The 5 principles for creating digital products people love are: 1) discover customer personas, needs, pain points and validate use cases through research; 2) start with understanding why the product will deliver value to users' lives; 3) involve a cross-functional team including product management, UX design, development and operations; 4) create a minimum viable product with a vision and iterate based on customer feedback; 5) use lean product management principles to continuously build, measure and learn from customers.

1. 5 principles to create digital products people love
Hillert #create

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1. Discover & validate
The customer
Personas
Characteristics
Needs
Current behavior
Pain
IT usage
Use Cases
Pain
Needs
Wishes
User Experience
User Workflow
Customer journey
Interactions
Design

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2. Always start with WHY
WHY will the product
make a difference in
the person‘s life?
HOW will the product
deliver value?
WHAT does the
product do for the
user?

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3. Involve the best team
And work integrated
PM
Personas
Use Cases
User Stories
Customer Validation
Analytics
UX
User Workflow
Customer journey
Interactions
Design
A/B Testing
DEV
Development
Bug Tracking
Testing
Operations
Components
Product

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4. Create a product with a vision in mind
Step-by-step with customer involvement
MVP nMVP 4MVP 3MVP 2MVP 1
Vision

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5. Lean product management
Build, measure, learn
Build
MeasureLearn