With Narendra Modi' Digital India revolution there is a good scope of online marketing in India. Marketers started to focus more on their digital marketing strategies now.

1. Scope of
online marketing
in India

2. What is online marketing
Online
Marketing
Social
Media
Marketing
SEO
SEM
Email
Marketing
PPC
Affiliate
Marketing
Blogging
SEO

3. Shift from traditional to Digital
Traditional Marketing Digital Marketing
• It is a promotion of
product/service through
traditional ways like
Newspaper Ads
Hoardings
Brochures
TV advertisements
Radio ads
• It is a promotion of
product/service through
internet. It is also called
internet marketing. Some ways
are:
Email marketing
Social media marketing
Google Ads

4. Drastic change in 2016 – Why?
• Mr. Narendra Modi in 2016
started a Digital India
revolution.
• He took a bold step to connect
people across India and be in
touch with others.
• He encouraged Indians to
adapt this change and adopt
secure and digital ways for
making payments and taking
more businesses online.

5. How companies are adopting this
change in ways of marketing?
• By hiring certified online marketing
professionals.
• Training marketing teams with online marketing
courses.

6. Benefits of online marketing to Users
• Convenience
• More options to choose from.
• Better exposure
• More power to consumer’s buying power.
• Gets better customized offers

7. Benefits of online marketing to
Marketers
• Convenience
• Targeted Reach
• Less Cost
• Offer Personalized packages
• Relationships
• Socialize the business

8. Summary
• With changing marketing trends in India now is
the best phase for online marketing in India.
• There is huge demand of certified online
marketing professionals in India and the
demand will increase in the coming days.
• So, go ahead and become in-demand
professional and be the first choice for
companies.