The document summarizes the 2009 Fall College Tour by Game U, the world's largest live gamer college lifestyle tour. The tour will visit 10 major college campuses across the US, hosting 5 hour gaming events for students including tournaments, product sampling, music, and demo kiosks of new and unreleased games. The tour aims to engage the 250,000+ college students at each stop and leverage gamers' cultural influence, as video games have become larger than the music and movie industries combined for this demographic. Potential sponsor benefits include access to the hard to reach early adopter demographic through an integrated tour branding and marketing campaign.
4. Gaming as a Subculture
Sponsoring Games Gear & Gadgets offers your Brand
a compelling platform to engage College Students and
Leverage the Cultural Influence as “Gamers”
Video Games have Evolved from just an Entertainment
Medium to a Significant Barometer of Cultural Relevance
which is now Larger than Music and Movies Combined
Our Tour is Expanding to Meet the Desires of College
Students and will include: Video Games, PC Games,
Hardware, iPods, Plasma Screens, Music Gear, Cell
Phones, Headsets, Digital Gear, GPS & Stereo Gear
5. Gaming as a Synthesis
“College Students” are an arbiter of Lifestyle Trends, “First
Adopters and First Movers” and users of “Tech Gear”
One (1) out of every Four (4) Male Students is an Early Adopter of
Electronic Devices and Gear
Over 45% of all Students feel that Sampling a Product is the
Leading Factor in their Purchasing Process
College Students spent $10.2 Billion “Gearing Up”
for the School Year.*
50% of College Students use a Laptop, 1.3MM have Cell Phones,
And, 41% Own an MP3 Player**
*National Retail Federation
**National Center for Education Stats
6. The Game U DNA
Ten (10) Major College Campus Tour
Five (5) Hour Live Event on College Campus
University Center and/or Outdoor Quad
Unlimited Video Game Play all Day
Hourly Competitive Gaming Tournaments
Cool Product Giveaways / Sampling
Live Music – Professionally Staged
DJ/MC „Pumping up the Crowd‟
Best Buy Environments & Demo
First Look at New and Unreleased Games
25+ High Tech HD Gaming Kiosks
Organic. Authentic. Unique.
7. Game U 09 Potential Campuses
U.C.L.A
USC
Arizona State University
University of New Mexico
University of Kansas
University of Nebraska
University of Oklahoma
Ohio State University
Boston College
Penn State University
* Tentative Schedule – Subject to Change, Approval and Routing
8. Hottest in BEST BUY
Gamer Lifestyle
Best Buy Game Lounge
PC Laptop Cyber Bar
Launch of the New Best Buy Game „CRIME CRAFT‟
Launch of Best Buy Used Game Program
Best Buy Mobile Gaming Student Promotion
9. Tour Media & Marketing
Professionally Produced TV spots
Aired on Networks such as SPIKE, MTV & WB
IGN.com Web Partnership
1.5 Million Web Impressions on Game Spy
Full Page Ad in Video Game Magazines such as GamePro
Campus Invasion Street Teams with Flyers
Promotional Posters
National PR Newswire Campaign
Online Social Networking Campaign
Integration into tour websites: www.gameulive.com
10. Campus Marketing
Student Organization Official Event Sponsorship
Promotional Posters on Campus
Facebook Invites when available
Email Blast to Event Calendar Subscribers when available
Sidewalk Chalk Ad Campaigns when available
MySpace Group Invites when available
Editorials in Campus Newspapers when available
TV Spot used on Campus as Movie Trailer when available
11. Sponsor Rationale
Turnkey Event Marketing Solution
High ROI through Product Demonstration
Ten (10) Major Colleges
25,000+ College Student Attendees
250,000+ Student Enrollment
Over 2.5 Million College Student Impressions
Access „Hard to Reach‟ Demographic
Connection to First Adopters and Movers
Association with Popular Campus Event
Fully Integrated Tour and Event Branding
12. Game Live
Producers
Game Live Events, based in Sausalito, California, is a leading edge video and computer
game software marketing and production company.
Our firm specializes in creating, producing, managing and marketing live software
presentations and exhibits for third party software publishers and hardware manufacturers in
the Electronic Entertainment Industry.
The Game Live national tour presentations encompass high impact software
demonstrations, cross media campaigns, integrated brand building and ROI conversion
programs that provide software and hardware companies with efficient marketing programs
that expand product awareness, evaluate consumer response and increase sales.
The Game Live Events state-of-the-art Gameport Touring System features a scalable
30+Screen PC and HD Video Kiosk System that enables end users in the 8 to 42
demographic age group with the opportunity to qualitatively preview XBOX and PC game
titles from top tier software publishers. The scope of Game Live Events is to bring
interactive, multi-platform „game play‟ preview experiences to purchase oriented consumers
via exciting summary live events and presentations.
Corporate clients include THQ, Creative Labs, Axe, Ubi Soft Entertainment, Take Two
Interactive / RockStar Games, Electronic Arts, (EA Sports, EA Games and EA Big), Midway,
Activision, Eidos, Majesco, Universal Vivendi, AMD, Alienware Computers, ATI
Technologies and Logitech to name just a few. Currently Game Live Events has produced
20+ national tours in over 200 venues.
13. Thank You for Reviewing
our Presentation
Game Live
2009
