoe

Social Media
Public Relations
Marketing
Email
Mobile
Search

@juntajoe

Example….
Joe Chernov
Vice President, Content Marketing
Eloqua

“Joe is responsible for identifying, sourcing and distributing
Eloqua’s market-facing content over all relevant social channels.
He also oversees public relations, analyst relations and social
media. Joe doubles as @eloqua on Twitter. He co-chairs the Word
of Mouth Marketing Association’s member ethics panel and
speaks at conferences and universities about social media and
marketing ethics.”

@juntajoe

Example….
Rob Yoegel
Content Marketing Director
Monetate

@juntajoe

4 Leveraging
Employees in
Content Creation

@juntajoe

•  Average 24 posts per week/90% participation
•  850% increase in site visitors in last 18 months
•  10,000+ enewsletter subscribers with 25% open rate
•  Over 1,000 published blogs, articles, videos and podcasts

More Closed Business,
Shorter Sales Cycles

@juntajoe

5 Building the Influencer
or Customer Community
(a focus on referral traffic)

@juntajoe
Google Alerts
- Listen to Share Relevant Content
- Listen for Story Ideas
- Listen to Build Your Influencer List

@juntajoe

THANK YOU
Joe Pulizzi
joe@contentinstitute.com • @juntajoe on Twitter

September 4 – 6, 2012 – Columbus, Ohio

CODE “JUNTAJOE” TO SAVE $100

Complimentary Content Marketing
Review for Professional Services

An expert review of your firm’s
content marketing, including:
•  Strategy
•  Implementation

Respond to follow-up email or contact us directly:
Lfrederiksen@hingemarketing.com
(703) 391 8870

#Hingecontentmktg
50

Weitere ähnliche Inhalte

Was ist angesagt?

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

Jon Wuebben

2.17 webinar

Social Media Today

Content shared by advocates performs 10 times better than content shared to paid channels, and seven times better than content in owned channels. That’s why smart brands are empowering their employees to create authentic brand content, including unique photos and videos. As Employee Advocacy programs mature, companies are finding new ways to leverage the power of their brand ambassadors. In this webinar, you will learn to boost your content marketing by empowering your employee advocates. You will also learn: • How to enable employee advocacy for content creation • How to create collaboration between marketing and employee advocates • Implementing and managing content strategies for your employees

1.27.15

Social Media Today

2011 12-08 scalable predictable sales and marketing

The Great Content Marketing Reboot

The Content Advisory

Big Brand Influencer Marketing - Trends, Case Studies, Best Practices

20 Epic Examples of Content Marketing

Modern civilization was built on the backs of great cities. Likewise, great businesses are now being built on the backs of B2B marketing. Cities like Rome, Athens, Hong Kong, and New York have been our models of culture and progress. And from the outside, these cities appear to function effortlessly. The truth is quite the opposite. In order to build a successful B2B marketing empire, you must have a solid foundation in place. This eBook will cover the foundational elements of how to build your: - B2B Marketing Strategy - Marketing Career - Marketing Squad Gain insights and advice from top B2B marketers like Ann Handley, Michael Brenner, Chris Moody, Scott Monty, Lee Odden, Jason Miller and more!

[eBook] How to Build Your B2B Marketing Empire From the Ground Up

How can companies determine the ROI for social media and content marketing programs? This presentation delves into the reality of measuring social and content ROI, and shares ten truths of the world of content marketing today. In addition to sharing information gleaned from years of working in social and content with clients both inside and outside the outdoor industry, Sara also takes a data-based approach to helping organizations make decisions about their social and content programs guided by real business goals. Originally presented at Outdoor University at Outdoor Retailer in Salt Lake City, on July 31, 2013 by Sara Lingafelter, Director of Social Strategy at Portent, an Internet marketing company based in Seattle, WA.

ROI WTF? Content Marketing Today, in Ten Truths

Sara Lingafelter

How to Use Content & Influence to Grow Your Business

Digital Media Academy of Canada

Leverage Content Marketing and Social Media to Engage More Customers

McGraw-Hill Professional

Digital marketing fundamentals

Summary: Having a tough time turning innovative ideas and exciting campaigns into a reality? This session will arm you with tactics for overcoming the inevitable obstacles that prevent good ideas from becoming good work. Action Item 1: How to sell your big ideas to your boss. Action Item 2: Tips for understanding & overcoming corporate politics. Action Item 3: Advice for navigating territory lines.

Navigating Corporate Politics- DFWSEM State of Search Conference 2013

Brittan Bright

B2B Social Media Marketing for Success - Moscow 2013

The Future of Search Is Niche

Sean Si

B2B Influencer Marketing Activation - Lee Odden

HubSpot Summer 2010 Customer Show & Tell Webinar

The 29 Content Marketing Secrets e-book includes tips and tactics from the top content marketing experts (aka Content Marketing Secret Agents) on the web. Content Marketing Institute along with TopRank Online Marketing have tapped some of the top consumer brands like Kraft Foods, B2B brands like Intel, IBM and Cisco, industry thought leaders like Jason Falls, Ann Handley and Joe Pulizzi to compile this classified collection of expert content marketing intelligence. You can hear these experts present at the Content Marketing World Conference in Columbus, OH Sept 4-6th, 2012. e-book produced by TopRank Online Marketing.

29 Content Marketing Secrets e-book

The State of SEO and Internet Marketing in 2012

http://www.HubSpot.com/charts - Over 120 marketing charts and graphs based on original research and data from a variety of sources, including analysis of our 6,500 business customers, surveys with hundreds of businesses responding, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more. To download a free copy of your own, please visit http://hubspot.com/charts

120 Awesome Marketing Stats, Charts and Graphs

Was ist angesagt? (20)

#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...

2.17 webinar

1.27.15

2011 12-08 scalable predictable sales and marketing

The Great Content Marketing Reboot

Big Brand Influencer Marketing - Trends, Case Studies, Best Practices

20 Epic Examples of Content Marketing

[eBook] How to Build Your B2B Marketing Empire From the Ground Up

ROI WTF? Content Marketing Today, in Ten Truths

How to Use Content & Influence to Grow Your Business

Leverage Content Marketing and Social Media to Engage More Customers

Digital marketing fundamentals

Navigating Corporate Politics- DFWSEM State of Search Conference 2013

B2B Social Media Marketing for Success - Moscow 2013

The Future of Search Is Niche

B2B Influencer Marketing Activation - Lee Odden

HubSpot Summer 2010 Customer Show & Tell Webinar

29 Content Marketing Secrets e-book

The State of SEO and Internet Marketing in 2012

120 Awesome Marketing Stats, Charts and Graphs

Ähnlich wie The Kings of Content Marketing with Joe Pulizzi

Best Practices in Content Marketing - Australia

SiteTuners Conversion Rate Optimization

[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...

The State of Content Marketing 2013 - AAF North Dakota

Content Marketing for Manufacturers and Engineers - CFE Media

Content Marketing Institute

Good to Great Content Marketing: 5 Content Strategies Working for Marketers

8 Essential Content Marketing Initiatives You Shouldn't Be Without

Good to Great Content Marketing - American Marketing Association

Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi

Rise Above with Content Marketing Workshop - Mesh Conference

Good to Great Content Marketing

Content Marketing Strategies - South Africa

Social Media Club Columbus

Content Marketing with Joe Pulizzi - 6.21.12

Content Marketing Good to Great: 10 Keys to Success

Content Marketing Institute

Pulizzi content marketing now conf 2012-content strategy_day1

dlvr.it

10 Steps to Content Marketing Success - Content Marketing Workshop at IACC

Good to Great Content Marketing - 6 Differences

Content Marketing Institute

Driving Event Revenue with Content Marketing

WorkSmart Integrated Marketing

Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...

The world is saturated with companies competing for attention, and you work hard to target people in your core market. Creating exclusive, compelling content to get leads to our website is crucial BUT it is only one part of the equation. So how do you further engage leads once they’ve made it to your site to continue their journey down the funnel? How can you turn earned media and thought leadership content into actual value for your business? Join us as Charlie Reverte, vice president of website products at AddThis and Matt Kamp, director of strategic partnerships at Influence & Co. discuss how to optimize your marketing efforts, both on- and off-site.

AddThis Webinar: Capturing Inbound Leads with Contributed Content

Influence and Co.

Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy

Ähnlich wie The Kings of Content Marketing with Joe Pulizzi (20)

Best Practices in Content Marketing - Australia

[Webinar] Content Marketing Results- Essential Strategies for Getting the Mos...

The State of Content Marketing 2013 - AAF North Dakota

Content Marketing for Manufacturers and Engineers - CFE Media

Good to Great Content Marketing: 5 Content Strategies Working for Marketers

8 Essential Content Marketing Initiatives You Shouldn't Be Without

Good to Great Content Marketing - American Marketing Association

Content Marketing Tips and Trends - Funnel 2012 Australia - Pulizzi

Rise Above with Content Marketing Workshop - Mesh Conference

Good to Great Content Marketing

Content Marketing Strategies - South Africa

Content Marketing with Joe Pulizzi - 6.21.12

Content Marketing Good to Great: 10 Keys to Success

Pulizzi content marketing now conf 2012-content strategy_day1

10 Steps to Content Marketing Success - Content Marketing Workshop at IACC

Good to Great Content Marketing - 6 Differences

Driving Event Revenue with Content Marketing

Attracting Customers with Web Content by Joe Pulizzi - eMarketing Techniques ...

AddThis Webinar: Capturing Inbound Leads with Contributed Content

Why Publishing is the Future of Marketing - 8 Step Content Marketing Strategy

Mehr von Gabrielle Branch

6 Offline Marketing Strategies that Support your Online Brand

Three Tests of a Good Differentiator

Social Media Smackdown

Website Warmup

Marketing Budget Benchmark Study

Rethinking Referrals

What is Marketing Automation?

Your 3 Most Visible Brand Assets And Why You Shouldn’t Underestimate Them

5-point B2B Website Design Checklist for Greater Visibility

Content Marketing as the Threshold to the Client Experience

Understanding Content Targeting: 6 Steps to Getting it Right

Google Analytics is one of the most popular free tools used to reach your website. However, if you’re a beginner, the amount of data and unfamiliar terminology can be overwhelming. In this Slideshare presentation, you will learn step by step how to answer the following 5 basic questions about your company’s website: 1. How many people are coming to my website? 2. Where are my website visitors coming from? 3. Which social media platforms are driving the most traffic to my website? 4. Which pages on my website are getting the most attention? 5. How many people who are coming to my website are converting?

Understanding Google Analytics: 5 Basic Questions Answered

Why You Should Care About Your Website

Visible Experts: How to Become Visible, Faster

Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return. Enjoy!

Marketing Tools to Increase Visibility

In our research of 130 industry stars, we found that becoming a Visible Expert benefits both your firm and your clients. We also discovered there are specific components experts need to utilize to become highly visible in the marketplace. These components are in no specific order, but all must be accounted for. In this Slideshare presentation, learn the seven building blocks to make your way to expert status. Enjoy!

Visible Expert: The 7 Building Blocks of Visibility

Tale of a Blog Overhaul

Our previous research detailed in Inside the Buyer’s Brain revealed the importance of expertise to professional services purchasers. This finding raised the question: Why and how are prospective clients seeking out Visible Experts? In a new research study on over 1,000 professional services purchasers, we sought to answer this question. We’ve detailed the results in a new research report, “Finding Experts: Why and How Clients Seek Visible Experts.” This presentation highlights the main takeaways from this research report. Enjoy!

Finding Experts: Why & How Clients Seek Visible Experts

Building an Online Marketing Foundation